What brand of watch is oy?

Business case

Business case analysis

Modern people's concept of love is turbulent, from "I really want to fall in love" in people's eyes to "love in Hiroshima" in their ears to "Chinese divorce" in their mouth, all of which make people sigh "How long can love live?"

With the development of economy, fierce competition and accelerated pace of life, "fast food culture" has flooded the whole society, making people increasingly ignore the most precious thing in human nature-love! Returning to nature and seeking true love has become the pursuit goal of people in the e era, which makes people yearn for the loyal love of "holding your hand and growing old with your son"!

You are the only one in my world-become people's call for true love!

The wedding photography industry has developed rapidly since it entered Chinese mainland from Taiwan Province in 1993. From the initial profiteering era to the present meager profit era, the marketing method of wedding photography industry has been too single, busy with price wars and promotion wars, focusing on these immediate interests, and it is business and business! Although the wedding photography industry is one of the fastest-growing industries in China at present, it is still in a relatively backward traditional industry. What are we missing?

Photo studio needs the injection of culture, culture is characteristic, culture is connotation, and nutritious marketing planning can attract more consumers!

Studio needs humanized management. Humanity is instinct, and humanity is emotion. Whether it is internal management or facing customers, sincerity is a note that arouses consumers' feelings!

Photo studio needs the establishment of brand, brand is word of mouth, brand is service, and no one can ignore the brand effect!

Only you, my world is-being a studio's call for culture and brand!

Project theme

My world only you

It's loyalty, eternity, remembrance, memory and hard ……OY give up ...........................................................................................................................................................

Oy-only you stand for "you are the only one in my world"!

The birth of OY has brought a new culture to the studio, which caters to modern people's psychological demands for loyal love!

Oy-Oy is a unique watch for diamond lovers in the world!

OY combines "lover and clock". Watches are not only a tool for people to look at time, but also a witness of lovers' life together!

Each pair of watches is inlaid with diamonds (including jewelry appraisal certificate), symbolizing eternal love!

The back of each pair of watches can be engraved, such as: lover's name, wedding anniversary, love oath, etc. Therefore, each pair of OY is unique!

Oy- has created a healthy, pure and loyal love ambassador image for the studio!

It is very attractive to young couples who pursue individuality and true love, greatly increasing the number of customers in the studio, thus gaining more customers' recognition, establishing a good reputation and driving subsequent customers to follow up.

Oy- Advertising in many well-known media in China, super brand effect!

The promotion of OY brand is also a brand-new packaging for the photo studio. OY and the photo studio work together to create a super brand effect!

Detailed rules for project implementation

The theme of the program

You are the only one in my world-calling for true love.

Expand the form of the theme

"OY Diamond Couples Match Watch" Alliance —— Publicity is described with reference to "Project Theme"

Step 3 show tools

Unified stage background, a picture or painting.

Unified DM table

A special window (transparent window) for displaying watches

Other preparation props for general performances.

4. Show rhetoric

(1) What brand is this watch? Is it famous?

This is a famous brand watch in Hong Kong. This set of lovers' watches is a series specially designed for married couples or lovers in love. The name of this series is "Only You", which is very symbolic and represents "only you in my world", this kind of devoted and loyal love.

(2) Is the diamond on the watch real?

Of course, every pair of OY lovers' watches contains a jewelry appraisal certificate, and the diamonds on the watch are absolutely real. Why should we use this expensive diamond to put a watch on it? Diamonds symbolize eternity; In addition, our styles are also very classic and simple, and will never go out of date.

(3) Is there anything special about this watch?

The most special and attractive thing about this watch is its uniqueness, that is, you can engrave your and your boyfriend's names, wedding anniversary, love vows or some patterns on the back of the watch, making this pair of watches your only pair in the world, which is very meaningful and memorable. Fashionable, generous, concise and ultra-thin.

Do you sell this watch?

At present, the price of this watch in the shopping mall is 1888 yuan, but this watch is only available in designated wedding photo studios in various regions during the promotion period, and at present, only our family has this watch in XX, so this opportunity is quite rare. The only You set we have now is matched with this watch, and it is also very suitable ... (The collection is introduced below).

Each pair of watches has an appraisal certificate and 3 packs of maintenance cards. )