Reading notes of all work and non-work

This book shares five stories of "all work and no work", which is highly reproducible and emerging, and can bring more inspiration to everyone.

Story 1: The story of Sandy, the coffee shop owner, opened the store for four months and made a profit.

Sandy is a coffee lover. After working in Beijing for four years, she decided to go back to her hometown in Chongqing to open a coffee shop.

Back in Chongqing, she investigated the local coffee market and found that the rural style of "Internet celebrities" was sought after by consumers. However, Sandy feels that this hot phenomenon under grandiose marketing will not last long. Therefore, instead of catering to the market blindly, she insists on her own ideas, adopts a simple and avant-garde style, and makes a brand and a coffee shop with her own experience.

After establishing the style of the store, Sandy began to arrange the start-up funds of the store.

With only 0.2 million/200 thousand, she invested most of her money in coffee equipment and raw materials and bought coffee machines, soymilk machines, imported sugar and so on imported from Europe.

Sandy did this because she always believed that the quality of coffee was the foundation of a coffee shop's long-term operation.

In addition to paying attention to quality, Sandy is also unique in store location and marketing.

In order to meet the target customers and save rent, she and the white-collar workers rented a shop with only a few square meters in the business building and started online and offline synchronous sales, mainly on the online platform.

She said that starting from the takeaway platform has two advantages. First of all, it can reduce capital costs, including venue fees and employee salaries. Second, you can do brand promotion and lay the foundation for opening a store later.

In this way, after experiencing the positioning of store style, reasonable arrangement of start-up funds and online and offline dual-mode marketing, Sandy is on the right track, and her popularity and reputation have soared.

In just four months, she made a profit in the coffee market with bankruptcy rate as high as 13.5% and established her own brand.

Did you feel a little excited after hearing the story that Sandy made a profit after opening the store for four months? Do you want to open a shop and make a profit as soon as possible?

If so, be sure to go with me to see the following precautions for opening a store and avoid stepping on the pit.

1, stick to your own ideas and don't blindly cater to the market.

Just like Sandy, she didn't pursue the coffee shop model of "network celebrity", but insisted on her own simple style, with a sense of texture and design, and founded her own brand.

2. Make a good plan and strictly control the cost.

When opening a store, many people don't make plans, but rely on their own imagination and other people's promotion investment.

For example, if you want to open a coffee shop with sea view, you can rent a storefront with sea view at a large price regardless of cost accounting; Another example: obviously only making coffee, but listening to the supplier's promotion to buy a milkshake machine. Therefore, planning well and purchasing only what you need can save costs and make profits faster.

3. Be prepared for adventure.

Opening a shop is a long-term investment, but the investment is risky, so opening a shop should be prepared to deal with the risks. For example, when the store business is unstable, leave a sum of money for turnover; Another example is to prepare some plans to resolve risks. Sandy adopts the sales plan of online promotion and take-away distribution to solve the risk of no passenger flow in the early stage of opening a store.

4. No matter how high the profit is, Do not forget your initiative mind always guarantees the quality.

The main reason why a store can operate and make profits for a long time is to have its own customer base, and one of the best ways to ensure the customer base is to provide high-quality goods as always.

Story 2: The story of digital vagrants working while traveling.

Xixi used to be a website editor. In 20 13, she resigned because she didn't want to copy and paste every day after she was 30. She wants to be a freelance writer.

After resigning, Xixi embarked on a journey to Jordan and Australia.

Three months later, she returned to Beijing and edited interesting stories and photos from her trip into manuscripts and sent them to the editor. However, because the topics and photos did not meet the requirements, most of the manuscripts were rejected, and only one or two were accepted.

Faced with such frequent submission, Xixi felt that he might starve to death in Beijing. After much reasoning, she decided to rent out the house her mother bought for her in Beijing to subsidize her daily expenses. With the guarantee of life, Xixi once again embarked on a journey.

In order to collect more materials and write better stories, she took the way of "surfing on the sofa" and lived in a local family.

This way of traveling can save her money and meet many interesting things, but it is also very risky. Once in a sofa guest's house in India, the host made a rude request to her. However, it is precisely because of this truly adventurous way of traveling that Xixi has written many unique travel notes, and her articles have been loved by readers.

Soon, Xixi became a daily contributor to major domestic travel websites.

In 20 18, Xixi found true love on the trip, married an Italian and started a new life in Italy.

There, she works one day, takes a day off and writes two articles every week. She lives an easier life than going to work, but she doesn't let herself relax and is still strict with herself.

Get up at seven o'clock every morning; Submit the manuscript before the deadline; Learn about the local culture and history by reading books and movies before going to the next destination; Teach yourself English and Spanish.

Travel and writing have become the whole of my life. Having been to 3 1 countries, Xixi said: I want to be on the road all the time, whether through traveling or studying.

But if one day, the road for freelance journalists is not good, she will return to Beijing, because Beijing has a house and she has a retreat.

Hi-hi stories let us see the freedom and difficulty of being a digital vagrant, and at the same time let us know that to be a digital vagrant, we must meet the following conditions.

1, there is a skill that can earn income through the network.

2. Have a certain material foundation.

3. A high degree of self-discipline.

4, can accept the life of fatigue by boat, can endure the loneliness of one person along the way.

Within the scope defined by fate, follow your heart to design your own life trajectory.

Story 3: Become a Slash Youth

In recent years, the word "slash youth" has become particularly popular and has become a lifestyle that many people are keen on.

What is slash youth? Literally, the slash is the slash that separates the computer keyboard.

It refers to a group of people who are not satisfied with the lifestyle of a single occupation and choose to have multiple occupations. A person may be a writer, photographer and graphic designer.

The protagonist of this story is a beautiful and talented girl. Her name is Tang Chuan.

In the eyes of outsiders, she is an excellent girl, in fact, she is a very inferior girl. Tang Chuan, who was born in an ordinary family, always wondered how I could change my life through my own hands, looking at those excellent girls with well-off families.

Therefore, during his college years, Tang Chuan made special efforts. She works part-time while going to school. When she was a junior, she began to sell floral works in a circle of friends, and gradually had her own customer base.

After graduating from college, Tang Chuan did not choose to engage in architectural design, but opened a floral studio and two homestays.

The host family in Tang Chuan started with an accident. At that time, she rented a 50-square-meter attic in the center of Shanghai by borrowing money and converted it into a retro homestay as a floral studio.

On one occasion, she traveled abroad and rented her house online, which was very popular. To her surprise, she began to rent out the house as a homestay. Later, Tang Chuan opened another hotel in the same place.

Two years after graduation, Tang Chuan opened a floral studio and two homestays in the center of Shanghai, with a monthly income of tens of thousands to hundreds of thousands.

However, in the face of outsiders' good grades, Tang Chuan didn't say too much, and what he said most was the word "bitter".

She said: In daily life, I am either at work or on a business trip. It is also common to go to the flower market to buy flowers at five every morning and work all night.

Due to lack of sleep for a long time, the body has turned red. However, the physical hardship is nothing to her, and the trivial things on the homestay make her heart tired. In the early morning, she was called by guests to repair the water heater, low-quality guests destroyed the house, malicious bad reviews and so on, which made her cry many times.

These annoying things once made Tang Chuan want to close the hotel, but considering that multi-line development can bring more opportunities, she chose to stick to it.

She said: I work so hard and make money so hard that I can have the right to choose and be their backer when my parents are old.

In order to make his life more possibilities and choices, Tang Chuan became a slash youth. It is not difficult to find that young people who do slashes can develop in multiple lines, with more opportunities and more income, but the physical and mental fatigue caused by multiple occupations can not be ignored.

Learning to balance the pressure of multiple identities is a compulsory course for slash youth.

Story 4: Interest is work, and the successful transformation of mobile phone photographers.

Tong Haibao used to be a physical education normal student. He doesn't want to see the end of his life at a glance. He gave up the opportunity to be a teacher and chose to drift north.

When he first arrived in Beijing, Tong Haibao shared a room of 10 square meter, but the narrow space did not bind him with a wide range of interests.

At that time, I worked as a marketer in the writers' classical company, and went to study photography after work. In order to learn photography, he spent three months' salary to buy a SLR and began to take pictures with the camera every weekend.

Photography became his hobby. However, it was a trip that made him realize that hobbies can also be done well and bring income.

20 1 1 year, after Tong Haibao came back from hiking in Nepal, he compiled photos and posted them on the travel platform Mawei, with more than 500,000 hits and a manuscript fee of 3,000 yuan.

From then on, he fell in love with travel and photography, and spent all his time between work on these two things.

He posted his photos to his official WeChat account and Weibo, and slowly fans came to ask him if he could teach photography.

At this time, Tong Haibao found that there was a market demand for mobile phone photography training. So, he spent half a year sorting out the experience and skills of mobile phone photography and developed it into an online training course.

He calculated in his mind that if the first phase enrolls 100 people and the income is equal to that of the company, he will resign as the head of the company's market.

What he didn't expect was that the enrollment for two consecutive periods exceeded 200, and the income was more than twice the salary. In this way, he resigned from the company and became a mobile phone photography trainer.

Later, someone shared a mobile phone photography tutorial in Tik Tok, and 10 gained 4 million fans in a month and became a Tik Tok photography head account.

Then he further broadened the types of courses, successfully shaped his personal brand, and was invited by China Mobile, Bank of China and other big companies to do off-line course training. His annual income has also changed from 6.5438+0.5 million to 500,000.

If you want to turn your interest into a job, you need to consider three conditions:

1, with real interest.

In other words, after you have experienced the sweetness and boredom brought by interest, you still love it from the heart. Only true love can resist all the difficulties encountered on the road to transformation.

2. Through study and practice, you can do your hobbies well and be precise.

Hobbies can be transformed into products with market demand, which will eventually bring you income.

Story 5: New Media Entrepreneurship

Yang Qian was the head of a well-known sports website. In the tenth year of working in sports media, he found that the traditional media was going downhill under the impact of the media, and his position as a graphic writer in the company began to shake.

Yang Qian is in a professional dilemma. Just then, a friend found him. His friend once worked as a contracted author on a website for 12 years, but because the platform was about to stop, there was no feed channel, so he came to consult Yang Qian about what he could do next.

After some discussion, the two decided to keep up with the trend of the times and make an official sports WeChat account together. So, they opened an account that night.

The next day happened to be the last day of Yang Qian's feed platform update, so his partner told fans to pay attention to their new number.

In this way, in just two days, their official WeChat account has attracted tens of thousands of attention.

With the first fans, they continued to work hard. A partner with strong writing ability is responsible for the content. Knowing the industry trends, Yang Qian, who has connections, is responsible for docking resources and doing sales.

Yang Qian has worked in the sports industry for more than ten years. He is an excellent editor in the industry, and many customers recognize his professional level. Therefore, Yang Qian found 90% of the early resources of the official WeChat account.

They use channels as a stepping stone to impress customers with really good content.

In the end, such a strong alliance made their official WeChat account successfully win the first place in the sports industry within one year, and Yang Qian's income was three or four times higher than that at work.

Want to start a successful business should pay attention to the following four points:

1. To start a business, you should choose your own experienced and confident industry.

2. There must be a certain amount of capital flow and network resources.

3. Seize the enthusiasm of the market and seize the blue ocean market.

4. cooperation with others will make the road to entrepreneurship go further and better.

No matter which choice you make, I hope you are doing what you like in your favorite way and realizing your self-worth while experiencing happiness.