A brief history of the development of Luohe Liantai Food Co., Ltd.

The development of Luen Thai food is not smooth sailing. 1995, at that time, 40-year-old Xu Wenbo came to Linying County, Luohe City from his hometown in Jinjiang, Fujian Province, to help a friend run a business. Seeing the good local investment environment, Xu Wenbo couldn't help but be tempted. 1997, he invested 7 million yuan by himself, rented more than a dozen old factories in Huanglong Development Zone, Linying County, and founded an enterprise mainly producing and selling puffed food? Luohe Liantai Food Co., Ltd. worked hard day and night. After the products were produced, they carried them on their shoulders, wearing stars and Dai Yue, and worked hard day and night to promote them. I don't know how many layers of skin their lips have worn, how much pen and ink they have spent, and how many cold eyes they have seen. Because of the unique technology and formula of products and excellent processing technology, it has been gradually accepted by consumers, opened up the market and gained a firm foothold in the market. Then, taking advantage of the situation, we set up bases in Liaoning, Shandong, Jiangxi, Shanghai and other places, and more than 400 varieties of puffed food in three series with "Xiyingying" brand as the main brand quickly occupied the market and became well-known brands, thus obtaining rich returns.

When a reporter asked why he wanted to invest and build a factory in Linying, Xu Wenbo, the general manager, said that the first consideration was the market factor. Linying county is very favorable for the development of food enterprises because of its superior geographical conditions: Linying county is located in the Central Plains, and the 107 national highway and the Beijing-Zhuhai Expressway are parallel, so the traffic is very convenient; In addition, Henan Province is a typical agricultural province, and Linying County is also a major agricultural county in Henan Province, producing high-quality raw materials urgently needed by food enterprises such as wheat and corn. Investing here can save a lot of transportation costs and raw material costs.

Secondly, consider human resources. Henan province is not only a populous province, but also provides rich human resources and broad market space for enterprises. Moreover, Henan people are kind, hardworking and simple, and their investment in Henan is very practical. The third consideration is historical factors. Xu Wenbo said that when I was a child, I heard from the older generation that their ancestors came from the Central Plains and had an innate affinity for the Central Plains. When they grow up, they hope to do something tangible for the rise of the Central Plains.

"Of course, the most important and direct reason why I have been doing business with peace of mind for more than ten years and determined to take root in Linying and struggle for a lifetime is that the investment environment of pro-business, love business and wealthy businessmen in Linying County has deeply attracted me." Xu Wenbo said, 1997, when he received the kind invitation from Linying County Party Committee and government, he was moved by the enthusiasm and sincerity of Linying County to do practical things for the people and develop the economy, and decided to invest in Linying resolutely. During the ten years in Linying, he not only enjoyed the preferential policies such as taxation and land use promised by the government, but also deeply realized the meticulous care of the party Committee and government for enterprises. In 2007, I heard that the development of Luen Thai Company encountered financial difficulties. Guo, secretary of Linying County Party Committee, took the initiative to coordinate with the bank and finally helped Luen Thai Company tide over the difficulties. In the same year, after a rainstorm, the workshop and warehouse of Luohe Liantai Food Co., Ltd. flooded in a large area, and the power facilities were damaged and suffered heavy losses. How to reduce losses and organize production as soon as possible has become a difficult problem for Xu Wenbo. Just when he was in trouble, Wang Guogan, the county magistrate of Linying County, rushed to the scene in time with the staff of insurance companies, electric utility companies and banks to help Luen Thai Company to assess losses and make claims, while strengthening drainage and repairing lines, thus solving the urgent needs for enterprises.

Xu Wenbo will never forget what the Linying County Party Committee and the county government have done to help the enterprise in a timely manner and solve problems. "When I invested in Henan, I did three things right. First, Linying was chosen as the investment place; The second is to move the group headquarters to Linying; The third is to take the lead in building industrial parks within industrial clusters. " Xu Wenbo said with deep affection, "When I first came to invest in Linying, the registered capital of the company was only 7 million, and the production workshop only had a simple shed of 1000 square meters, with only over 100 workers. After more than ten years of development, it has continuously attracted additional investment from shareholders. The registered capital of the company has increased to 50 million, with a construction area of more than 80,000 square meters and more than 500 employees/kloc-0. Together with bases in Liaoning, Shandong, Jiangxi and Shanghai, it has completely formed a modern snack food group. Luen Thai Food is by no means a case of investing in Fujian enterprises in Linying. Xu Wenbo, whose ancestral home is Linying, has been engaged in food processing industry. While making this enterprise bigger and stronger, in order to promote the rapid development of Linying county economy, he also actively promoted the Hengan fiber cotton science and technology industrial park with a total investment of 654.38+0.6 billion yuan from Fujian Hengan Group, a top 500 domestic enterprise, to settle in Linying county.

