Traditional Culture Encyclopedia - Photography major - Cai Kangyong tells you that learning something will surprise you.
Cai Kangyong tells you that learning something will surprise you.
/kloc-When I was 0/5 years old, I found it difficult to learn to swim, so I gave up swimming. 18 years old, when someone you like asks you to swim, you have to say, "I won't."
/kloc-When he was 0/8 years old, he found it difficult to learn English and gave up learning English. At the age of 28, I have a great job, but you have to say, "I can't."
The more troublesome you are in the early stage of life, the lazier you are in studying, and the easier it is to miss the people or things that excite you in the later stage. "
I believe in cause and effect. I believe that all unexpected surprises in fate are the foreshadowing of intentional or unintentional efforts.
French Michelin company is a tire manufacturer, but strangely, most people know Michelin is not because of its tires, but because Michelin-starred restaurants are often circulated in the food industry.
At first, I thought it was just an unintentional renaming. After all, they belong to different industries, and typing the same name is not plagiarism. Later, I learned that Michelin Guide originated from the marketing planning of Michelin Company.
The relationship is very direct. In order to increase sales, tire manufacturers need car owners to increase tire consumption, in other words, to increase the amount of driving trips. However, whether or not to drive and where to drive are subjective behaviors of consumers and are not easy to control.
But if I tell you, there are many good places in this city that you don't know. A restaurant has a special dish, which is worth a try. A restaurant is cost-effective and suitable for family gatherings; Restaurant is a new exotic food, you can try it without going abroad. ...
Food is the most important thing for the people, and it is inevitable that they will get tired of eating home-cooked dishes every day. Therefore, the first issue of Michelin Guide was born at 1900, which introduced the characteristics of restaurants as a breakthrough and provided a good reason for everyone to travel by car.
The guide was upgraded from the initial free version to the paid version, and the simple restaurant introduction was upgraded to a star rating. Among them, one star represents the best of its kind, two stars represent special delicacies, which are worth visiting, and three stars represent the best delicacies, which are worth making plans for.
Since then, Michelin guide has gradually become an authoritative food guide because of its fairness and marketing promotion.
A marketing-oriented scheme and a free brochure have made great achievements in cross-disciplinary industries because of their persistence for a hundred years.
How do you know that a seed planted unintentionally now will not become a towering tree in a few years?
I read a story about a young man who works in a bank and sells wealth management products. This kind of work is just like doing insurance work. 80% people hang up before talking.
Obviously, traditional telemarketing or even face-to-face sales will not achieve good results, because people are immune to this marketing method.
The young man then remembered his hobby of photography. Every day, he takes his camera to the outdoor activity square to take pictures of the dancing aunt and give them away for free.
Because of his good photography level, many middle-aged and elderly people took the initiative to add him to WeChat to send photos, and even invited him to take photos of himself.
Young people added WeChat, sent photos and took the initiative to teach them to make electronic photo albums. They even help to repair the computer in the old people's home when it breaks down and do what they can.
It is conceivable that his success rate in promoting wealth management products will be very high.
But before he became a bank employee, how did he think that photography and computer maintenance would help him overcome the career bottleneck one day?
The future is unknown. We don't know what will happen in the future.
But don't give up every opportunity to learn and try now, because it may be a certain point, and the earth you have achieved will be shaken in the future.
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