What is the marketing price in Weibo now?

The main cost of building a patchwork applet focuses on developing the functions of the applet. The more complex the function of the applet, the higher the quality requirements of the patchwork applet, and the higher the quotation of the platform, and vice versa.

At present, there are two kinds of applet systems. One is that the platform provides fixed templates for merchants and makes changes on the original templates. The cost of making small programs in this mode is about several thousand yuan. If the requirements of the merchants are relatively high, the development company will develop a small group scheme according to the actual needs of customers, which is also a customized small group scheme. Everything has to start from scratch. Generally, the cost of this model will be higher, and it is necessary to add functions according to the needs of customers. The cost of customizing small programs is probably between tens of thousands and hundreds of thousands of yuan.

It depends on how you want the applet to function. Generally speaking, applet development is divided into basic version, flagship version and customized version. For the small e-commerce program of the group, if it is an ordinary template, the price is around several thousand yuan. If you want a customized version, the price is relatively expensive. How much is it to develop a small program? Depending on the difficulty, the price is definitely different. And the prices of all walks of life are different. The development of small programs does not happen overnight. According to the difficulty of demand, the development cycle is 1~3 months, excluding adding new functions. At present, WeChat officially opens new functions to small programs every week, and it is a high probability time for merchants to temporarily adjust their needs, which means that the development cycle will be extended indefinitely. We don't consider adding new functions, UI design, and completely imitate other people's successful small program interfaces. Taking normal development as an example, the initial cost of developing a small program is about 20 thousand to 60 thousand.

Is applet development once and for all? Obviously not!

For an Internet product, normal operation and maintenance is essential, and function update is also essential. In other words, the developers we hire with a monthly salary of 20,000 yuan need to keep it all the time and spend a fixed amount of 20,000 yuan every month. Therefore, it is essential for businesses to develop their own small programs at a cost of 240,000 yuan a year.

After the applet goes online, it needs to be upgraded and maintained later, and the cost is a little bit.

Merchants should pay attention to two points when choosing technical service providers, and beware of being deceived.

First of all, anyone who calls or invites businesses to attend any meeting under the official banner of Tencent is basically a liar. At present, the only official offline activity of Tencent is the WeChat open class, all of which are directly registered online for free through the official WeChat account of the WeChat open class. The content of the open class is also to popularize knowledge rather than sell products.

Second, anyone who emphasizes that the small program he sells is a permanent version is basically a liar. Wechat officials are currently updating the functions of applets every week. What does permanent edition mean? This means that this is a one-time transaction. What it looks like to buy it back now, what it will look like in ten years (if this small program you bought still exists in ten years), and what functions WeChat updates has nothing to do with you.

Fraud is everywhere, so businesses should be careful.

It is completely understandable that merchants want to have their own small programs quickly and catch up with this wave of enthusiasm. However, we should rationally choose the development method, calmly choose the right technical service provider, and beware of being cheated, making money after being cheated, wasting time on a completely useless product, and thus missing the way out that may make our business qualitatively change. This is very serious. How much does it cost to develop a small team-building program? It depends on the difficulty. The price is definitely different, and the prices of all walks of life are also different. The functions realized are different, and the price gap is quite large. In fact, you can search online, and most businesses have given their own price systems. Pure goods display is about one or two thousand, and the paid type is about seven or eight thousand. Of course, those who need other functions will be more expensive, but. There are three main ways to develop a small program. Let me list the approximate cost of each method:

1. The technical team of our group developed it by itself. The required personnel include product manager, framework engineer, JAVA, PHP, front-end, back-end and test engineer. The development cycle is 1-2 months. The personnel cost is 50,000-80,000, excluding the later maintenance cost. (Not recommended)

2. Buy other people's small program source code, use your own server, and find technicians to maintain it full-time. The cost of source code is generally 8000-20000, the server costs 3000 a year and the maintenance costs 6000 a month. (Not recommended)

3. Use a third-party applet to buy an account of a third-party applet, without worrying about technical maintenance or building a server. You can take them and use them. You can also design a store according to your own construction needs and bind the official WeChat account. It can be launched in 3-5 days, and the template price can be customized. Save time and money. At present, it supports 30+ industry versions: distribution, e-commerce, community assembly, yoga fitness, beauty, education and training, wedding photography, catering, hotels, housekeeping, real estate, used cars and so on. Templates can not meet the requirements, or they can support light customization. How much does it cost to make the most personalized customization (recommendation) with the least money?

Open the group online and pick it up at the store offline.

Carry out online group activities, customers place orders online, and arrive at the store within the scheduled time after placing orders. The clerk will prepare the group goods in advance, show the delivery QR code at the store, take it and leave. Not only can online traffic be guided to offline, but it can also drive the sales of other goods in the cake shop and increase the unit price of customers. And the QR code is displayed at the activity entrance of the cake shop to encourage customers to pay online, and at the same time, more customers are transformed into groups and then brought to the store to realize online and offline drainage.

Such a small shopping mall program, 1999 yuan/year, buy one year and get one year free. If you want to customize development, you will tailor a small group program according to your needs. Generally, such a small group plan can meet the needs of most businesses.