Traditional Culture Encyclopedia - Photography major - What materials are commonly used in advertisements?

What materials are commonly used in advertisements?

Common advertising materials mainly include folding pages, banners, KT boards, posters, car stickers, leaflets, brochures, Yi Labao, X-stands, DM leaflets, business cards, outdoor brands, bus bodies, DM leaflets and flags. Tempering furnace, light box cloth, elevator billboard, etc.

1. Indoor material characteristics: inkjet materials are divided into indoor materials and outdoor materials according to the characteristics of ink raw materials;

1) Most materials are painted with inks of different compositions to form realistic painting effects of different colors;

2) Bright colors, high output precision and fine picture (the ink contains no glycerol molecules, so the picture is fine);

3) Poor sun resistance (the pigment component does not contain anti-ultraviolet components, so it can't be exposed to the sun for a long time), and it generally needs to be painted (the paint is soluble in water, so it needs to be painted);

4) The most commonly used materials: adhesive-backed PP, tempering furnace.

5) Mainly used indoors for several days or weeks.

2. Indoor material photographic paper should be used to hang flags and display racks.

1)? High gloss photographic paper (glossy) and matt photographic paper (matt). There are various specifications such as thickness of 230 grams and 200 grams.

2) All non-lightbox and indoor photos that don't need to be pasted are output by photographic paper, such as hanging shafts, X/L booths and Yi Labao.

3) Photographic paper produced by wood pulp is mostly used for portrait wedding photography products. In the field of advertising, photographic paper is being replaced by PP.

4) When the customer does not specify the use of wood pulp photographic paper, use PP instead of photographic paper.

3. The indoor material PPPVC is used for hanging flags and display racks.

1) and wood pulp photographic paper are collectively referred to as photographic paper. When the customer does not specify the use of wood pulp photographic paper, use PPPVC instead of photographic paper.

2) Rigid PVC can be used to produce mesh booths.

The application environment of indoor materials is similar to photographic paper, which is used to hang flags and display shelves.

1) Compared with photographic paper, the picture is transparent.

2) Glazed film is like transparent colored glass on glass doors and windows, and laminated film is like frosted painting on frosted glass on glass doors and windows.

4. The indoor material glue PPPVC should be attached directly, and used in conjunction with the board to avoid damaging the surface.

1) direct self-pasting, beautification of indoor walls and external walls of buildings.

2) It is one of the most commonly used indoor advertising materials to be used with KD board or Chevrolet board to avoid surface damage.

5. The interior material lamp sheet is applied to the production of light boxes.

1) There must be glue behind the lamp, so that it can be directly attached to the acrylic board, or it can be clamped with two pieces of acrylic without glue.

2) The adhesive-backed lamp is difficult to remove from acrylic after long-term irradiation, which will damage the beauty of acrylic.

3) When the lamps are irradiated by light, they don't have to be contiguous, and the size should be considered in advance.

Extended data:

Materials and advertising

An advertisement can upload multiple materials, and the same material can also be used by multiple different advertisements.

Available range

1. wedding photo studio, home improvement, architectural decoration, design institute, planning institute, product design center, bridge building, steam ultra-thin beauty: she is ultra-thin and ultra-light, with elegant appearance. Its thickness is generally less than 3CM, which is only about110 of the thickness of ordinary light boxes. Therefore, the space utilization rate is improved to the maximum extent, the environment is beautified, the transportation cost is saved, the installation procedure is simplified, and the application range is broadened. Especially elevators, public corridors, shopping malls, supermarkets, subways, stations and other environments that require strict space use are the most ideal places to use in ultra-thin light box.

2. Exhibition halls, museums, libraries, gymnasiums, art galleries, exhibition halls, opera houses, universities, middle schools, vocational schools, hospitals, banks, insurance, securities and other decoration and publicity projects.

3. Conference center, exhibition center, accreditation center, municipal engineering, department store, supermarket chain, shopping plaza, jewelry monopoly, cosmetics chain, beverage trade, tobacco and alcohol trade,

Fast food chain, drug chain, stationery center, boutique center, furniture center, home appliance wholesale, musical instrument monopoly and other advertising promotion projects.

4. Municipal plane lighting system, square floor lamp project, park attraction introduction project, local lantern festival project, community publicity column project, bus shelter project, bank self-service withdrawal project, telephone booth project, power emergency project, building exhibition project, airport passage project, subway station exit project, etc.

5.? Wall painting and beautification works of hotels, guesthouses, restaurants, mountain villas, teahouses, western restaurants, cafes, bakery rooms, bars, karaoke rooms, dance halls, saunas, beauty salons, fitness rooms, health centers, etc.

6. Home beautification, used as night light and living light.

Reference link: advertising materials-Baidu Encyclopedia