How to quickly understand and summarize the styles of major fashion brands?

I want to know about the positioning of major brands in order to summarize the brand positioning of our company. (Not in fashion, but we want our products to be fashionable or classic), so let's learn about fashion. For example, PRADA, LV, GUCCI, Moschino, Chanel, MARC JACOB, alexander wang, JIMMY CHOO and other fashion brands. Although their new styles are different every season, they all feel that they are designed around their own brand positioning. So how to quickly understand the big-name style is the first choice.

The concepts of fashion and classic are contradictory, and fashion clothing is a typical forced depreciation industry.

For example, the product of big-name clothing is 60- 100, their marketing is 100, and their channel is 90- 100. Simple comprehensive three aspects are more than 280 points.

And many small brand products may achieve 100, but the marketing is zero or even negative. There are only five points in the channel. Comprehensive score 105.

Whose product is better? The reason why you think big-name lights are beautiful is because they effectively market you and reach you. And a small brand, you don't even know it exists.

So no matter what industry you are in, product completion is the foundation, but information and commodity communication are not done well, and product failure is a concept.

If you really want to see this information, you can go to the trend websites such as WGSN, where there is information about the annual conference. Or go to the library to look for fashion magazines over the years.

It's all in the information, but making the product fashionable and classic may not work for you. The idea of picking apples on banana trees itself ...