Mid-autumn festival promotion plan

Model essay on promotion plan for Mid-Autumn Festival in 2022 (6 general theories)

In order to ensure the success of the activity, it is necessary to make an activity plan in advance. The activity plan is concrete, thorough and highly operational in terms of objectives, requirements, methods and progress. How should we write an activity plan? The following is a sample essay (generally 6 articles) of the promotion plan for Mid-Autumn Festival in 2022, which I collected for your reference only. Welcome to reading.

Mid-Autumn Festival Promotion Scheme 1 I. Promotion Purpose

Promote store sales with Mid-Autumn moon cake consumption and activate store image. It is estimated that the average daily sales will increase by 65,438+00%-20% during the promotion period.

Second, the promotion content

1, buy Mid-Autumn moon cakes and give them to Coca-Cola.

Buy Mid-Autumn moon cakes above 90 yuan and send 355ML Coca-Cola 2 tins (worth 3.6 yuan).

You can get 2 bottles of 1250ML Coca-Cola (worth 9.2 yuan) when you buy moon cakes above 200 yuan.

You can get 2 bottles of 2000ML Coca-Cola (value 13.6 yuan) when you buy Mid-Autumn moon cakes above 300 yuan.

2. Gift basket:

298 yuan respectively, 198 yuan, 98 yuan.

298 Yuan Gift Basket: Seven-Star Smoke+California Fun+Value 80 yuan Mid-Autumn Moon Cake+Melamine.

198 yuan Gift Basket: Double Happiness Smoke+Harvest Dry Red+Value 60 yuan Mid-Autumn Moon Cake+Brain Relaxation.

98 yuan Gift Basket: 40 yuan Mid-Autumn Moon Cake +20 yuan Tea+California prune.

3. During the promotion period (September, March-September, 12), you will get a box of exquisite moon cakes (worth 20 yuan/box) when you shop in 300 yuan.

4. September 10 Teacher's Day is a promotion for teachers: On September 9-10, teachers who shop and spend money in xx can get a beautiful moon cake or gift with their teacher ID card (worth about 20 yuan).

Third, integration and promotion.

1, media

On the music flow channel, promotional advertisements are broadcast every other day at 8, 17-9 and 12, and broadcast 16 times a day, 15 seconds/time.

2. Shopping guide

Actively promote all kinds of promotional information on 9, 1-9 and 13 "shopping guide".

3. In-store broadcasting

From the opening of the store in the morning to the closing of the store, the relevant promotion information broadcast is broadcast every two hours.

4. Shop layout

(1) Off-site

A, do Mid-Autumn Festival publicity above the free parcel delivery cabinet;

B, packaging the wall column on the protective frame, and pasting some holiday color pages to create momentum;

C, it is possible to hang balloons in the square;

D. Hang the banner "Celebrate Mid-Autumn Festival in xx Shopping Plaza" at the door.

(2) the scene

A, decorate the slope wall of the main passage with self-adhesive stickers to enhance the festive atmosphere;

B, the whole store hangs the flag provided by Coca-Cola Company;

C, in the moon cake area and the backstage of the two columns, the publicity of "Good Gifts for the Millennium Month" was distributed; Coca-Cola promotions are posted on both sides;

D. Red lanterns are hung in the moon cake area.

5. Other support

Health products are on sale 15%.

Groups can enjoy free delivery if they buy more than 3,000 yuan or 20 boxes of moon cakes.

Fourth, the promotion costs.

Media advertising fee: 1.2 million yuan.

Coca-Cola series gifts: 60,000 yuan

On-site and off-site layout expenses: 0,000 yuan, 60,000 yuan.

Mooncake fee: 60,000 yuan

* * *: RMB 65,438+03,80,000.00 Yuan.

Verb (abbreviation of verb) concrete operation

1, traffic channel 15 second advertisement was commissioned by the company to make xx advertisement. The advertising content in different stages should be clearly defined in the advertising contract; It is planned to be completed on August 16.

2. The purchasing department is responsible for drawing up the list of goods, and the marketing department is responsible for contacting xx Evening News Printing Factory for production; See the production arrangement of this issue for details.

3. The Marketing Department will provide the venue broadcast draft with three publicity broadcast drafts, each of which will be delivered to the studio two days in advance.

4. The marketing department and art group should be responsible for the specific design of indoor and outdoor layout. The company can do it. The art group is responsible for the inability to produce. The art group will contact other units to make the final layout. The art group will complete the procurement coordination of the administrative department. The scheduled indoor layout was completed on August, 2008 18.

