About the store promotion plan

In order to ensure that things or work can be carried out effectively, it is usually necessary to prepare a plan in advance, which is concrete, thorough and operational in terms of purpose, requirements, methods and progress. I brought you a store promotion plan, I hope you like it!

Article on store promotion plan 1

Activity theme:

Celebrate the Double Ninth Festival

Activity content:

First, the water reflects the sunset, and the elderly in Beijing travel three times a day.

Customers (over 55 years old) who spend more than 100 yuan on shopping that day can get a lottery card (only one for each person) with a small ticket and valid documents, fill in the relevant information on the lottery card and put it into the lottery box, that is, they will have the opportunity to win the grand prize of "three trips to Beijing water system a day" (visiting Yuxi, Millennium Monument and Pacific Underwater World), generating 65,438+every day. Accompanied customers can enjoy preferential fares. (Customers participating in the activities require good health and convenient movement)

Lottery time:10 _ _-10 _ _

Time to quit the group: 65438+ 10 _ _

Location: See the poster in the store for details.

Second, celebrate the Double Ninth Festival and the talent show for middle-aged and elderly people.

Anyone over 55 years old can submit his calligraphy, painting, photography and other works to our service desk with valid certificates. Excellent works will also be posted on the stairs in the store, and at the same time you can get unexpected surprises.

Collection time:10 _ _-10 _ _

Exhibition time: 10 _ _-10 _ _

Third, middle-aged folk yangko and ballroom dancing.

On the occasion of the Double Ninth Festival, our store has prepared wonderful yangko performances for customers, as well as rich social dances for middle-aged and elderly people. You can come to our shop to dance, exercise and make friends.

Activity time: 65438+ 10 _ _

Location: See the poster in the store for details.

Fourth, Shilibao Store in Autumn-Children's Leaf Exhibition

Huatang Shopping Mall will display children's works made of leaves in the store. Welcome everyone to attend.

Collection time: 65438+ 10 _ _

Pick-up location: information desk on the first floor.

Five, Shilibao Store Korean-made "China Baby" comics, dubbing collection.

Korean-made "China Baby" landed in Huatang Shopping Mall. From now on, all customers who buy any products of China Baby can participate in the dubbing activities of China Baby cartoons, and the winners will also receive prizes.

Registration time: 10 _ _-10 _ _

Registration place: the third floor of Wan Wen Store.

Activity time: 65438+ 10 _ _

Immutable Verb Health Consultation Activities for Middle-aged and Old People in the Double Ninth Festival in the Asian Games Village Store (10, 12-14)

At that time, blood pressure and weight will be measured for middle-aged and elderly friends free of charge, and related health care issues will be consulted and products will be introduced.

Activity time: 10: 00 am-17:00 pm

Location: Outside the main entrance of the store

About the store promotion plan Part 2

In view of this demand of Mid-Autumn Festival catering consumption market, it is necessary for restaurants to plan a promotion plan for Mid-Autumn Festival, so as to attract more people to eat in restaurants, boost the restaurant's business income and create a good holiday atmosphere for Mid-Autumn Festival celebrations.

I. Activity time

September _ _ —— September _ _

Second, the venue of the event

_ _ catering store

Third, the theme of the event

Autumn night full moon, Tianya * * * at this time.

IV. Purpose of the activity

1. Promote the corporate image and brand image, influence the consumption psychology of the main target consumer groups, and create a beautiful image among the target consumer groups.

2. Under the guidance of the activity concept, it will leave a good impression on consumers, enhance the confidence of consumers and employees, improve brand awareness and reputation, and affect consumers' brand loyalty.

3. Change consumers' cognition and form a benign understanding.

4. Cultivate potential consumers and deepen the target consumers' understanding of restaurants, hotels and restaurants.

Celebration is to let people know more about restaurants, hotels and restaurants, and accept and be willing to spend in restaurants, hotels and restaurants, while Mid-Autumn Festival is to let the public experience the characteristics and services of restaurants, hotels and restaurants, enjoy the same happiness and enjoy the same fun, and then directly increase profits.

Activity analysis of verb (abbreviation of verb)

1, catering consumers belong to the middle and high-end class, and they generally have a good cultural background or economic background, which is in line with the strong cultural atmosphere of restaurants, hotels and restaurants.

2, catering dishes are mainly Chinese food, there is no difference in taste, but at present saints will drool. It is also lacking in other businesses.

Activity form of intransitive verbs

1, buffet, ordering, new dishes, specialties, etc.

