Traditional Culture Encyclopedia - Photography major - Posters for anniversary promotion-how to make posters and coupons when physical stores do promotional activities?
Posters for anniversary promotion-how to make posters and coupons when physical stores do promotional activities?
Three slightly different plans are provided:
** The 1th anniversary celebration plan of the company
Purpose of the event:
Celebrating the 1th anniversary of the company
Theme of the event: * * *
Key points of the event: n The conference venue conforms to the image of the industry and the company, with high grade and convenient transportation. N The host has a certain popularity and good image, and the host style is suitable for the festive atmosphere. N Invite relevant industry people, influential people in society or industry, as well as industry partners and company leaders. N Invite the media based on the nature of the industry and the service content of the company.
plan invitation: 3-4 advertisements published by popular publications and newspapers
From the perspective of improving the company's popularity and establishing the corporate image, when publishing the company's celebration advertisements, we should choose the media with great social influence and wide coverage as far as possible. The release time is the celebration day or the day before.
venue design and layout: the design and layout should combine the festive atmosphere of the anniversary celebration with the overall style of showing the industry characteristics and company image. In order to convey the company information to the people present and the public to the greatest extent through the media, the company LOGO and corporate slogan can be printed on the reception desk, lottery boxes, stationery, microphones and gifts in the venue. A background board: the necessary elements are the name of the event, the company LOGO and the corporate slogan.
the overall design will conform to the company's consistent style, and try to reflect the festive atmosphere of the 1th anniversary celebration.
b. Opening form of the celebration: make a celebration tree about 1.5 meters high on the cart. (The tree is covered with fruits and gifts, symbolizing the fruitful achievements of the company in the past year, and neon lights are wrapped around the tree stems to enhance the effect. ) Place several neon lights along the wall around the venue. When the opening ceremony of the celebration is announced (the lighting of the whole ceremony is dim), the company leaders will plug in the socket with a line placed in front of the background board (indicating the company's access service business) (starting from music), and the neon lights of the whole ceremony will light up gradually along the circle. After it is fully lit, the celebration tree will be slowly pushed out by the etiquette lady in liquid nitrogen (the music is strong) to the center, and the company leaders will uncover the red cloth on the celebration tree, and the neon lights on the celebration tree will suddenly light up. (The lights are on) The ribbons float down.
n at 9:3, guests and media reporters are invited to sign in and hand in business cards; Send the press release to reporters; Officially started at 1:, the host welcomed the guests present; At 1:2, the president of the company announced the opening ceremony of the celebration; At 1:1, the president of the company spoke; At 1:2, the marketing director of the company introduces the company's business; 1:3 lucky draw ceremony; Invited guests to speak at 1:4; 1:5 lucky draw ceremony; At 11:, the main users of the company spoke; 11:1 lucky draw ceremony, at the same time, the company leaders accepted some media interviews; At 11:2, the host announced the end of the celebration; The reception will start at 11:3; The reception will end at 13:2; The activity ends at 13:3 am; At 14:, employees of the company enter the meeting place; At 14:2, the company leaders make a summary speech on the whole year's work and look forward to the next year's work; At 14:5, the heads of all departments make work summary speeches; At 15:4, take the department as the unit and play the game; Performing a cultural performance at 16:4; The reception will start at 17:4; The reception will end at 19:3; The celebration ended at 19:3.
preparation work: work content, date, scheduled meeting venue: August 13th-August 15th, host selection, August 14th-August 16th, invitation card and company leaflet design and production, August 15th-August 17th, list of invited guests in the industry, and start inviting media from August 16th to August 18th. Start to invite the design and production of gifts from August 16th to 18th, and the detailed venue activity plan from August 15th to August 23rd. Completion of press releases and speeches August 18-August 22, invitation sent August 18-August 21, design and partial production of the conference site August 23-August 25, confirmation of guests and journalists August 22-August 23, determination of venue and banquet August 24, advertisement placement August 25, arrangement of the conference site August 25, celebration officially started August 26
Budget: The host of venue 7 invited 2 advertisements, 6 press releases, 15 gifts, 35 on-site arrangements, 4, equipment, 3, meeting invitations, 5 meals (extra)
A supermarket opening anniversary celebration plan
The first part of the anniversary celebration theme
Since the opening of our supermarket on July 28th, 24, under the leadership of the leaders, all the colleagues of the company, On the occasion of the first anniversary of the opening of Xinshilong in Yangquan, we hold a grand anniversary celebration with excitement and confidence, and take advantage of the business opportunities brought by the anniversary celebration to expand our infinite commercial market and create gratifying sales performance.
