(9) Literacy German Electrical Retailer Media Market Wan Decheng

Wan Decheng Media Market, an Electrical Retailer

company profile

Media Markt Wonder City is a large electrical appliance store owned by Metro, and its headquarters is in Germany. Like an upgraded version of Bestbuy, the price is cheap. It is one of the leaders in the retail market of consumer electronic products in Europe, and it is loved by European consumers with its three characteristics of low price all the year round, numerous shops and wide choices. Wonder City brand itself is synonymous with the best place to buy the most complete electronic communication, photography, entertainment, computers, software and household electronic products. In addition, Wonder City also provides many other services to meet the needs of customers.

Characteristics of company management

The biggest feature of Wonder City's management structure lies in the high degree of independence between the management and the employees in each store. Less bureaucracy and more independent responsibility mean that consumers can get better service. Each store has independent autonomy in purchasing, pricing and advertising, ensuring that each store can meet the unique needs of customers everywhere.

Company size and strength

MediaMarkt is the second largest home appliance retailer in the world and the largest chain store in Europe, with more than 850 stores in 13 countries. Media Markt, a subsidiary of Metro Group, is the largest consumer electronics retailer in Europe. Metro Group () is one of the most important retail companies in the world: 280,000 employees from 65,438+050 countries work in 2,200 branches in 33 countries in Europe, Africa and Asia.

For individual customers and business customers, Metro Group's sales models include:

1) Metro is a global leader in cash procurement and transportation; (Metro familiar with China market)

2) Real hypermarkets; (Recently, 9 1 physical hypermarkets in four countries of Central and Eastern Europe were sold to French Auchan Group for 1 1 billion euros).

3)Media Markt and Saturm electrical specialty stores are the leaders in the European electronic product sales market; (Wandecheng Electric 20 10 entered the China market by way of joint venture, and * * * opened seven branches. On March 1 1, 2065438, Wonder City China announced that it would close its seven stores on March 1 1, 2065438. It is understood that the decision was approved by the two major shareholders of Wonder City, Germany Metro Group and Foxconn Technology Group)

4) Galeria Kauffhoff department store, the leader of the department store system; Galeria Kaufhof, the most popular department store in Germany, covers 80 big cities and towns in Germany and is one of the most complete department stores in Germany. Kauffhof, headquartered in Cologne, Germany, is a chain of GALERIA Kaufhof GmbH. It has a history of more than 130 years in Germany, and has 14 1 branches in Germany and Belgium, with 25,000 employees and a net sales income of 3.5 billion euros in 2008. The number of customers patronized every day can reach 2 million, which shows the importance of its position in German department stores. Especially due to the financial crisis, his old rival Carlstadt fell into financial crisis. Because the German government refused to accept Carlstadt's application for assistance, it faced bankruptcy. Therefore, it established KAUFHOF's leading position in German department stores.