The uniqueness of illustration —— Summary and appreciation of several illustration styles

What are the characteristics of illustrations?

The expression of artistic elements of illustration follows some general principles of artistic design more or less, but as a new art form, it must have its own unique design methods and principles. Therefore, as the most advanced color world expression art in the IT era, illustration art is a typical symbolic activity. "Trace" in the illustration art elements of modern illustration art, "trace", as its name implies, represents a kind of trace and is a kind of creative work trace. This kind of trace contains all kinds of tools and materials needed for creation, which play a vital role in the expression of illustration art. Good "trace" expression can often touch people's different cognition and feelings about illustration. Illustration is the re-creation of visual concept, and illustration design can be said to be the most expressive, which is closely related to painting art. Many expression techniques of illustration art draw lessons from the expression techniques of painting art. Therefore, his creative thinking and expression form undoubtedly have traces of artistic creation, especially in some changing laws and methods, and illustration creation is completely consistent with painting.

The creativity of illustration art comes from inspiration-brainstorming: the concept of success comes from many ideas and creativity. From here, list all the words related to the project and give them pictures. Inspiration comes from things that everyone will come into contact with, such as cartoons, cartoons, toys and pleasing packaging. The drawing of inspiration is inseparable from "traces". Different materials show different textures and textures, different textures show different strengths and effects, and different effects give illustrations different styles and interests. With the rapid development of information today, the concept and application of illustration is far from the traditional understanding. With the development of new technology, illustrations are created with various tools. The combination of traditional tools and digital groups greatly enriches the traces of illustration art elements. Coupled with the continuous progress of digital technology and printing technology, modern illustration presents a diversified, multi-style, multi-technique and distinctive personality development trend.

Aesthetic characteristics of illustrations

Illustration design, as a form of visual art, especially as a part of practical art, has its own aesthetic characteristics. Among them, the most obvious ones are as follows:

Purpose and restrictive factors

Second, practicality and popularity.

Third, visualization and intuition.

Fourth, aesthetics and interest.

Creativity and artistic imagination

6. Diversification and diversification

Due to the diversity of media, content, expression and appeal object, the aesthetic standards of modern illustration are also diversified and diversified.

There are many forms of modern illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens.

Representation method of illustrations

Illustration methods mainly include photography illustration, painting illustration (including realism, pure abstraction, new figuration, comics, diagrams, etc. ) and three-dimensional illustrations. Photographic illustration is the most commonly used illustration, because ordinary consumers think that photos are true and reliable and can objectively represent products. As a poster advertisement, the biggest difference between photographic illustration and general artistic photography is that it tries to express the characteristics of goods and expand the realism of products, while artistic photography tends to weaken some real characteristics of the subject in pursuit of a certain artistic conception. As a photographic illustration of poster advertisement, it is best to shoot with 120 single lens reflex camera. According to the requirements of different subjects, some commonly used lenses are needed, such as wide-angle lens, telephoto lens, macro lens and close-up lens. Photographic illustrations of posters generally use color reversal films to ensure the quality of printing and plate making.

Most photographic illustrations are made indoors, and the background needs to be manually arranged to set off the main body. Spare lining materials include woolen cloth, velvet, cloth, paper, etc. Of course, you can also boldly try wall covering, woolen linen and so on. , has been listed, and we can also use the slide background if conditions permit. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate.

Sketch illustrations have the author's subjective consciousness and freely expressed personality. Whether it is fantasy, exaggeration, humor, emotion or symbolic emotion, you can freely express and deal with it. As an illustrator, you need to digest the theme of advertising creativity and have a deeper understanding of things in order to create excellent illustrations.

The most commonly used technique for drawing illustrations is inkjet printing, which is a technique of drawing through a pen by using the air delivery of an air compressor. It is characterized by no brush strokes caused by ordinary painting, natural picture transition and high application value.

Comic forms are also common in painting illustrations. Comic illustrations can be divided into exaggerated illustrations, satirical illustrations, humorous illustrations and humorous illustrations. Exaggerated illustrations grasp some characteristics of the described object to exaggerate and emphasize, highlight the essential characteristics of things, and thus strengthen the performance effect. Ironic illustrations are generally used to belittle hostile or backward things. They satirize in an implicit tone to achieve negative publicity. Humorous illustrations reveal innocent and unreasonable things in life through insinuation, allegory, pun and other rhetorical devices in a well-meaning smile, so as to make people laugh and understand something from laughter. Humorous illustrations make advertising pictures interesting and make people accept advertising information in a relaxed situation.

The chart in drawing illustration is a very suitable illustration form to express complex products, such as the operation procedure of new household appliances, the cooking method of a new food, the installation of household combined appliances, and various collocation forms of children's building blocks. , which can be used to introduce the correct operation steps to readers.

The reason why illustrations are popular in UI design is 1.

explain

Giving design aesthetic value is more acceptable.