This theme is tentatively set as Happy Celebration!
Part II Preparation Plan for the Anniversary Celebration
I. Time of the anniversary celebration (omitted)
II. Establishment of the organizing committee for the anniversary celebration (omitted)
III. Arrangements for the work of the series of activities for the anniversary celebration
IV. All staff mobilization meeting for anniversary celebration
Part III: Arrangement of anniversary celebration ceremony
Anniversary celebration ceremony
Event time: 8: am on July 28th, 25
Venue: Supermarket Plaza
Guests: All invited guests are in the charge of the company's external relations department (provided on July 2th)
Participants: company manager.
Master of ceremonies: (omitted)
Preparations and arrangements for the celebration ceremony:
Person in charge of the specific work completion time of the department
The Human Resources Department is responsible for the implementation of the podium table before 7:3 on July 28th.
The Director of the Human Resources Department
is responsible for the event sign-in work. On July 28th,
The guest sign-in table is placed and supplies (pen paper) are signed in. Supplies before July 27th
Purchase of fireworks and firecrackers before July 27th
Planning Department is responsible for the back screen layout and sound on the day of the ceremony. Before July 28th, 7:3, the manager of Administration Department
is responsible for contacting prestige gongs and drums team before July 28th, 7:3
is responsible for taking photos on the day of the event. On July 28th, 7: 3, the customer service department promptly publicizes the related contents of the celebration—July 5th. Responsible for guests' sign-in. July 28th
Responsible for the selection of music for the celebration on the day of the ceremony. Before July 27th
Outreach Group Buying Department invited guests and issued invitations. Before July 25th, the manager of Group Buying Department
contacted the Industry and Commerce Bureau and relevant departments.
Responsible for inviting parents of children celebrating with our store before July 27th
Congratulatory banner of Commodity Department (to be determined). Banners of the size specified in the plan are provided by suppliers. On July 25th,
the banners will be hung in place.
The manager of commodity department
will be paid by the suppliers. Planning and unified production of banners
same as planning department * * * Division of venues for manufacturers' activities on the day of celebration
Before July 27th, public security and staff of loss prevention department lined up to lead the team. On July 28th, loss prevention department
Manager
After opening the store, the overall loss prevention and personnel safety of the store was on July 28th
Firecrackers were set off on that day. On July 28th, the Engineering Department was responsible for hanging banners of congratulations. On July 25th, the Engineering Department
Director
was responsible for hanging the knife flag. Day
Responsible for the power supply and related logistics work on the day of the event; July 28th
Responsible for the finishing work after the event; July 28th
The cleaning office is responsible for the cleaning work of the event venue; July 28th
The director of the cleaning office
cooperated with all localities to finish the finishing work after the event; July 28th
Site layout of the celebration ceremony: (omitted)
Celebration ceremony flow (tentative) Ensure that there are no sundries within the scope of the ceremony
the ceremony platform is arranged at 7: 3, and the audio equipment is installed in place
all the staff and related personnel are in place at 7: 3
the gongs and drums team is in place at 7: 4, and the firecrackers and other work related to the celebration ceremony are all in place
the celebration music starts to play at 7: 5
all the people attending the celebration ceremony are in place at 7: 55. And the procession is finished
8:, the host announces the start of the ceremony
8:1, the morning training of the staff team (training words, store songs)
8:1, the general manager speaks
8:2, the city leaders speak
8:3, and souvenirs are distributed to the parents of children who celebrate their first birthday with our store
8:4, the ceremony is over. Salute
at 8: 5, employees of all departments bring them back to the store
at 9: , they open for business
at 9: , they prepare for off-site cultural performances and factory promotions
at 9: 3, military bands and gongs and drums teams stop playing music
at 9: 3, off-site cultural performances and various promotional activities begin
(contact the elderly cultural performances in the community).
a, poster specification: 16K*8P
b, poster quantity: 3, copies
c, poster promotion time: July 5-July 2, 25
d, poster requirements: the first-class business district and the second-class business district are the main distribution targets
e, product requirements. Number of posters: 4, copies
c, poster promotion time: July 21-August 5, 25
d, poster requirements: besides highlighting the store celebration, there should be obvious signs (such as the logo of the purchased goods, the logo of the shocked goods, etc.), and this poster should have a "discount corner" on it.
e, product requirements: (omitted)
f, expense budget: (omitted)
(Note: all poster products should be prepared 15 days before the poster is opened)
Part V, anniversary celebration activities
A, celebration activities 1, "I grew up with Shilong * * *" employees awarded essays and employee speeches.
