Why do many young people drive BMW 3 Series, Audi a4l and Mercedes c2?

Rather than saying that young people like mercedes benz c, BMW 3 and Audi A4L, Mercedes-Benz BMW Audi is trying to please young people.

After 20 10, a consumption era has passed, and major automobile manufacturers should cultivate a brand-new user group, which is the post-90 s user group.

Before 20 10, Mercedes-Benz still has a rich car, BMW is still a rich second generation car, and Audi is still an official car. At that time, people who drove these three cars were either rich or expensive, even office workers were gold collars. Most of these people were 70 to 85 years ago. They fully experienced the changes of private cars in China.

From the old (Santana, Jetta, Fukang) to the new three (Excelle, Elantra, Haima 323), the optional range is very narrow, only the three major brands of imported cars are familiar with it. All this makes the German BBA not have to worry about its brand market position.

However, after 2004, the automobile consumption market in China exploded, which was out of control. New car brands emerge one after another, Fukang has disappeared from the third, and the new third army has been wiped out. Among luxury brands, Volvo, Cadillac, Lexus, finidi, Lincoln and Jaguar Land Rover have successively entered China. This so-called luxury brand was immediately downgraded to a street car with a range of 200,000 people.

Initially, BBA without competitors never paid attention to design. It can be said that the logo has been detained, and no one will like the design of BBA, at least young people think so. However, after the birth of the new car aborigines, BBA is no longer a deep-rooted luxury car. If you don't please the newcomers, I'm afraid you will throw them into the hard disk with the old fans and break them.

Therefore, Mercedes-Benz, BMW and Audi have all invested their money in younger product lines to please the aborigines of new cars after 1985. Products from appearance to interior, from parameters to configuration, are trying to please the preferences of young people. Even if Mercedes-Benz started to play sports at the expense of elegance, BMW sacrificed sports for a long time, and Audi changed from technology to black technology, all for the preferences of young people.

So I said that not all young people like mercedes benz c, BMW 3 and Audi A4L, but Mercedes-Benz BMW Audi is using these three cars to please young people.