Xiaoniu electric new journey

Following the lithium battery technology, electric vehicles are getting closer and closer to emerging technologies such as 5G and IoT.

65438+1On October 7th, Mavericks Electric released two new products at CES, namely the first 5G straddle-type electric motorcycle RQi and the first self-driving three-wheeled electric motorcycle TQi.

RQi is the first straddle-type electric vehicle of Mavericks. Equipped with a mid-mounted motor with a peak power of 30KW, the top speed can reach 160km/h, and it has an automobile-class driver assistance system. The whole vehicle is equipped with intelligent sensors and a 5G communication brain to realize high interconnection with the outside world.

TQi is the first three-wheeled electric motorcycle of Mavericks Electric. In terms of performance, TQi can achieve L2-level automatic driving with a top speed of 80km/h and a maximum cruising range of 200km. It supports smart chargers and smart charging piles and will be officially launched in the second half of 2020.

The release of these two new products means that after NQi, MQi, UQi, GOVA and other electric vehicle series, the product matrix of Mavericks Electric officially welcomes the members of RQi series and TQi series, and the product ecology of Mavericks Electric is further strengthened, which will reach more consumers and markets. It is worth noting that Mavericks Electric also announced that it will adopt the mode of "self-driving electric motorcycle+lot+fleet" to help future urban travel realize personal self-driving urban travel network.

As a "young player" in the industry, Mavericks Electric's "bright muscles" at CES indicate that the already unsettled electric car track will usher in a long-term war between 5G and Internet of Things applications.

5G, with the advent of the Internet of Things, the war situation of electric vehicles is constantly escalating.

Under the comprehensive stimulation of environmental protection, energy iteration and policy requirements, the global electric vehicle market has an obvious growth trend in recent years.

The situation in the domestic market is more complicated. Since the implementation of the new national standard 20 19, we have seen more and more non-traditional enterprises join this track and stir up the whole market with a steady stream of new technology products.

However, the development problem of the whole electric two-wheeled vehicle industry is still stubborn. First, the upgrading of the traditional electric vehicle industry chain is lagging behind, product homogeneity is serious, and there is little difference between brands; Second, due to the limited improvement of power technology, the uneven distribution of charging station resources, short riding and difficult charging have been plaguing consumers; Third, the industry competition focuses on marketing rather than technology. The application rate of electric two-wheeled vehicle technology is low, and the user experience cannot be fundamentally changed.

20 19 The domestic electric vehicle market can be described as chaos under the policy reshuffle. Large enterprises seek to consolidate their market position, small and medium-sized enterprises are forced to find a better livelihood, and new players are constantly testing the water market.

At the same time, with the participation of more and more new players, the electric vehicles required by the new national standard began to show an obvious trend of intelligence and customization, and many large manufacturers began to fully implant intelligent functions into the products of two-wheeled electric vehicles at various price points. The fierce competition for consumers has also forced many traditional players to join in, either starting to develop new technologies themselves or seeking cooperation with third parties.

It should be said that with the upgrading of both industry and consumption, the 20 19 electric vehicle market, with new technical standards and new consumption trends as the core competition points, eliminated a number of enterprises that did not reach the threshold, and at the same time, gave birth to a number of ambitious new players.

But now, the resurgence of the electric vehicle battlefield is inevitable. 2020 will be a crucial year for the comprehensive application of technologies such as Internet of Things, big data and cloud computing catalyzed by 5G. Beyond the smart supply chain, 5G and the Internet of Things are jointly changing interconnected industries other than personal communication, such as travel, media and manufacturing.

The increasingly intelligent electric vehicle is getting rid of the traditional mechanical structure and becoming an intelligent terminal for moving goods and carrying people. This means that electric vehicles have a higher space for transformation and optimization, and there is also a very high upper limit on technology utilization. This time, Mavericks released a new 5G sensor product for the whole vehicle, which is a clear signal that the war on the application of comprehensive technologies such as 5G and Internet of Things has started.

Surround the market with multi-product ecology

The market competition is becoming more and more fierce, and the rhythm of Mavericks electric releasing products is getting faster and faster.

RQi is the first 5G electric motorcycle released by Mavericks Electric in 2020, and it is also the new beginning of R series. Looking back at the release time and rhythm of the previous three series, N series was the first series released by Mavericks Electric in June 20 15, M series made its debut in April 20 16, and U series appeared in public view in April 20 17.

Since 20 15, Mavericks Electric has maintained a new series release rhythm every year, which is relatively stable. Since 20 18, Mavericks Electric has been continuously filling these series, releasing NGT and M+ in June and UM in August. April 20 19 Mavericks Electric released U+ and? US two new u series products, and cattle? Air sports bicycle series products; 10 month, low-key launch of the second-line brand GOVA；; In June165438+1October, Mavericks Electric intensively launched NQiGTS, MQiGT, UQiGT and Niu. AERO？ EB-0 1 and many other new products.

Combining two new products, RQi and TQi, Mavericks Electric has been doing one thing for six years: expanding the plate of product ecology. The purpose is clear, in order to meet the diversified and segmented consumer demand of the two-wheel automobile market.

First of all, from the product category, the N, M, U and RQi just released are all electric two-wheeled vehicles. For example, N and M series are electric motorcycles, and U series are electric bicycles. Aero is a sports bicycle product.

From the perspective of market positioning, there are obvious differences in the main price, function and core characteristics of Mavericks electric series. Among them, the design language of N series is fashion and simplicity, and the riding experience is mainly comfortable. The design language of M series is cool style, aiming at providing extremely convenient riding experience. U-series electric bicycles are smaller and lighter.