Announce the award time: July 25th, 25
Participants: All employees in the supermarket
Activity requirements:
A. The article must be closely related to the theme of "I grew up with Shilong * * *";
b, the style is not limited, the number of words is not limited;
C. Award setting (omitted)
D. Submission place: Human Resources Department
E. Appraisal rules: determined by Human Resources Department
Activity organization: responsible by Human Resources Department. The departments and offices shall cooperate with each other
Cost budget (omitted)
B. Celebration activities II, Happy employee party
Activity time: July 25th, 25, 8: -1:
Event organization time: from now until July 2th
Program confirmation time: July 22nd
Event location: supermarket plaza
Participants: all supermarket personnel
Planning department: responsible for contacting the back screen, lighting, sound
b, engineering department: responsible for stage construction and power supply
c, loss prevention department: responsible for the on-site order and personnel safety of the overall activities
Activity content:
a, cultural performance
b, prize-winning essay writing and speech contest award
Expense budget: (omitted). Today is my birthday-birthday cake
Activity time: July 28, 25
Activity content:
A. Every child born on July 28, 24 can get a small cake worth 15 yuan with his birth certificate; (Before July 27th, the Outreach Group Purchase Department is responsible for contacting the parents of children celebrating with our store)
B. Customers born on July 28th can get a birthday card from the main service desk of Xinshilong Supermarket with their ID cards, and the top 1 customers (3 yuan/Zhang, counting 3 yuan) can get a cake worth 3 yuan on that day.
Activity organization (omitted)
Expense budget (omitted)
D. Celebration activities IV. Dedicated to the most lovely person-August 1st Army Day promotion activities
Activity time: August 1st, 25
Activity content: On the day of the activity, you can get a souvenir worth 1 yuan when you shop all over 5 yuan with a valid military certificate!
Event organization and relevant departments:
a, planning department: responsible for the planning of this event
b, customer service department: responsible for the distribution and registration of gifts for this event
c, commodity department: providing gifts
event gifts: gifts to be determined
expense budget (omitted)
e, celebration activity 5, Celebrate with the loveliest person-Celebrate the Art Performance of the August 1st Army Day
Activity Time: July 31st, 25
Venue: A certain army
Purpose: Improve the influence and popularity of the supermarket
Activity content:
A. To celebrate the 78th anniversary of the Army Day, our supermarket can contact a certain army to celebrate together;
b, we can select some good programs from the staff party (on the premise of not affecting the store business) to participate in this activity;
c, at the same time, we can invite Yinhe Kindergarten to provide two or three programs for our supermarket;
d, invite troops to join this activity, and you can arrange five or six programs by yourself;
e. The activity is expected to last for two hours.
event publicity and support from relevant departments (omitted)
Budget: (to be determined)
F. Celebration VI. The Second Summer Summer Film Festival
Event time: August 1-August 5, 25
Venue: at the entrance of Xinshilong Square
Event content: open-air movies, one episode.
activity organization: the planning department is responsible for contact.
movie content: (to be determined)
expense budget (omitted)
G, celebration activities VII. Happy Shopping New Shilong
Activity time: July 28-July 3, 25
Activity content: To celebrate the first anniversary of the opening of our supermarket, all customers who come to our supermarket to shop during this period, according to different amounts, (The specific giving method is tentative)
_ People who shop all over 88 yuan will be given an anniversary t-shirt or an anniversary hat
_ People who shop all over 188 yuan will be given a sun umbrella
Event organization and relevant departments:
a, Planning Department: responsible for making publicity boards for this event
b, Customer Service Department: broadcasting and publicity, gift registration
C. Big rewards for 1 manufacturers
Activity time: July 21-August 5, 25
Activity content: Contact major manufacturers to join hands with * * * to carry out 16-day special rewards for manufacturers with special prices and gifts.
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