Cross-border e-commerce competes with each other. How does AliExpress Wei Meng help enterprises go to sea?

Wei Meng's internationalization continues to deepen.

Recently, Wei Meng released ShopExpress, a cross-border independent station product, which mainly provides independent station building and operation services for domestic merchants, similar to Shopify, which is active in European and American markets.

Wei Meng, founded on 20 13, is a leading provider of enterprise cloud services and marketing solutions in China. It not only provides SaaS operation tools for merchants, but also helps enterprises to improve their digital capabilities and build a decentralized full-link digital operation system. According to official data, more than 3 million enterprise users have used Wei Meng's products and services. With the launch of international product ShopExpress, Wei Meng intends to copy its mature domestic experience to overseas markets.

However, overseas markets are quite complicated. On the one hand, affected by the epidemic, the export business is good and bad; On the other hand, there are many overseas countries with great cultural differences, and the platform is not as single as that of China (mainly WeChat ecology). There are social platforms such as Facebook, Twitter and Instagram that pay attention to acquaintances or strangers, as well as traditional traffic platforms such as Google and YouTube. Merchants need completely different operating methods and tools on different platforms. Can Wei Meng's domestic experience be replicated overseas?

Do overseas e-commerce markets still need new tools for opening stores?

2

The overseas market of 560 billion dollars is changing?

According to statistics, the scale of goods exported by China to overseas markets alone is as high as nearly 560 billion US dollars, equivalent to 3.6 trillion RMB, and it is still growing at a high speed, especially in the epidemic situation. Since the second half of last year, the popularity of export e-commerce has far exceeded that of domestic e-commerce, and even exceeded the popularity of domestic live e-commerce. According to the person in charge of the Ministry of Commerce, in the first half of 20021,China's cross-border electronic commerce market saw a year-on-year increase of 4,965,438.

According to the research report "Going to Sea" of B2C cross-border e-commerce platform released by CCG 202 1 in June, Chinese mainland has become the largest B2C cross-border e-commerce transaction market in the world.

Last year, China signed RCEP, which formed a new pattern of 10 ASEAN countries plus China, Japan, Korea and Australia 10+5, and accelerated the economic integration in East Asia. At the same time, the Belt and Road Initiative, which has been in operation for many years, has also laid the foundation for China manufacturing to go global; China has signed the 105 cross-border e-commerce comprehensive experimental zone, and the trend of exporting e-commerce is surging.

On the other hand, relying on the world's largest manufacturing base and the ability to take the lead in controlling the epidemic and resuming production, China Merchants has built its own brand overseas and gained a good market share. China's manufacturing industry does OEM work at home, but it is very willing to do brand work abroad.

However, due to the great cultural differences, China brands also face many difficulties if they really want to go out.

For example, consumption habits need to be constantly cultivated, and the minds of overseas consumers need education. The basic skills of these brands need to be infiltrated over time and need a stable and continuous stage to play. This is also the reason why more and more brands choose to build their own independent stations.

At the same time, judging from the shopping habits of European and American countries, Amazon has not formed a monopoly. Nielsen data shows that most European and American countries have their own brand share of 18% to 45%. Statista, an overseas data organization, also released data. The proportion of global consumers shopping at independent stations is 33%, which is the first shopping scene. It can be seen that consumers' recognition of independent stations is very high.

Judging from the market structure of e-commerce in China, the same is true. Without a monopoly platform, the market is very fragmented. The top export e-commerce platforms add up to less than half.

It is the general trend and the dream of businesses to establish their own brands for overseas consumers through DTC mode, which is also an opportunity for Wei Meng to launch an international product ShopExpress.

However, cross-border e-commerce groups are divided, and platforms such as JD.COM, Amazon, AliExpress and Shopee are eyeing up business, while independent station service providers such as Shopify have been deeply involved for many years. What are the advantages of Wei Meng AliExpress?

three

How does Wei Meng Shopping Express Win?

Now, for Wei Meng ShopExpress, there is a favorable factor. Some time ago, Amazon blocked investment shops on a large scale, involving hundreds of billions of shops, and hundreds of thousands of shops were blocked, which made cross-border e-commerce businesses cry.

The education of blood has generally awakened the consciousness of merchants to build their own stations independently. If we used to hesitate whether to go to the platform or to be an independent station, the willingness of merchants to build their own independent stations has been greatly strengthened.

In order to help businesses build websites quickly, Wei Meng Mall provides a highly transformed Saas website building model.

First, you can quickly choose components for decoration, and rich templates can allow businesses to form their own independent visual style;

Second, the product management ability is strong, which can be imported in batches, sorted by personality, and will also support one-click data moving, allowing sellers to synchronize product information from shops such as Shopify and reduce repeated investment;

Only the website, no traffic is not enough. The common problems of independent stations are high drainage cost, lack of overseas marketing experience, unsynchronized data and broken links, which lead to low efficiency.

Therefore, Wei Meng ShopExpress not only provides tools products, but also creates a full-link solution of "Precision Marketing -SaaS Website Building-Professional Operation" for the most urgent needs of e-commerce.

In terms of drainage, ShopExpress links overseas mainstream platforms, such as Facebook, Google, YouTube, etc., and then accesses Tik Tok to provide SEO optimization services and increase traffic sources in multiple dimensions. There is also a one-click sharing function that allows customers to spread themselves.

In terms of conversion rate, Wei Meng ShopExpress has a wealth of promotional tools, such as discount codes and email marketing, to improve the conversion rate; In refined customer management, customer activation, customer import and export, and customer label management are all available; Intelligent data kanban can fully grasp the sales data, multi-dimensional comparison, and tap the data value.

If building a station, drainage and transformation are basic skills, then in terms of operation, AliExpress Wei Meng provides more value-added services.

One is strategic empowerment, which helps overseas businesses to do brand packaging, marketing creativity/event planning and product selection planning through big data, so that the road of self-built brands for businesses can go smoothly.

The second is short video value-added service, which is Wei Meng's specialty. Their short video marketing center invested tens of millions, built tens of thousands of graphic studios, equipped with professional video teams, and accumulated more than 65,438+10,000 high-quality short videos.

From script creativity to shooting, editing, star docking, advertising, product selection strategy, one-stop service, through high-quality creative content, bring high conversion orders and brand building.

They will also connect with Tik Tok to help enterprises explore business opportunities on short video social platforms.

In a word, Wei Meng ShopExpress is not only a tool for overseas stores, but also a full-link digital solution for going to sea, which can solve all kinds of problems encountered by merchants when they go to sea, especially providing powerful help for merchants to establish overseas brands.

four

Let China brand take root in overseas markets.

Affected by the epidemic, the online shopping time of global consumers has been extended by 47%, and overseas consumers are gradually shifting their consumption focus to online, which is an unexpected opportunity for China Merchants. And because China quickly controlled the epidemic, China culture and China brand began to be recognized overseas, which is also an opportunity for China brand to export.

However, the overseas market is complex, and it is difficult for merchants to complete the full link customs clearance by themselves. In particular, if an independent site is to be established, it needs the support of a professional service provider similar to Weimeng ShopExpress. By virtue of professional product strength and better overseas market service ability, we will win high-value overseas markets, so as to truly base ourselves on China, take root overseas and achieve a new generation of global brands!