The following focuses on Mavericks' electric motorcycle products. This time, RQi is obviously aimed at motorcycle enthusiasts and other consumers who have higher pursuit of speed and technology. Both the straddle riding mode and the top speed of 160km/h are very different from the design language of N and M series products. In addition, RQi is wilder, while N and M series are more urbanized.

Looking at all the current series, the ecological layout of Mavericks electric products has been very comprehensive, covering almost all potential consumers at the same consumption level. In the view of Mavericks Electric, perhaps only such ecological coverage of products can satisfy consumers in all corners of the market.

In fact, Mavericks Electric's layout and enrichment of product sequence can directly strengthen the connection between products and target groups, divide consumers by product sequence and provide differentiated services. For consumers, this clear product sequence can provide a more efficient shopping experience; For the industry, this product sequence emphasizes differentiated positioning, which is conducive to the combing and integration of market product lines; For the calf itself, different product sequences can be long-term carriers of different technologies and strategic directions.

It's almost five years since the first product was released. The continuous formation and improvement of the diversified product ecology of Mavericks has also made Mavericks become the "mother set" of the market and completely surrounded the market.

Outline of future travel plan

If RQi is a supplement to the existing product series, then TQi can be regarded as the starting point of a brand-new track of Mavericks Electric, which was born in the "urban travel plan for the next ten years" envisaged by Mavericks Electric.

Electric tricycle, class autopilot, ox? Internet of things+fleet, these characteristics and capabilities prove that TQi is completely different from existing products. It can be said that for Mavericks Electric, the emergence of TQi has not only stayed at the conceptual level, Mavericks Electric needs TQi as a pioneer to explore the ultimate experience of personal travel in the future.

Although TQi is a new starting point of Mavericks Electric, it has not separated from the previous products, because they all serve the real personal travel needs. However, TQi's service model is brand-new, and it is the carrier of the "self-driving electric motorcycle+Internet of Things+fleet" model first proposed by Mavericks Electric.

According to Mavericks Electric, cattle? The Internet of Things is built through vehicle intelligence, cloud data integration and mobile service innovation. At present, intelligent sensors can sense vehicle information in real time and gather it in the cloud for calculation and analysis, thus realizing the real-time interconnection of people, vehicles and clouds. Users can view and manage vehicles in one stop on the application.

And the transportation network platform built by Mavericks Electric? The fleet can realize cross-regional management of vehicles and battery packs, and a web page can realize data visualization and 7*24-hour control. At present, it has become a * * * solution for the overseas two-wheeled electric vehicle market.

On the whole, the mode of "self-driving electric motorcycle+Internet of Things+motorcade" covers all the travel processes before, during and after the trip, with the middle of the trip being the key point. IoT and cattle? Under the comprehensive scheme of fleet, users can manage their travel plans in real time on the travel carrier of electric motorcycles, and the use of cloud computing and Internet of Things can bring users faster and more efficient solutions.

It can be seen that Mavericks electric travel mode is aimed at the four major pain points of existing city travel. First, the waste of travel resources, whether public transportation or personal travel, is not highly utilized most of the time; Second, travel efficiency is easily affected by road conditions, and there is force majeure due to information asymmetry; Third, the traditional genes of travel infrastructure are difficult to improve the travel experience; The transformation of smart cities is still in its infancy, and intelligent travel tools can't play the biggest limit.

The core of these pain points is essentially the inefficiency of travel infrastructure, whether it is software or hardware, so we still can't understand good people and solve the pain points when serving others. The future travel plan formulated by Mavericks Electric is actually a one-stop solution to solve these pain points with the support of comprehensive technology.

Xiaoniu electric new journey

From the establishment of 20 14, to the listing on NASDAQ on 20 18, and then to the thinking of urban travel in the next decade in 2020, Mavericks Electric has rapidly grown into a global urban travel brand.

By the end of the third quarter, Mavericks Electric has sold more than 960,000 smart two-wheeled electric vehicles worldwide, owned 1020 brand experience stores and specialty stores in China, and entered 35 overseas countries, providing SaaS-based smart two-wheeled electric vehicles * * sharing business solutions for 14 countries and 16 electric vehicle operators around the world.

Mavericks Electric is a typical "dual-drive enterprise", which is driven by the comprehensive dividend and market growth of the electric two-wheeled vehicle market and by comprehensive technologies such as intelligence, that is, the market and technology are driven at the same time.

On the one hand, Mavericks Electric has grasped the same consumption trend in the global two-wheeled electric vehicle market, and the European market tends to be high-end and the domestic market is upgraded. On the other hand, based on personal travel scenarios, we can provide users with a subversive riding experience by using technology networking capabilities and product innovation capabilities.

Nowadays, Mavericks Electric, which has completed its phased development, has stood at the starting point of a new journey after establishing a brand-new strategic goal. The release of RQi and TQi no longer simply means that Mavericks Electric has brand-new smart products for consumers to choose from, but means that Mavericks Electric has launched an impact on the urban travel mode in the next decade.

More importantly, the travel plan proposed by Mavericks Electric today is getting us closer and closer to the expected future travel. In other words, with the continuous deepening of Mavericks electric in this field, it will be more and more possible to realize urban travel plans with autonomous driving as the core.

This is in line with the mission of Mavericks Electric-to change travel and make city life better. Under this ten-year strategy, Mavericks Electric will also serve consumers and partners as an integrated service provider of travel plans, and become an urban travel ecological platform providing integrated software and hardware services.

It is true that the rise of Mavericks Electric will not only bring new breakthrough ideas and new products to the industry, but also force the whole industrial chain to upgrade, so that the whole industry will move in the direction of fully intelligent personal travel, thus enhancing the role of the electric two-wheeled vehicle industry.

Text/Liu kuangwei official account, ID: ID: liuquan110+00.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.