2. Discount consumption.

3. Give coupons, and all consumers who spend more than 100 yuan can get coupons.

4. Free meals. Consumers who spend all of 200 yuan can get a special dish for free.

Seven. Activity creativity

1, live guessing activity:

A lantern (red light) cage with riddles was hung at the event site. Set up a crossword table.

2, performing arts activities planning:

(1) Award-winning question and answer: Questions about the development history of hotels, restaurants.

(2) Song and Dance: Find a song and dance troupe to perform, and host 1-2 people.

(3) Intersperse some Mid-Autumn Festival hymns for the audience to participate: invite the audience to participate, and all the songs sung have the word "moon" or chant "autumn". At least two sentences, you don't need to sing the whole song, the song can't be repeated, and the best singer who sings the most will be rewarded (100 yuan or 50 yuan coupon).

(4) Pull beer merchants to do title sponsorship, reduce costs and promote profit increase.

Eight, publicity content

1, celebration activities;

2. Food Festival preferential information;

3. Mid-Autumn Festival party and other information.

Nine, attention

Novelty and completeness of publicity content.

Chapter 3 about store promotion plan

First, the purpose of the promotion:

○ Experiential marketing: promote the "_ _" high-end leather care brand, and let consumers know and feel the products through interaction with consumers;

○ Consumer Guide: Let more consumers know the knowledge and methods of nursing leather shoes and leather goods. ○ Increase product sales and drive store popularity and sales.

Second, the specific procedures of the activity:

1. The supplier sent 1-2 the promotion specialist to set up a stage next to the shelves in the store to promote sales, explain the knowledge of leather care to customers and demonstrate the methods of leather care on the spot;

2. Value-added services: leather home care (leather shoes, purses, etc. ) provide it to customers free of charge;

3. Whether customers buy at the event site or in the store, there are gifts (shoes-shining gloves or toothbrushes worth _ yuan).

Three. Activity time: 20 _ _ _ _ _ _ _ _-20 _ _ _ _ _ _ _ _ N _ _ _

Fourth, the checkout method:

Check the quantity of goods with the store first, and check it;

Every day before work, the sales revenue of the day will be settled in the store, and the sales revenue will be returned to the store.

Verb (abbreviation for verb) Supplier of this activity:

limited company

Chapter 4 on Shop Promotion Plan

Mobile phone retailers expand their promotion ideas and help you arm yourself into a "resourceful" promotion mind. The so-called promotion art of mobile phone stores is based on the contents of thirteen articles of Sun Tzu's Art of War, combined with the commercial war of modern mobile phone stores. Due to the limitation of space, this promotion art of war only talks about practical application, which is limited to the field of mobile phone retail.

Sun Tzu's Art of War 1. Five things about promotion: whether the operators, store managers and shop assistants have formed a unified understanding before the promotion of mobile phone stores, and whether the goal of this promotion is to attract passengers, increase sales or increase profits. At the same time, we should consider the timing, place (inside and outside the store) and the main person in charge of the promotion and formulate detailed rules. Such as special price, price reduction, discount, double price, repayment promotion, coupon promotion, bundled promotion, gift promotion and other promotional means. By combining the five things of promotion, we can plan a comprehensive promotion activity.

Sun Tzu's Art of War II, Seven Measures to Promote: In the same regional market, that is, seven criteria to judge the outcome. First, which store manager or operator knows the strategy better and can lead the clerk better; Second, which store manager or operator is more talented and has more prestige for the clerk; Third, which store can seize the opportunity and favorable position; Fourth, which side can implement the strategy in place; Fifth, which side's manpower and material resources are more in place; Sixth, which shop assistant has better sales skills training; Seventh, which side of the incentive and reward system is better?

Any mobile phone store that can win in the above seven aspects, promotion planning is a successful planning. For example, a mobile phone store will conduct a detailed investigation on the background of competitors before opening a promotion plan, then select the opening time, and train the clerk's service etiquette and sales skills before the official opening, so that the store will win.

Sun Tzu's Art of War 3, "It is not expensive to win for a long time." It is emphasized that the way to use troops is to make a quick decision, because fighting costs a lot of manpower and material resources, and the longer it takes, the greater the cost. Similarly, in the promotion of mobile phone stores, "promoting sales is not promoting." Many mobile phone stores promote sales for the sake of promotion, wasting financial and material resources.

It did not achieve the effect of increasing sales. For example, a mobile phone retail store in Inner Mongolia makes good use of reverse thinking, and I don't do it when others are promoting sales. Do the opposite. Save the promotion cost and achieve the purpose of promotion by sharing other people's passenger flow.

