What is the production cost of a one-minute advertising video?

It's hard to say ~ the fees vary from place to place

Generally include:

1, personnel cost

Director, assistant director, producer, producer, assistant photographer, photography assistant, lighting, lighting assistant, art, props, on-site service, actor management, actors, radio stations, assistants, etc.

2. Site fee

Venue rent (location shooting venue rent), shed rent, scenic spot fee and electricity fee.

3. Prop fee-divided into two parts: purchase and lease of props.

4, clothing costs-the same as above, divided into purchase and lease.

5. Photographic equipment

Basis group

Photographic aids. Track lifts, etc.

Photographic consumables-gas tanks, etc

Generator car (if necessary)

6. Lighting equipment

According to different types of films, different types and quantities are used. , and charge by quantity.

Lighting aids-lampposts, shutters, etc.

Lighting consumables, soft paper, ND and the like, even glue spraying and wooden clips.

7. Shooting media

Film or tape

If there are films, there are also film processing fees and film transfer fees (TC). The TC fee is calculated in hours, and the domestic unit price is basically around 3000.

8. Creative expenses

Most companies are free of creative fees, but I always charge, ranging from 5000 to 20000.

9. Later period

Clip, 2D (if any), 3D (if any)

If you want to subdivide the later stage of the picture, you should divide it into coarse cutting and fine cutting. Generally, it is a set meal, and it is also charged according to working hours. The pricing of different companies varies greatly.

10, recording

Music-it depends on whether you choose songs or compose music. There is a copyright fee for choosing songs, depending on who you find to do it.

Voice actor-Voice actor-Generally speaking, there is a 900- 1000 for Putonghua TV advertisement and a general 2000 for promotional film.

Studio rent-included in most cases.

1 1, miscellaneous expenses

Tools-Tintin Mao Mao used when shooting. A good team even prepared a medicine cabinet for emergencies.

Eat and drink-employees eat and drink, bosses are generous and eat better.

Transportation costs-taxis and car rentals are inevitable.

Something like that

5q 5q-1000w w has both.

See what you shoot, how you shoot it, who you show it to, and what you have achieved.