Sportswear brand

Kappa brand was born in Italy in 19 16, and its symbol is two men and women sitting back to back.

Brand story:

In the early 1970s, profound social and cultural changes took place in Italy, which was an era of resistance and rebellion. In this change, clothing has also adapted to a new way of life, and Kappa is the product of this change.

With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy on 198 1, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games.

Extended data

Brand history:

1, 19 16 brand origin: Kappa was founded in Turin, Italy on 19 16, formerly known as calzificio Torinese, which is an enterprise mainly engaged in knitting socks and selling them.

2. 1956 A brand-new trademark was born by mistake: the factory bombed in World War II was rebuilt at a new site after the war. Due to the sharp drop in military orders, the company began to transform into the consumer goods market.

3. Unexpected logo from 1969: During a swimsuit sample shooting, Mauricio Vitale accidentally found a sample in which a man and a woman were sitting back to back, and decided to use it as the logo of Robe di Kappa.

4. Sponsoring sports in 2006: From 1998 to 2006, Kappa sponsored 37 countries, and about 420 teams and individuals frequently appeared in sports events, involving multiple sports.

reference data

Baidu encyclopedia -kappa

Kappa- brand history