5. The purchasing department is responsible for the introduction of mooncake manufacturers, and each manufacturer will charge a promotion fee of more than 500 yuan. At the same time, it will also be responsible for formulating the mooncake price and market research plan, and complete the relevant plan before August 5.

Mid-Autumn Festival Promotion Plan II Activity 1:

Theme: "Mid-Autumn Festival Ceremony in Scenic Spots" featured folk activities

Activity time: 20xx.09.27 night

Activity introduction: Mid-Autumn Festival has always been a traditional festival celebration in scenic spots. This year, lotus lanterns, candle boats, temple clocks and other accessories have been added, and frogs croak at night in the scenic spot, making the whole ceremony more retro. In addition to the Hanfu song and dance performances, there is also the part of offering sacrifices to the moon after the ceremony, which not only makes people feel the strong folk culture of Hanfeng, but also allows some lucky participants to get tributes symbolizing blessings.

Participating groups: the general public, men and women in blind date activities, college students, orphans, etc.

Activity 2:

Theme: condolences to orphans and disabled children, watching beautiful scenery, making moon cakes and offering love.

Theme slogan: "Full moon in the sky, full of love"

Activity time: 20xx.09.27

Activity introduction: Mid-Autumn Festival is a day for people to get together, but there are always a group of people who can't get together with their families on this day. This time, the scenic spot invited orphans from Yangzhou orphanage to spend the festival together. The content is no longer simply for children to eat, drink and have fun. Instead, they are taught to make their own moon cakes in the Mid-Autumn Festival, and at the same time, they are dedicated to the caring people who have always cared about and cared for them. In addition, at the Mid-Autumn Festival that night, some of their children will also give you wonderful performances.

Participating groups: caring people from all walks of life.

Activity 3:

Theme: blind date

Theme slogan: the main theme of love

Activity time: 1, 9.22, 2, 1,1mid to late October.

Activity introduction: This scenic spot is the first scenic spot that combines dating activities with outdoor tourism.

Activity 4:

Theme: "Mid-Autumn Night, camping and enjoying the moon"

Activity time: 9.27

Activity introduction: Mid-Autumn Festival is a reunion night, but there are still many people who can't go home for reunion in a foreign land, or want to spend such a festival in another way. The scenic spot specially planned a camping moon-watching party. Besides taking part in the Mid-Autumn Festival, you can experience the ancient China culture, watch fireworks and go camping for free. If you are lucky enough, you can get unexpected surprises. Participating groups: enthusiastic readers, radio listeners and college students' representatives.

Activity 5:

Theme: "Treasure Hunting in Scenic Spots"

Activity time: Mid-Autumn Festival (25th-27th) and National Day (1 Sunday-7th).

Activity introduction: Treasure hunting is another characteristic activity in the scenic spot. In the past, it was usually held only during May Day and November. This year's Mid-Autumn Festival is arranged before the National Day, which is very close. The scenic spot will lengthen the span of treasure hunting, let more citizens and tourists participate in it, and get more fun and luck.

Participating groups: all tourists who come to the scenic spot during the Mid-Autumn National Day.

Activity 6:

Theme: highlights of interesting expressions of scenic spots

Theme slogan: "I am the protagonist, I am happy, freeze the happy scenic spot."

Activity time: 9.20- 10. 10

Activity introduction: As long as you leave your own funny expressions and happy moments in the charming background of the scenic spot during September 20-10. There is no limit to photographic equipment. Don't have fun with technology or professionally. Send photos to the forum, email address xx, or mobile phone MMS to XX; Photographing requirements: Close-up expressions during the tour of scenic spots can record interesting moments.

Participating groups: tourists visiting scenic spots during the Mid-Autumn National Day.

Mid-Autumn Festival Promotion Plan 3 I. Activity Organizing Committee

1. Person in charge: members of the board of directors, general manager's office and planning department.

2. Members: heads of departments

Second, the activity time: September 6 to September 3.

Third, the Mid-Autumn Festival planning scheme-activity purpose:

With the help of China's traditional Mid-Autumn Festival and China people's' second long holiday' National Day, we will build the second sales peak of shopping malls, slow down and reduce the cold market after the long holiday, and realize the downward trend of sales.

Fourth, the Mid-Autumn Festival planning scheme-activity theme:

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

Verb (abbreviation of verb) campaign slogan: ellipsis

Six, site layout:

(1) Off-site layout:

Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;

Huge external wall suspension: width: height = 1x 13m, content of publicity activities;

Hang eight red lanterns above the door.

(2) Site layout:

1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;

4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; Three palace lanterns.

