Professional Introduction of Shanghai Normal University College in 2009

Introduction to the Specialty of College of Humanities and Communication

Chinese language and literature major (normal class)

(Four-year undergraduate) 1 12 students

This major aims at cultivating middle school Chinese teachers and high-quality civil servants with all-round development in morality, intelligence, physique and aesthetics.

Main courses: Modern Chinese, Ancient Chinese, Introduction to Linguistics, General Logic, China Ancient Literature, China Twentieth Century Literature, Foreign Literature, Literature Introduction, Aesthetics, Film Literature, Writing, Chinese Teaching Method, Calligraphy and other compulsory courses, with secretarial studies, secretarial writing, public relations, social psychology, English applied writing, novel creation, film and television reviews, film and television dramas, etc.

Employment direction: Nanyang Model Middle School, Yu Wei Middle School, Gezhi Middle School, Shanghai Middle School, Jincai Middle School, Jianping Middle School and other urban key middle schools; Some are employed by government agencies, such as the National Security Bureau, Shanghai Public Security Bureau, Shanghai Customs, and people's governments of all districts and counties; Some of them have been employed by enterprises and institutions, such as Shanghai TV Station, Shanghai Drama Art Center, Shanghai Social Insurance Fund Settlement Management Center, Shanghai Bank, China Construction Bank Shanghai Branch, Shanghai Cheng Kai Group Co., Ltd., Wal-Mart Business Consulting Co., Ltd. and Beijing Foreign Enterprise Human Resources Service Shanghai Co., Ltd.

History major (normal class)

38 students (four-year undergraduate)

This major aims to train history teachers and high-quality civil servants. Bilingual teaching is adopted in some courses, and social studies-related courses are offered, so that students can become qualified history teachers and meet the needs of bilingual teaching and social studies teaching in middle schools.

Main courses: China history, world history, foreign languages, computers and other main courses and foundations, Chinese and foreign cultural history, social history, religious history, Shanghai history, secret social history, contemporary international relations, and contemporary American, Japanese and Russian social studies.

Employment direction: Nanyang Model Middle School, Yu Wei Middle School, Gezhi Middle School, Jianping Middle School, World Foreign Language Middle School, Shanghai Foreign Language Senior Middle School and other key middle schools in urban areas; Some of them are employed by government agencies, such as Xuhui District People's Government and Jing 'an District People's Government. Some of them have been employed by enterprises and institutions, such as China Merchants Bank Credit Card Center, Shanghai Talent Industry Development Center, Shanghai Grand Theatre Art Center, mitsubishi electric, Shanghai Zhong Rui Foreign Tax Agency Co., Ltd., Maersk Logistics (China) Co., Ltd. and Shanghai Himia Technology Co., Ltd. ..

Chinese Language and Literature Major (National Liberal Arts Base)

(Four-year undergraduate) 30 people

This subject is a national liberal arts talent training and scientific research base established by the Ministry of Education in our school. It aims to cultivate theoretical thinking talents, broaden students' academic horizons, improve their academic level and expand their practical ability. After graduation, he is mainly engaged in the teaching and research of basic subjects of liberal arts. The college selects teachers, experts and scholars with expertise to undertake the teaching of specialized courses, and is equipped with highly educated learning tutors. This major implements the teaching mode of "undergraduate-master-doctor" integration, and undergraduates with excellent academic performance can be directly recommended to enter the postgraduate stage after graduation.

Main courses: Modern Chinese, Ancient Chinese, Introduction to Linguistics, General Logic, China Ancient Literature, China 20th Century Literature, Foreign Literature, Literature Introduction, Aesthetics, Film Literature, Writing, Film and Television Criticism, Film and Television Drama, Hong Kong and Taiwan Literature Research, Semantics, Computer Chinese Character Processing, Literature Appreciation and other courses.

Employment direction: employed by government agencies, newspapers, TV stations, magazines and other units. Such as National Security Bureau, Shanghai Public Security Bureau, people's governments of all districts and counties, Shanghai Wen Hui Xinmin United Newspaper Group, Jiefang Daily, Shanghai People's Broadcasting Station, Shanghai Oriental Network Co., Ltd., China Foreign Exchange Trading Center, Shanghai Shanghang Industrial Co., Ltd., Staples Trading Co., Ltd., Fisheries University and key middle schools of all districts and counties.

Chinese as a foreign language major

44 students (four-year undergraduate)

This major belongs to the School of Humanities and Communication. The training goal is to enable students to have good ideological and political quality, moral quality, cultural accomplishment, professional knowledge and practical ability, be competent in teaching Chinese as a foreign language, teaching management of Chinese as a foreign language or other foreign-related work, such as writing foreign documents, foreign affairs, translation and foreign-related management, and become compound and practical talents to meet the needs of social, economic and cultural development in Shanghai and even the whole country.

Main courses: Modern Chinese, Ancient Chinese, Introduction to Linguistics, Grammar of Chinese as a Foreign Language, Introduction to Chinese as a Foreign Language, Putonghua Test, China Ancient Literature, China Modern and Contemporary Literature, Foreign Literature, General Theory of China Culture, Basic Writing, Logic, English Listening and Speaking, English Reading, English Writing and English-Chinese Translation. Korean, Japanese, English Interpretation, Introduction to Applied Linguistics, Foreign-related Practical Writing, Introduction to Literature, Special Topics of Modern Linguistics, Grammar Comparison between English and Chinese, History of Western Thought, Overview of Britain and America, Academic History of China, Design and Production of Multimedia Courseware, Teaching Chinese as a Foreign Language Management, China Culture and Teaching Chinese as a Foreign Language, Cross-cultural Communication, Philology, Foreign Etiquette and Contemporary International Relations.

Employment orientation: One third of the students in this major go abroad for study and exchange, and have been to Japan, South Korea and the United States respectively. The first batch of students who came back from the internship at Disney in the United States were interviewed and reported by many media, such as Lu Yu's appointment and Xinmin Evening News. A considerable number of graduates work as full-time teachers of Chinese as a foreign language abroad (such as the Philippines) and at home (such as Singapore International School and Shanghai New Basic Education Experimental School). Some of them are in foreign companies, such as the Shanghai representative office of Germany Bontai Co., Ltd., Shanghai Hongta Hotel Co., Ltd., Shengwei Business Consultant Shanghai Co., Ltd. and Oricon (Shanghai) Co., Ltd. ..

Classical literature major

(Four-year undergraduate) 3 1 student

This major trains talents who can use modern means to engage in ancient literature collation and research, editing and publishing, books and archives, secretarial work and teaching. This major is one of the four bases for cultivating talents in classical literature research and teaching in colleges and universities across the country.

Main courses: English, writing, China literature history, China history, China philology, catalogue edition, collating, editing and publishing, literature and history classics, academic introduction of pre-Qin dynasty, historical geography, China cultural history, China ideological history, Tang poetry research, novels of Ming and Qing dynasties, Chinese economic history, CET-6, tourism culture, tourism and China culture, tourism aesthetics, etiquette culture and tourism introduction.

Employment orientation: Graduates over the years, in addition to continuing their graduate studies, enter editing and publishing, books and archives, tourism, government agencies, universities and other departments. Such as China Dictionary Publishing House, Shanghai Book Company, Shanghai Century Publishing Group, Shanghai Audio-visual Publishing House, Shanghai Foreign Service Co., Ltd., Shanghai Eastern Airlines Co., Ltd., Shanghai Library Institute of Science and Technology Information, China-Chile Shanghai Economic and Technical Cooperation Company, Shanghai Ming Sheng Import and Export Co., Ltd., Daosheng Lamps (Shanghai) Co., Ltd., Shanghai Tobacco Group Baoshan Tobacco Sugar and Liquor Co., Ltd., district and county people's governments and universities.

Film and TV Literature

(Four-year undergraduate) 4 1 student

This major aims to train senior professionals such as director, editor, creative planning, copywriting, photography, video recording and cultural marketing for radio and television institutions at all levels, newspapers and magazines, online media and audio-visual centers of various units. This major has first-class teachers and advanced equipment, and many famous screenwriters, directors and film and television producers teach in the first line. This major pays attention to the cultivation of practical ability, and students' works have been broadcast by film and television institutions for many times and won awards.

Main courses: introduction to film and television art, film and television history, literary writing, film and television drama, drama art, communication, TV director and planning, post-production of film and television, photography, video recording, Chinese and foreign literary history, applied phonetics, etc.

Employment orientation: Shanghai TV Station, Shanghai Oriental TV Station, Shanghai Satellite TV, Shanghai Wen Hui Xinmin United Newspaper Group, Shanghai Youth Cultural Activity Center, Shanghai Performance Company, Shanghai Radio, Film and Television Production Co., Ltd., Shanghai Oriental International Media Talent Co., Ltd., Magnolia Film and Television Company, CBN, Shanghai Education Press Corporation, Shanghai Foreign Service Co., Ltd., Shanghai International Athletics Gold Tournament Co., Ltd., Shanghai Steller Bobby Equipment Engineering Co., Ltd. and Oricon Shanghai Co., Ltd.

Social work major

(Four-year undergraduate) 4 1 student

This major is an applied major developed in line with the reform of national welfare system and social management, aiming at cultivating new social security, social welfare and community management and service talents with professional theory and practical work skills. In the course design and teaching, it is emphasized to dabble in social sciences extensively, cultivate leadership and communication skills, coordinate and utilize resources, and pay attention to understanding and adapting to social reality. The department attaches great importance to internship and designs a complete internship plan to ensure that students have internship opportunities every academic year.

Main courses: introduction to sociology, research methods of social science, social psychology, introduction to social work, case work, group work, community work, social work skills, social work management, social security, human behavior and environment, professional foreign languages, etc. And set up a series of elective courses, including women's studies, contemporary social issues, cultural anthropology, Shanghai culture, Japanese culture and so on.

Employment orientation: People's Republic of China (PRC) Shanghai Entry-Exit Frontier Inspection Station, Shanghai Pudong New Area People's Court, Xuhui District and Yangpu District Sub-district Offices, Shanghai Vocational Training Guidance Center, Shanghai Disabled Persons' Federation, Shanghai Kindergarten, Shanghai Children's Welfare Institute, Shanghai Pudong New Area Public Service Center, Shanghai Pudong New Area Social Workers Association, Zhejiang Branch of Bank of China, Shanghai Branch of Bank of Communications Co., Ltd. and Shanghai Mutual Investment Consulting Co., Ltd.

Advertising professionals

95 students (four-year undergraduate)

This major aims at cultivating talents in advertising planning, marketing and network communication. Mainly for all kinds of advertising companies, industrial and commercial enterprises, network companies and TV stations, newspapers, radio and other mass media to train professionals in marketing planning, advertising creativity, advertising copy, graphic design, web design, promotion and other aspects. (including 32 people in multimedia design and art direction)

Main courses: advertising planning, marketing, advertising communication, advertising creativity and case analysis, advertising copy writing, computer advertising design, visual communication design, advertising photography, network promotion principles, etc. Advertising major has nearly ten years of experience in running a school and won many awards in various advertising awards or design competitions.

Employment orientation: Students of this major won many awards in various national advertising competitions during their school days. The main employers are Xuhui District Personnel Bureau, Xuhui District Employment Promotion Center, Shanghai Book City, Shanghai Cheng Kai Group Co., Ltd., Shanghai Bell-Alcatel Co., Ltd., Shanghai Automobile Industry Development Corporation, Shanghai Foreign Service Co., Ltd., Beijing Dentsu Advertising Co., Ltd. Shanghai Branch, Computer World Media Group Shanghai Branch, Shi Sheng Great Wall International Advertising Co., Ltd., Beidu International Advertising Co., Ltd., McCann? Guangming Advertising Co., Ltd. Shanghai Branch, Zhiwei Thompson-Zhongqiao Advertising Co., Ltd. Shanghai Branch, Shanghai Modern Architectural Design (Group) Co., Ltd., Ogilvy Advertising Co., Ltd., etc.

