Sneaker Newsstand

The lightning logo is not everything Hiroshi Fujiwara

Hello, everyone, this is Tututu. "Sneakers Newsstand" will meet you again on Tuesday! Here you can read books related to sneakers and trends, learn about the stories and history behind sneakers and brands, and put the “sneaker culture” you talk about into practice. People who buy books are educated people, but people who don’t buy books are philanthropists. As long as you keep reading, print media will never die.

Many friends left messages in the previous issue to share their stories with Air Force 1, including many long and wonderful messages. I am very happy to be able to remind everyone of my sneaker past through words, and thank you all for your support! This week, I will give you benefits in the group. Friends who want to participate, remember to leave a message in the comment area and be qualified to join the group!

Of course, if you missed the content of the previous issue, you can click on the picture below and the portal will take you directly to the 25th anniversary of the peak of Air Force 1.

After six years, Hiroshi Fujiwara and Jordan Brand have collaborated again. The Air Jordan III x Fragment Design jointly created by both parties will be released soon. The black and white Converse Chunk Taylor 70s x Fragment Design x 7 Moncler tripartite collaboration has also been laid out in the early stage.

In addition, Hiroshi Fujiwara's convenience store THE CONVENI has launched offline Pop-Up activities in Beijing and online activities in Shanghai and Chengdu. City-limited items will be sold in all three places. At the end of September, Hiroshi Fujiwara’s favorite Nike Dunk High “Michigan” also returned after four years.

These series of actions make people ask, are the era of Hiroshi Fujiwara and the "Lightning" Logo coming back?

Hiroshi Fujiwara: Fragment

In 2014, Hiroshi Fujiwara and the famous New York publishing house Rizzoli jointly launched the book "Hiroshi Fujiwara: Fragment", which contains many of Hiroshi Fujiwara's early works. . This year, the two parties have collaborated again to launch the second volume, which is now available for pre-order on Rizzoli’s official website (www.rizzoliusa.com).

The most picky publishing house - Rizzoli

The Rizzoli Bookstore, located at 1133 Broadway Avenue in New York, is regarded as one of the cultural symbols of New York, and New Yorkers regard it as " Goddess" general existence.

After the establishment of the bookstore in 1964, Rizzoli began to expand its publishing business and became famous in the fields of fashion, architecture, art and other fields.

Rizzoli has collaborated on books with Supreme, Undercover, Carhartt WIP, Beams, Louis Vuitton, Dior, Hiroshi Fujiwara, Virgil Abloh and many other fashion and trend brands and designers.

Every Brand Book published by Rizzoli has an exquisite appearance and high-quality paper. The cover and content layout are very artistic. The high-quality illustrated books have also made Rizzoli famous around the world.

Cooperating with Rizzoli is a recognition of every brand

Has Hiroshi Fujiwara released an album?

What is GOODENOUGH?

Many friends know Hiroshi Fujiwara through his co-branded sneakers or clothing, but as the "godfather" of Harajuku, Hiroshi Fujiwara was initially obsessed with music.

Hiroshi Fujiwara, who returned from traveling in Europe and the United States, brought Hiphop music, punk music and various art forms back to Japan.

Hiroshi Fujiwara, who used to be a DJ, published his own album. It was also because of music that he met NIGO, Jun Takahashi, Shinsuke Takizawa, Kazuki Kuraishi and other future Harajuku veterans.

As the "godfather" of Harajuku, Hiroshi Fujiwara founded his own street brand GOODENOUGH in 1990. After that, he helped the development of a series of familiar Japanese brands such as Undercover, Visvim, Bape, Wtaps, and Neighborhood.

Out of his love for Hiphop culture and skateboarding, Hiroshi Fujiwara often wears Stüssy clothing. GOODENOUGH’s design style has also been greatly influenced by Stüssy.

Nike Dunk High is one of Hiroshi Fujiwara’s favorite shoes. Hiroshi Fujiwara, who loves skateboarding, initially wanted to buy Air Jordan 1 for skateboarding, but mistook the Dunk High for the Air Jordan 1 (many people have done this), so he bought his first pair of Nike Dunk High "Michigan ".

Hiroshi Fujiwara’s album is actually pretty good.

I know you want to see shoes, here they come!

The HTM series is Nike's top experimental shoe series jointly created by Hiroshi Fujiwara, Tinker Hatfield and Mark Parker. Hiroshi Fujiwara, who represents "H", serves as the stylist, making the designed items more trendy.

Flyknit technology has also been used as one of the symbols of the HTM series, including Nike Flyknit Racer, Nike Flyknit Trainer, Nike Flyknit Chukka and "Da Lu Bu" Nike Free Mercurial Superfly and Nike Kobe IX Elite. Representative work.

Air Force 1, Air Woven, Air Footscape Woven, Court Force and Run Boot all play a decisive role in the HTM series.

In 2002, HTM launched unmarketed Sample Nike Air Force 1 for W+K. The upper was made of a material similar to horse hair, and the words "W+K Tokyo" were embroidered on the tongue. The words "东" and "京" are embroidered on the heels of the left and right shoes respectively.

In 2006, Hiroshi Fujiwara designed the "POKLA DOT" polka dot series, which includes Nike Dunk Low, Nike Air Force 1 and Nike Air Footscape Woven. This series is only available in limited quantities at Tier 0 stores in Japan.

In December 2010, Hiroshi Fujiwara collaborated with Nike to launch three city-limited Nike Dunk Highs, with themes of Beijing (black and purple), New York (red and blue) and London (pink and yellow). Among them, the "outside and inside" presentation of the Beijing and London colors is very distinctive.

"The Godfather" made his own Goro's Visvim FBT to press a shaft

Besides shoes, what else?

The Fenom branch line launched by Fragment Design and Levi's in 2004 represents the trend memories of a generation. The "King of Kings" Fenom Crush series was even more expensive at that time.

Washing, destruction, patches, rhinestones and lightning logos are all classic elements of the Fenom Crush series. Fenom Crush, as the top of the pyramid of destroyed jeans, is still difficult to surpass.

In terms of clothing, Hiroshi Fujiwara has also collaborated with brands such as Vivienne Westwood, Neighborhood, OriginalFake, and Stüssy to launch clothing.

Music and photography have always been Hiroshi Fujiwara’s passion and a part of his life.

Lightning Logo is all over the world

Needless to say, the king of collaborations

It is undeniable that the frequent appearance of "Lightning" has caused aesthetic fatigue for many people. "Lightning" has gradually become a synonym for insincerity and lack of heart.

However, simplicity, low-key, texture and even the appearance brought by "lightning" have always made Hiroshi Fujiwara's products popular.

It doesn’t matter whether you like it or not. The benevolent sees benevolence, and the wise see wisdom.

But you can never deny Hiroshi Fujiwara's status and everything he brings.