Sun Tzu's Art of War IV. "Those who make good use of soldiers will support the war by fighting." It means that people who are good at leading troops to fight will not be supplied by the country, but by the enemy. When making promotion plans, mobile phone shops should also be good at combining the promotion plans of competitors' mobile phones in order to make transcendental promotion. For example, a mobile phone shop learned that a competitor was going to hold a "lucky draw to promote the purchase of mobile phones and bicycles" on May Day. So I made a "lucky draw to buy a mobile phone and send a motorcycle."

Sun Tzu's Art of War 5, "Go all out to win the first battle." In the promotion of major holidays in mobile phone stores, the achievement of the first day's performance has a great encouraging effect on team morale. Therefore, as a mobile phone store manager or operator, you must go all out to do a good job in promotion on the first day. The core element of operation is to make full preparations, including publicity materials, atmosphere, personnel training, prize-winning competition process, comprehensive drills and so on.

Sun Tzu's Art of War 6, "He who can defend himself wins." It means that if the monarch can't interfere with his talented generals, he wins. When it is applied to promotion, it means reasonable authorization and effective implementation of large-scale festival promotion, which requires people with executive ability and organizational ability. Therefore, it is necessary to arrange an effective front and back assistant with full trust and authorization. After the sales promotion is completed, make a judgment without too much interference. To ensure the efficient completion of activities.

Sun Tzu's Art of War 7. "There is strategy in using soldiers and winning without fighting." Every promotion cannot be as simple as a discount or a gift. You must think twice before you act. Therefore, before the promotion, it is necessary to investigate and analyze the market situation, consumers and peers. What promotion are you thinking about? Why do you want to do it? How? Then go to the concrete implementation.

Sun Tzu's Art of War 8, "The law of concentrating superior forces." In the promotion and application of mobile phone stores, it is to publicize all the advantages of mobile phone stores in products and services to attract customers' attention.

At the same time, it is also suggested that on the day of promotion, personnel arrangements should be made to meet the large and medium-sized promotion activities with the best mental state and the most professional service.

Sun Tzu's Art of War 9. "The only way to win without promotion." A mobile phone shop is located in an important position in a mobile phone street on Taisheng Road in Chengdu. When several mobile phone stores around are trying their best to promote sales, one mobile phone store is really unique, focusing on strengthening the sales speech training of sales staff, especially the book "This is how mobile phones should be sold-learn from me", which requires everyone to learn by rote and watch 60 sitcoms of "This is how mobile phones should be sold" collectively. Train every clerk to be a "killer" in mobile phone sales, and kill whoever comes. Try to make a fuss about improving the turnover rate of shops. Get good results in the highly competitive mobile phone commercial street.

Sun Tzu's Art of War 10, "Create a victorious situation." The key to successful promotion is to create a hot-selling atmosphere and momentum. Eye-catching storefront image, neat outfield environment, colorful flags, banners, inflatable arches, ribbons and flags, novel and interesting promotional activities, prototype demonstration of fashion technology, salespeople in dressing the and abundant passenger flow constitute the outfield atmosphere, which can not only stimulate customers' desire to buy, but also attract passers-by's attention, expand the influence of activities and stimulate potential consumption. Posters, flags, handwritten POPs, manufacturers' promotional materials, balloons and ribbons in the store also play an important role in highlighting the theme of the event, setting off the atmosphere in the store and promoting commodity sales.

Sun Tzu's Art of War 1 1, "The odd and the right are combined, and the fickle wins." Mobile phone stores should combine "positive tricks" with "strange tricks" to grasp the degree and the chance of winning. The so-called positive measures are those that can really make customers get affordable purchases, such as after-sales service policies. The so-called quirks, which are flashy, are just gimmicks to attract customers into the store. Don't overuse it in this respect, such as "0 yuan purchases." This is obviously problematic, so, just like advertising, three points are really seven points empty, and so is doing promotional activities.

Sun Tzu's Art of War 12, "Virtual Reality, About War." In the promotion process, the publicity link is very important. On the surface, there is no gain in publicity, and only sales achievements can evaluate the promotion effect. The propaganda means of nihilism directly determines the real interests. Therefore, a successful promotion of mobile phone stores can not be separated from the choice and application of publicity opportunities and means.

Art of War 13, mobile phone stores promote the twelve-character policy, shape the image, recruit people, train and promote. Creating theme images inside and outside the store, such as National Day, should be based on the material of National Day, and May Day should be based on the image of Labor Day. On the staff, pay attention to training. In-store employees should mobilize and systematically train mobile phone sales skills. If necessary, temporary sponsors should be invited to participate in the application. There must be a main promoter and a key point in sales promotion.