5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; Flag 1.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2.5-meter-wide) lantern (made of kt board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added.

Seven, publicity strategy

1, dm poster promotion (see attached table for specific operation details);

2, TV media publicity:

A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;

B. Time: September 2 -26;

C. Fees:

D. publicity form: animated pictures and words.

3, huge off-site, exhibition board publicity;

4. Broadcasting and publicity in venues;

5. The community is crowded with people, and a small banner is hung, which reads: "xx Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: 52 152 1 "

Eight, activity strategy:

Activity 1, keep happy event when shopping is over 2.

Activity time: September1-September 3.

Activities: After shopping all over 2 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.

Award setting:

First prize: a photography package with a prize value of 288 yuan.

Second prize: photography package, prize value 198 yuan.

Third prize: prize value 98 yuan camera bag

For details, please go to the bridal photography consulting office. The prize of this activity is sponsored by the bride's wedding photography.

Mid-autumn festival promotion plan. Activity background: Mid-Autumn Festival is a traditional festival in China. At this time of year, moon cakes become the best gifts for friends and relatives to express their blessings. However, due to overtime, temporary business trip, face problems, too many people to send, face-to-face delivery is very troublesome and many other reasons, people can only give up this blessing even if they want to send it. Nowadays, almost all the major supermarkets in this area have implemented the usual promotional activities such as discounts and price reductions or adding other gifts, and customers have lost interest in this. It is difficult for some people to express their feelings by giving gifts directly in person.

Second, the theme of the event: Don't worry about giving gifts during the Mid-Autumn Festival. Ambassador xx will personally deliver them to your home. (The Mid-Autumn Festival Ambassador of xx Shopping Mall personally sends you blessings to your relatives and friends to solve your gift-giving worries)

Third, the target population: people who can't give gifts to relatives and friends for various reasons.

Fourth, the purpose of the activity:

1. Increase the profit of mooncake sales and increase its sales through this activity.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.

3. Provide convenience for customers and attract more customers.

4. Communicate feelings for customers.

Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the competitive means of enterprises and make differentiation.

Verb (short for verb) activity:

1, time: x month x day-the day before Mid-Autumn Festival

2. Location: The activity is limited to Shenzhen city.

3. Activity preparation:

First, arrange a certain number of transport vehicles and "Mid-Autumn Festival ambassadors".

B, the driver must be familiar with the city route, request as far as possible to reduce time consumption, improve transportation efficiency.

C. Educate Mid-Autumn Festival ambassadors in words and actions, and learn how to deal with problems.

D. Make appropriate improvements to the sales price of moon cakes to maximize the overall profit.

E. Contact the card dealer and buy a certain number of exquisite cards, preferably cards that can be classified according to different recipients, such as lover cards, relatives cards, friends cards, etc.

Promotion of intransitive verbs;

Activities can be promoted through short-term TV advertisements (this way is too expensive), and at the same time, it can be promoted in many ways in combination with the traditional way of distributing leaflets, but the basic way of publicity is to send short messages in batches.

1) Fast speed: its spread is not limited by time and region, and it is the same in any province and city in China; Users who send millions of mobile phones can receive advertising information immediately after sending them. The content of the advertisement can be changed at any time, so as to ensure that the latest information can be obtained in the shortest time.

2) Accuracy: the biggest feature is that it can directly reach the receiver's mobile phone, and the information is "one-to-one" transmission, and it is mandatory to read, with strong timeliness and a reading rate of 100%! In the limited time of media contact with people, the contact frequency between people and advertisements can be improved.

3) Strong instant sensation effect: It has an instant sensation effect unmatched by any other advertising media.

4) Low cost: The publishing cost of is very low, which is almost negligible compared with the advertising cost of hundreds of thousands or even millions of traditional media. Submitting through SMS platform is cheaper than sending SMS directly by hand, which greatly reduces the advertising cost of advertisers.

Batch sending of SMS can quickly and effectively seize the market opportunity with its speed, accuracy and instant sensation, and can send the company's product promotion information and promotional products to users' mobile phones in the form of SMS, which can achieve twice the result with half the effort. At the same time, you can also publish member notices, internal employee notices, supplier notices, and return visits to customers and members. In addition, on the occasion of Mid-Autumn Festival and National Day, Li Man used the SMS batch sending platform to send some text blessing messages, which invisibly enhanced the affinity of enterprises and was a long-term way to maintain stability. Short message sending company, here I only recommend Shenzhen Junxian Technology Development Co., Ltd. ..