"At that time, I was the first enterprise outside the province to enter Huanglong Development Zone. I didn't know whether the enterprise could develop for a long time. I weighed it over and over again. Engage in leasing business first, and then expand investment. If I can't do it, I will leave. " Who knows that after Xu Wenbo started 1 1 year, the enterprise developed from leasing operation to land construction, and the products also developed from a series of several varieties at the beginning to three series of more than 400 varieties now. The scale of production has expanded dozens of times, and profits have doubled.

"In Linying, as long as you do your job well, you don't have to worry about anything else." For more than ten years, Xu Wenbo has been starting a business in Linying, except for going to Fujian, Hong Kong and other places. The year before last, with the approval of the company's board of directors, he simply moved the headquarters of Zhonglian Group from Hong Kong to Linying County. Jianyingbei Industrial Cluster is located in Linying County. He expropriated 1.76 mu of land and decided to invest1.60 billion yuan to build Liantai Food Industrial Park. In order to speed up the construction progress of new projects, he transferred the accumulated profits of Dongguan Electric Power Co., Ltd., Jiangxi Branch, Tieling Branch and Chongqing Company to Linying for the infrastructure construction of Liantai Food Industrial Park project.

Xu Wenbo was awarded the title of "Investment Ambassador" by the municipal party committee and the municipal government at the 20 10 Investment Promotion Mobilization Conference in Luohe City in 2009, and received a financial reward of 654.38 million yuan in recognition of his outstanding contribution to investment promotion and economic development in Luohe City.

It is precisely because of the glorious tradition of the county party committee and government in Linying County that they are pro-business, love business and wealthy businessmen. Today, there are nearly 40 Fujian-owned enterprises in Linying County, and it is estimated that the industrial added value will be nearly 3 billion yuan, and more than 65.438+00,000 people will be employed. In Linying, there are nearly a thousand Fujian people who speak Minnan dialect and drink Kung Fu tea, and Linying has also become the county with the largest number of Fujian businessmen in Henan Province.

Luen Thai food has been growing and gaining considerable economic benefits. At the same time, they have become rich, thinking about their sources, not forgetting the poor, and not forgetting to repay the society. In 2003, the company donated 65,438+600,000 yuan for the fight against SARS in Linying County, which was used to purchase equipment and medicines needed for the fight against SARS. On the second day after the Wenchuan earthquake in 2008, Xu Wenbo himself donated 260,000 yuan to the Wenchuan disaster area, and also sent his eldest son Xu Zhi to the Wenchuan earthquake site to carry out disaster relief work. After the 20 10 Yushu earthquake, the company donated120,000 yuan ... According to incomplete statistics, the company donated10,000 yuan to the society.

"Luen Thai Company is enthusiastic about public welfare undertakings and actively returns to the society, which is well-known in Linying." Wang Guogan, the county magistrate of Linying County, said that Luen Thai Company thinks of drinking water, is grateful to the people for their good deeds, is enthusiastic about public welfare undertakings and actively returns to society. Many righteous acts have been passed down as beautiful talks in Linying. Therefore, Xu Wenbo was appointed as the vice president by Linying County Charity Federation, and Luen Thai Company was also named as "Red Cross Member Enterprise" by China Red Cross Society.

Wang Guogan introduced that Luen Thai Company has made contributions to promoting employment and increasing farmers' income in the process of rapid development. According to reports, Luen Thai Company is a professional food enterprise that produces and operates high-grade snack foods. Raw materials mainly include corn, wheat, rice, potatoes, beans, vegetables, eggs and other agricultural products. The company consumes 10000 tons of wheat, 5000 tons of corn, 2000 tons of rice, 500 tons of vegetables, 500 tons of soybeans, 200 tons of peppers, 1500 tons of potatoes and 2000 tons of eggs every year.

The huge demand for agricultural products and measures to benefit farmers have effectively promoted farmers' income and agricultural efficiency. Luen Thai adopted the economic model of company+farmer+farmer, signed a grain purchase contract with farmers in Wang Meng Township in 2008, and established a special wheat planting base of 654.38 million mu in the township. Luen Thai provides farmers with seeds, pesticides, fertilizers, planting techniques, packaging and transportation costs, as well as purchase deposits. When the wheat is ripe, the company buys it in full at a price 20% higher than the market price. In 2009, in order to ensure the quality of egg purchase, the company actively funded and supported 20 laying hens farms. The company provides breeding technology and sanitation and epidemic prevention, which not only ensures the quality of eggs, but also promotes the development of farmers and achieves a win-win effect.

At the same time, Luen Thai Food has also taken the initiative to marry private and township enterprises engaged in flour, various starches, corn grits, vegetables and eggs processing to help these enterprises develop. The company prepays more than 3 million yuan to various agricultural products processing enterprises every year to support them to ensure the funds for planting crops and purchasing agricultural products at the base on the premise of developing the scale of enterprises ... Because of its outstanding performance in promoting farmers' employment and agricultural development, Luen Thai Food won the title of leading enterprise in agricultural industrialization in Henan Province in 20 10.