Sun Tzu's Art of War 14, the price is cut throat, the same model is the same as the mobile phone, fire: go straight to 800 yuan for external publicity, and back arrow: the internal reduction is only 100 yuan. High-profile publicity, low-key price adjustment, attract customers' attention and crack down on competitors.

The Art of War 15, the value-for-money cut-throat battle, buy Tianyu _90 and get a 2G memory card with a value of 100 yuan, get a value of 160 yuan Bluetooth, get a value of 180 yuan advanced business battery, and get a pair of 68 yuan advanced headphones.

Sun Tzu's Art of War 16, package fight, price discount package gift, package 1: car charge+seat charge+direct charge; Package 2: original electricity+commercial electricity; Package 3: jewelry+cleaning set; Package 4: Phone bill+extended warranty.

Art of war 17, draw when you come, draw correctly, winning rate 120%. Gifts and gifts are waiting for you.

Art of War 18, 0 down payment, 0 interest rate, ultra-low handling fee, installment payment, just take your ID card and mobile phone home easily.

Sun Tzu's Art of War 19. Go to Malaysia together, buy a scratch card, and have the opportunity to travel abroad in Malaysia during the scratch card.

The art of war. Come to the store politely and try the machine reasonably. _ 1809 new machine debut, the only one in the city, the city limited to 68 sets of emergency sale.

Art of war 2 1, don't worry about it after sale, use your mobile phone to give you happiness, and give us trouble after sale. Lifelong free maintenance, long extended warranty service, free inspection, direct supply from parts manufacturers, free standby machine, 30-minute quick maintenance for minor problems, free number backup and free software upgrade.

Sun Tzu's Art of War 22. Refusing to buy old and new phones, a brand-new advanced concept mobile phone was born. Military architecture, aerospace technology, special materials for high-end aircraft.

Sun Tzu's Art of War 23. One person also buys a group, and one person also wholesales. The group purchase price is in urgent need.

Sun Tzu's Art of War 24, only you can! The past six days. Vigorously promote one-on-one super promotion for our VIP customers.

Sun Tzu's Art of War 25, payment trial, consumers pay 30% deposit with a copy of valid ID card, and the mobile phone is free for 7 days.

Sun Tzu's Art of War 26, new tricks for buying gifts: In addition to brand manufacturers distributing gifts, mobile phone stores can consider health care products to give gifts themselves, meaning to send health; Boutique tea set, meaning to send taste; Send a massager, which means send leisure. In short, under the premise of considering the cost, giving priority to expensive gifts.

Sun Tzu's Art of War 27. Discount becomes straight down: operation, for example, the purchase price of a certain mobile phone is 500 and the retail price is 750, which will give customers the impression that the product is also discounted, so it will be straight down to 600, or secretly down to 100. This will give customers a feeling that 650 yuan can buy (600+750) 1350 yuan products.

Sun Tzu's Art of War 28. Competition promotion is carried out through activities such as guessing prizes, soliciting and answering questions. The content can involve the knowledge of store culture and mobile phone functional products. For example, a mobile phone shop designed 2 1 answers for the knowledge of mobile phone terminology, and all the answers won the first prize, 18 won the second prize, and 16 won the third prize. In the process of answering questions, customers know what is a licensed mobile phone and what is a black mobile phone, and at the same time establish the brand awareness of mobile phones.

Chapter 5 on Shop Promotion Plan

Colorful gifts, great value discount

☆ Activity theme: colorful gifts, great value discount ☆ Activity location: _ _ chain store ☆ Activity time: _ _ (3 days) ☆ Activity props: posting notices, stacking products, placing prizes ☆ Activity personnel: shop assistant+beauty shopping guide ☆ Activity goal: _ ten thousand _ thousand ☆ Activity reward:

1. Sales staff who achieve personal sales targets will receive a cash reward of _ _ yuan. 2, the most outstanding sales performance of a salesperson reward _ _ _ yuan.

☆ Activity mode:

Value-added gifts, magic lottery, interactive games

☆ Preparation before activities (1):

1, store layout

The most intuitive publicity at the door of the store

Make gatepost roses or ribbons or balloons in advance to decorate the gate? Pull up the banner (yellow words on red background)

Use small POP notifications in open areas or product display cabinets? Does hanging a flag at the top of the store reflect the promotion of activities? Post a notice of the specific content of the activity on the product display cabinet 3 days in advance.