Seven, matters needing attention:

1. Customers should package the gifts according to their own requirements, and ask and register the detailed address and the best delivery time. It is best to ask customers to provide their own contact numbers and the contact numbers of the recipients, so as to get in touch under special circumstances when giving gifts.

2. The words and deeds of the Mid-Autumn Festival Ambassador represent the honor of the shopping mall. To be an "ambassador" of YEATION, we should have a good image and language affinity, and educate the "ambassador" about possible problems.

In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, not involving cash. Gift packaging must be inspected, and there can be no cash.

4. Due to the possibility of customers refusing to accept, it should be explained in the event promotion that the mall contacted the original gift and returned it to the customer.

5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible to inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.

6. Gifts must be products purchased in shopping malls, and buyers must leave their real contact numbers and names. If it is impossible to return the goods due to the wrong number, the mall has the right to dispose of the goods after 7 days, which should be explained in the publicity or activities.

7. The words written by yourself in the card are the most sincere wishes of the customer to the recipient and the frank expression of feelings. Therefore, when choosing a card, we must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, you can also change the card into a desk calendar. Of course, there must be an introduction of the shopping mall. This is propaganda.

It means that some goods do not participate in the snap-up, and posters are posted on the spot.

This activity can also take the practice of returning 30% of the goods purchased during peak hours, and get the refund amount at the service desk with the amount and time on the shopping receipt.

Note: Supermarkets can offer daily specials on Mid-Autumn Festival goods, offering two or three kinds of ultra-low-priced goods every day to promote the sales of other goods through ultra-low-priced goods. These ultra-low-priced goods are best related to the Mid-Autumn Festival, and compared with other shopping malls, these goods should have an absolute competitive advantage in price.

Eight, like to take "family photos"

After shopping in 200 yuan, you can take a 5-inch photo on the spot with the shopping receipt as a souvenir.

Time: Mid-Autumn Festival)

Venue: Square in front of the shopping center

Co-organizer: XXX Studio or XXX Film Company.

Operating instructions:

X can decorate a scene on the spot, or build a pavilion to create the ancient rhyme of Mid-Autumn Festival, or decorate it as a modern reunion and festive scene.

X had better take the name of the mall in, and then you can think of the mall when you see the photo.

Nine, special service measures:

For many customers, the types and prices of mooncakes in various shopping malls are similar, because ordinary customers choose to buy them nearby, which is more convenient. How to make customers more convenient and how to attract customers to buy from other shopping malls need to introduce distinctive service measures.

Promotion scheme of Mid-Autumn Festival activities 5 I. Purpose of activities

Mid-Autumn Festival has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression in the minds of consumers.

Second, the theme of the event

"Have fun in the Mid-Autumn Festival, and good gifts will be sent nonstop."

Third, the object of the activity

Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.

Fourth, the activity time

September XX to September XX.

Verb (abbreviation of verb) activity form

Discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Mid-Autumn Festival Promotion Scheme 6 I. Purpose of the activity:

Mid-Autumn Festival, one of the three traditional festivals in China, is National Day and National Holiday. This activity is the Mid-Autumn Festival and the National Day. Mid-Autumn Festival revolves around the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three characteristics of Mid-Autumn Festival: reunion, affection and gifts, and impressing consumers with extremely human activities. The National Day chapter is based on Ode to Happy National Day and is divided into four series: Lucky, Affordable, Membership and Fashion. Through the national day series of commodity promotion activities, we will strive to win the peak of commodity sales, personalized word of mouth and price word of mouth, and truly penetrate our holiday market.

Second, the activity time:

20XX September 23rd -20xx 65438+1October 8th.

The National Day holiday ended on the 7th, and the Mid-Autumn Festival gifts and reunion dinner were all before the 6th, so the time of this activity was set at the above time.

Third, the theme of the event:

"Happy Mid-Autumn National Day, Happy and Wonderful Hualian"

Four. Activities:

Mid-Autumn Festival: "Happy Mid-Autumn Festival with strong feelings"

I wanted to hold a happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum. )

"I am happy in Hualien, and my feelings are stronger."

1, XX Mid-Autumn Festival-Moon Cake Exhibition

"Mid-Autumn Festival Celebration-Moon Cake Exhibition" will be held in conjunction with the Food Festival, focusing on the new moon cakes with different characteristics and tastes introduced by moon cake manufacturers.

2. XX Nourishing and Health Products Festival

Mid-Autumn Festival has always been the peak season for the sale of health care products. Especially in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts after the large-scale publicity of health care products advertisements. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.

3. XX Famous Wine and Specialty Exhibition

The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )

4, "Hualien to send affection, Mid-Autumn Festival ceremony"

Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )