How to get sponsorship? A guide to the whole process from preparing materials to successful negotiation.

In modern commercial society, sponsorship has become an important means of enterprise and brand promotion. For some start-ups, small organizations or event planners, it is very important to get sponsorship, which can help them gain more exposure and resources. However, how to get sponsorship is a tricky job. This article will provide you with guidance from preparing materials to successful negotiation, and help you win sponsorship successfully.

Step 1: Prepare the materials.

When preparing materials, you need to consider the following points:

1. Basic information of the activity or project: including the name, time, place, scale and number of participants of the activity or project.

2. Purpose of the activity or project: It needs to be clear whether the purpose of the activity or project is to promote the brand, increase exposure or raise funds.

3. Target audience: You need to know who the audience of the activity or project is, and what their characteristics and needs are.

4. Sponsorship plan: A detailed sponsorship plan is required, including sponsorship amount, sponsorship form and sponsorship return.

5. Other materials: such as event planning, market research report, estimated number of participants, event promotion plan, etc.

Step 2: Find potential sponsors.

When looking for potential sponsors, you need to consider the following points:

1. Enterprises in related industries: Look for enterprises related to activities or projects, such as sports brands and cultural institutions.

2. Sponsors of similar activities: find sponsors who have cooperated in similar activities and understand their sponsorship methods and returns.

3. Social resources: We need to make use of social resources, such as government agencies, business associations and the media. , looking for potential sponsors.

Step 3: Contact the sponsor.

When contacting sponsors, you need to consider the following points:

1. Prepare sponsorship materials: Before contacting sponsors, you need to prepare sponsorship materials and adjust them according to the needs of sponsors.

2. Choose the appropriate contact information: You can contact the sponsors by phone, email, social media, etc. Choosing the right contact method can improve the success rate of contact.

3. Understand the needs of sponsors: When you are in contact with sponsors, you need to understand the needs and expectations of sponsors in order to reach a consensus in subsequent negotiations.

Step 4: Negotiate sponsorship cooperation.

When negotiating sponsorship cooperation, the following points need to be considered:

1. Determine the amount and form of sponsorship: it is necessary to negotiate with the sponsors to determine the amount and form of sponsorship, such as cash sponsorship, in-kind sponsorship and service sponsorship.

2. Determine the sponsorship return: it is necessary to negotiate with the sponsors to determine the sponsorship return, such as brand exposure, promotion, participation in activities, etc.

3. Determine the terms of cooperation: it is necessary to negotiate with the sponsors to determine the terms of cooperation, such as the term of cooperation, the mode of cooperation, the rights and interests of cooperation, etc.

4. Signing: After successful negotiation, it is necessary to sign a sponsorship contract to clarify the rights and obligations of both parties.