Wuxi brand photography supplier

First of all, two Starbucks stores in Wuxi have closed, and businesses can't make money. Secondly, the brand image of Starbucks has been greatly affected, and the trust of consumers has declined. Finally, people need to consider safer drinks, which makes Starbucks' sales decline.

According to the information released by relevant media, the reporter changed the production dates of two Starbucks stores in Wuxi. This does not meet the requirements of Chinese laws for catering businesses, and it is even more impossible for consumers to obtain very good and safe food.

The first impact: the brand image is greatly damaged. Any enterprise wants to establish a positive corporate image. In the development process of many brands, there are few after-sales service problems and product quality problems, which greatly enhance consumers' trust in brands. Before that, Starbucks had a very good image in the eyes of consumers in China. After the whole thing happened, many consumers directly said that they were afraid to buy Starbucks products. This not only shows that Starbucks' brand image has been greatly damaged, but also shows that Starbucks' image in the eyes of consumers has declined.

The second impact: two stores closed, Starbucks sales declined. Whenever some brands have very serious problems, many consumers will choose to minimize the purchase of products produced by the same brand. After the closure of two Starbucks stores in Wuxi, the manager's income decreased. In fact, the whole thing is a very serious brand negative event. During this period, the sales of Starbucks products will be greatly impacted, and the sales of related products will drop significantly.

Generally speaking, any brand should respect consumers and ensure the quality of food and products. In addition, Starbucks should do a good job in training employees to minimize the probability of related incidents. This will not only affect the brand's corporate image, but also make consumers very disappointed, which will inevitably lead to reluctance to buy.