Even though everyone is analyzing and arguing about the usability and ease of use of products, everyone has always maintained a consistent attitude in the pursuit of beauty. Whether a design is desirable or not and whether it can pass through Party A, customers and actual users is the best thing that every designer needs to face and strive to do. Well-designed illustrations are more solid in aesthetics and style, and stylized design is not weaker than the value provided by ready-made design materials.

2. Illustration can make brand awareness higher. Compared with words, the visual attributes of illustrations are undoubtedly stronger.

The customized content provided by picture illustration can meet the needs of the brand from all aspects and express the information that the brand needs to present more in place. This also makes illustrations not only be used in advertisements, posters and other obvious places in brand promotion, but also become an essential element for new user guidance and tutorials in brand APP.

3. Digital illustrations can enhance interaction.

This is the advantage of short video digitization. After different digital software and reasonable processing, it can not only become dynamic, but also be used as a micro-interaction in video to enhance the overall experience of the product. With dynamic effects and short videos, the whole digital illustration has more possibilities. Different dynamic effects bring completely different feelings and experiences, what's more, this gameplay conforms to the current fashion trend.

4. The uniqueness of illustration comes from its metaphor and fascinating vision.

Like art, metaphors are needed in design to convey some relatively more interesting, profound and interesting information. The uniqueness of illustration is also formed from this, and the metaphors it contains make its value more complicated, which is worth touching repeatedly, rather than being completely understood at a glance.

5. Illustrations can make users understand and operate faster.

Both icons and large illustrations can help users understand and know where to look and what to do more intuitively. In the face of today's digital interface, users' attention duration is getting shorter and shorter, while illustrations allow users to obtain information more quickly and directly and decide what to do next.

The above is about the reasons why illustrations are popular in UI design. I hope it will help everyone. Want to know more, please pay attention to this platform in time!

Summary and Appreciation of Several Illustration Styles Some people like watching TV dramas, others like watching variety shows, and so do I like watching pictures. A good work will show you the world built by the artist. Through this painting, you have a different imagination of the world. There are many beautiful things you haven't found. This is the beauty brought by illustration and the reason why I love painting very much. As a non-professional, based on my recent painting experience, I made a small summary of several kinds of illustrations. Just like studying notes, I hope we can learn something from these excellent illustrations.

* Plane style:

The elements in the painting look flat and consist of simple shapes and lines, but the colors are very rich and harmonious.

The clothes of the characters have a strong sense of cloth, which is a bit like a tapestry. Various elements are composed of simple geometric shapes, and some small lines are supplemented by embellishments. The expression of light makes simple geometric figures present a more realistic scene.

The lines are outlined with granular pencil lines, which makes the picture full of childlike interest.

* Rock color style:

Rock paintings generally refer to all works of art with mineral color as the main tone. In my opinion, the works in rock color style are very textured. In order to achieve different painting effects, traditional rock-and-roll works are mostly pasted with gold foil or silver foil on paper.

The following works should be computer-drawn, but they also reach the rock-and-roll style. According to observation, most of the works in rock color style are dominated by gold, black, red, sapphire blue and other main colors, which are very similar to Dunhuang murals.

* semi-realistic style:

The characters are three-dimensional and close to realism, and the clothing has a strong texture. The picture below shows the works of Taiwan Province talented woman illustrator De Dezhen (deceased). I especially like the illustrations of Dezhen series. The characters' eyes are emotional and their costumes are gorgeous and complicated. The background has the texture of rock painting.

The picture below shows the works of Zhang, the first painter in China who won the gold medal in the international comic contest. Successful illustrators' works have distinct personal characteristics. Just like this work, Zhang's illustration has a certain feeling of meticulous painting, but it also has a three-dimensional sense of CG painting. Her color tends to be big red, and the characters in the paintings usually show arrogant and indifferent attitude. I remember that the cover of Scarer, my favorite magazine in college, was a picture, all in this style.

* clear style:

The picture below is the work of my favorite illustrator "Fat Snake". Her blog is called "Fat Snake Wonderland", which should be the title. Her works are clear and full of light, presenting a beautiful and mysterious fairy tale world, with many elements such as little girls, fairies and small animals, which should really be a fairyland.

Her paintings have a delicate and fluffy texture, perhaps relying on tiny and hazy lines. The colors are mostly light brown, light green and light yellow. If you like her works, you can search "Fat Snake Wonderland" on the Internet to see other similar works.

The picture below is similar to the style of a fat snake, and the overall picture presents a clear and warm feeling. This painting is a watercolor painting, unlike the last one, which has many tiny lines. The characteristic of watercolor painting is that the fluidity of pigment is easier to form rich colors.

A good work must be rich and uniform in color. For example, this painting has no trace of light, but it makes you feel that it is in a very bright room. This is the success of color application.

There are many wonderful illustrations, too numerous to mention.

I hope everyone can see more, draw more and think more, improve their painting level as soon as possible and create their own works.