From the inside out, from top to bottom, the audience was filled with the words "colorful gifts, great value concessions" to achieve visual impact!

2. Distribute the product DM table.

During the activity, the store manager takes turns to issue DM forms at or near the entrance of the store. 3. Call and SMS to inform the invitation.

Notify members by phone or SMS invitation. ? Customers who have recently purchased products will not be notified.

Each clerk is responsible for sending 50 text messages or phone calls to his old customers and registering them. 4. Informed by the personnel department

Before the official event, please inform customers that our store will hold a "colorful gift, great value discount" when receiving customers to promote products, and pay attention to the publicity methods so as not to hurt consumers in the early stage of the event.

5, SMS platform group information.

Two days before the official event, each store will sort out the member information (member phone number, which must be valid) and send it to the platform!

6. Publish announcements and information in QQ group.

☆ Preparation before activities (2):

1, member bonus gift

Redeeming the gift of membership points is our bait to attract customers to the store. When customers come to the store to exchange gifts, we will achieve the purpose of sales through the atmosphere on the spot and the guidance of personnel.

In the process of exchanging bonus gifts for members, attention should be paid to on-site tracking to avoid the phenomenon that customers wait after the bonus gifts are delivered. 2, event gifts

Gifts must be eye-catching and exaggerated.

Two days before the event, the gifts will be sorted out to make the site look neat and convenient for on-site sales.

Lottery prizes and interactive game prizes. Ensure that the prizes are sufficient.

Pay attention to the phenomenon that customers ask for additional gifts or distribute gifts during the activity.

It is inevitable for customers to ask for extra gifts or distribute gifts, so it is necessary to strengthen communication and emphasis before the meeting to avoid over-giving China samples. The disadvantage of sending too many samples is great, which prolongs the time for customers to return to the store twice and is not good for future sales. Therefore, in the activity, we should try to avoid giving away too many products.

Send a small gift into the store.

The function of small gifts is to make the members who come to the store not go home empty-handed, and make customers feel that the purpose of our activities is not only to let them spend, but to really serve them, give them benefits, and give them the impression that we welcome them even if they don't spend.

☆ Preparation before activities (3):

Follow-up of hot-selling products (to ensure continuous delivery and sufficient supply)

The inventory of products should be tracked in real time to avoid shortage as much as possible. Once out of stock occurs, it will easily lead to poor activity results and affect performance. Of course, if individual products are out of stock, all participants should be informed in time, so that relevant personnel can transfer to products with similar effects when recommending products, and ensure that activities are not disturbed.

☆ Preparation before activities (4):

personnel placement

1. Avoid the phenomenon that some customers are not received after entering the store. What needs to be said is that the reason for not receiving customers is not that our sales staff are serving other customers, but that the sales staff are not active enough to receive customers.

2. Salesman's Station and Etiquette Reception: This activity has greatly changed the situation of people standing behind the counter in previous activities, avoiding people from being concentrated in the store. If possible, some customers stopped at the door to look inward, but no one came forward to receive the introduction of customers into the store. Try to arrange sales staff to stand at the door of the store in turn to welcome guests.

3. There are many customers. When the site is busy, we should pay attention to avoid panic: for example, we can't find gifts or even products. When customers have little leisure time, they should tidy up the scene in time, clean up the front desk, supplement the gift counter and the display of goods on the counter, and actively distribute leaflets at the door to find customers.

4, must be familiar with the product. It is irresponsible for an activity to avoid people's unfamiliarity with products, which may lead to people not finding products at the event site. Therefore, pre-meeting training is more important, and sales staff must be clear about the whole activity process.

5, must improve the professional level of sales. For this activity, we should not only look at the professional level of our sales staff, but more importantly, we should show our sales strength and confidence, the firmness of sales targets, and the understanding and mastery of customer psychology. For a simple example, try to push two bottles and two bottles when selling products, without worrying about the customer's tolerance.

Worried that strong promotion will scare away customers. Facts have proved that as long as the method is proper, the customer's tolerance is far above our imagination.

☆ Site activity plan:

1, value-added gifts: buy 100, get 25, get 200, get 60, get 300, get 100, get 400, get 150.

Note: The minimum sales target for three days is _ _ _ _ _ yuan (three shop assistants+two American tour guides, counting five people), and the personal target is _ _ _ _ _ _ yuan/day.

2, the magic lottery:

Specially prepared to give back to old customers, attract new customers and join membership activities. Customers can take part in the lucky draw when they buy 68 yuan! (Only once, the amount is not cumulative)