Professional photography

29 students (four-year undergraduate)

This major mainly trains professionals with professional knowledge of traditional and digital photography and strong photography management ability, so as to meet the needs of social development, open up the teaching and research fields of traditional photography, and pay more attention to digital photography, camera technology and modern communication concepts. This major will further master digital imaging technology on the basis of being familiar with traditional photography means, which means that there will be more opportunities to show their skills in the future. Especially with the application of digital technology in photography, digital camera technology provides people with the possibility of unlimited imagination.

Main courses: basic photography, digital photography skills, visual creativity, TV camera and digital technology, digital video program production, news photography practice, network image design and communication, introduction to film and television art, photography development history, etc.

Employment direction: I will be a photojournalist in the news and newspaper industry, a full-time photographer and photo editor in various magazines, a full-time photographer in wedding and portrait studios, a full-time photographer in advertising companies and large enterprises, and a photographer in photography studios and other new media, including online photo libraries and photo market research. Students of this major won many awards in various photography competitions during their school days. In 2009, he was the first undergraduate graduate.

Archives science specialty

38 students (four-year undergraduate)

This major aims to cultivate applied and compound talents with systematic e-government, information management, administrative management, solid archival science foundation and modern information technology knowledge. Graduates can not only engage in e-government management, modern office management, administrative management and file management, but also engage in information system analysis and management. After systematic study, students can master a foreign language skillfully, have strong practical ability, have profound cultural basic knowledge and systematic professional knowledge.

Main courses: introduction to e-government, introduction to informatics, introduction to government information, file management, enterprise file management, file protection technology, electronic file management, administrative management, management principles, secretarial science, computer network, database application, webpage production and website management, information system management and design, professional foreign languages, etc.

Employment orientation: Shanghai archives at all levels, Shanghai University Archives, Xuhui District Culture and Art Center, Nanhui Education Talent Service Center, Hua Mu Town Labor and Social Security Office, Shanghai Pudong New Area Public Service Center, Eye, Otolaryngology Hospital affiliated to Fudan University, Shanghai Aerospace TT&C Communication Research Institute, Jiucheng Network Company, Shanghai Foreign Service Co., Ltd., Shanghai Laohai Company, Shanghai Jiayang Communication Technology Co., Ltd., Wanzhong Information Industry Co., Ltd., Kangnai.

Editing and publishing specialty

32 people (four-year undergraduate)

This major aims to train compound and practical professionals who are engaged in publishing business and management such as editing, production, distribution and marketing, as well as editing and publishing teaching and scientific research for all kinds of books, newspapers, magazines and periodicals, audio-visual and electronic publishing departments, television broadcasting departments, cultural communication and network companies, book sales companies, news propaganda and cultural education departments.

Main courses: publishing principle, introduction to editing, editing practice course, editing applied writing, publishing economics, publishing marketing, market investigation and prediction, publishing and printing foundation, computer layout design, introduction to publishing law, theory and practice of copyright trade, newspaper editing, periodical editing, news interview and writing, TV director and production, online publishing and e-commerce, multimedia production, publishing house management, modern Chinese, etc.

Employment orientation: Shanghai University of Finance and Economics Press, East China Normal University Press, Oriental Publishing Center, Shanghai Literature and Art Publishing House Art World, Designer Magazine, Chinese Dictionary Compilation Office, Shanghai Century Publishing Group, Zhejiang Public Television Magazine, Singapore World Science and Technology Publishing Company Shanghai Representative Office, Shanghai Bihua Construction Engineering Consulting Co., Ltd., Shanghai Dongchang Automobile Baoshan Sales and Service Co., Ltd., China Smart Shanghai Economic and Technical Cooperation Company, Shanghai Rural Commercial Bank Co., Ltd.