How to open a flower shop

Everyone has their own ideas about opening a flower shop, but it must be clear that a flower shop is not just about renting a shop, buying flowers, and selling flowers, because if you want to open a flower shop, There is a lot to learn, so how to open a flower shop? Flower Shop 1 You need to understand plants. As a florist or flower shop owner, if you don’t understand plants or flowers, it’s like you don’t know how to cook. As the most basic requirement, you must be familiar with the supply season of each flower material, the maintenance knowledge of various flower materials, the approximate price of each flower material, the material characteristics of the flower material itself, and the flower language of various flower materials. 2 You must be able to design. What is floral art? Floral art is about things related to beauty. If you don’t understand design and have no sense of beauty, how can you make good works? If you don’t have good works, how can you survive in such a fiercely competitive industry? Now 8090 has become the main force in society. The traditional floral design in the past has obviously gradually become out of touch with the mainstream aesthetics of this society. Those who do not understand design will inevitably be eliminated by this industry. Floral styling, color matching, scale and texture, each of which must be carefully studied by the florist. 3. You need to be technical. As a qualified florist, you can't just talk on paper. This is a job that requires both brain power and manual power. Know what to do, how to do it, and actually do it. Being able to arrange and wrap flowers is the most basic flower arrangement skill. 4. You need to know how to match. The matching of flowers and flower materials, the matching of flower utensils and flower materials, the matching of floral works and space, and even the matching of floral works and people. The matching between each of the two requires florists to think and figure it out. Use your own aesthetic knowledge to create the most perfect floral life. 5. You must be able to take photography. If you have money, you can hire a professional photographer, but most flower shops still shoot their works by themselves. Therefore, you need to master the most basic photography skills. If the photos you show to your customers are all terrible, how can you convince your customers? I believe in your floristry skills. 6. You need to be able to draw by hand. Showing floral inspiration, floral creativity, and hand-painting to customers is crucial. If customers can imagine it based on your unrestrained description, that's another matter. 7 You must be able to write copy. Nowadays, everything is about a sentiment. In this regard, physical stores are fine, especially online stores. Many customers choose flowers based on your copywriting. Each bouquet of flowers has its own story, and each bouquet has its own story. Flowers all have the selling point of buying a bouquet of flowers. The copywriting cannot impress people, nor can it just look good. After working as a florist for a long time, everyone is just half a copywriter. 8. You need to understand sales. The fragrance of wine is also afraid of deep alleys. In this era of developed network information, if you don’t know how to sell, then just wait and drink the northwest wind. Florists need to know a lot about how to communicate with people and how to use the media. 9You will suffer a lot. Recently, many articles have packaged florists as otherworldly fairies. In fact, behind the real florists are migrant workers. They change water, make thorns, and prune branches and leaves. You can't tell the difference between men and women just by looking at the florist's hands. . 10 Site selection and positioning. In life, you will see various flower shops, high-end shopping malls, star hotels, streets and alleys, or simply at the intersection of the wet market. Depending on the location, the flower shop will have different positioning, different prices, and target different groups of people. For example, the addresses of several flower shops owned by Su Lisi Floral Design also have their own characteristics. 11Decoration and display. For a well-run flower shop, its decoration and display must be a plus. Generally speaking, flower shop decoration design is suitable to use light colors as the main colors. The color saturation should not be too high, and colors with strong contrast should be avoided. Otherwise, on the one hand, it will easily overwhelm the focus visually; on the other hand, it will also be easy for the flowers to conflict with the background when taking pictures. The feeling brought by flowers and green plants should be comfortable. The area of ??the flower shop does not need to be large, but the space must not feel crowded or cramped. Adopting some measures, such as installing glass mirrors, can make small shops visually spacious. The number of flowers can be doubled through mirror reflection, showing a feeling of clusters of flowers. Open a flower shop, the clouds are calm and the wind is gentle.

Ignore the hustle and bustle of the city, enjoy the happy time, face the beautiful flowers and plants, make exquisite and unique bouquets, and be leisurely and comfortable