Posters of Mid-Autumn National Day Activities —— How to Design Mid-Autumn Posters

Material selection skills of National Day Mid-Autumn Festival poster design _ the combination of hand-drawn image, form and spirit and Mid-Autumn Festival elements

Use the brand image or mascot to blend into the Mid-Autumn Festival scene, so that people can recognize what you do at a glance.

Brand silhouette rule

Make a silhouette with brand characteristics or image modeling, and then combine with illustrations of Mid-Autumn Festival scenes, such as the following:

Describe the Mid-Autumn Festival with hand-painted style

Illustration, as a popular form of expression, is also loved by many designers. It is also a good choice to describe the Mid-Autumn Festival scene with different hand-painted styles, which will make the picture look more exquisite.

Try to make a dynamic poster

This year, dynamic posters have become a new poster fashion trend; This year's Mid-Autumn Festival poster can also try to make a dynamic poster; You can also try to do some small animation on the design of mobile phone splash screen ~

Can also take the emotional route, cause everyone echo each other.

In a blink of an eye, more than half of 2020 has passed, and the Mid-Autumn Festival is coming soon. That was not the case. The upcoming Mid-Autumn Festival design also arranged for designers to work overtime, just to take a few days off in advance for this festival. Every year, Mid-Autumn Festival designers will receive the design task of Mid-Autumn Festival posters. How to meet the boss's requirements of "being creative and different"? Bian Xiao carefully analyzed the Mid-Autumn Festival posters of different brands over the years, and summarized some skills. Come and have a look if you are not inspired ~

Combination of brand image with unity of form and spirit and Mid-Autumn Festival elements

Use the brand image or mascot to blend into the Mid-Autumn Festival scene, so that people can recognize what you do at a glance.

Brand silhouette rule

Make a silhouette with brand characteristics or image modeling, and then combine with illustrations of Mid-Autumn Festival scenes, such as the following:

Describe the Mid-Autumn Festival with hand-painted style

Illustration, as a popular form of expression, is also loved by many designers. It is also a good choice to describe the Mid-Autumn Festival scene with different hand-painted styles, which will make the picture look more exquisite.

Try to make a dynamic poster

This year, dynamic posters have become a new poster fashion trend; This year's Mid-Autumn Festival poster can also try to make a dynamic poster; You can also try to do some small animation on the design of mobile phone splash screen ~

Can also take the emotional route, cause everyone echo each other.

The above is what Bian Xiao sent to you today about the skills of selecting materials for the poster design of the Mid-Autumn Festival of National Day. I hope it helps you. In the process of design, we may have different forms, methods, skills and ideas, but as long as we find the design trajectory that suits us. Summarize some excellent works. Your design will also become more comfortable.

How to Design Posters for Mid-Autumn Festival The Mid-Autumn Festival is approaching, and the National Day is approaching. It has also entered the traditional golden sales season of "Golden September and Silver 10". In the face of the upcoming Mid-Autumn Festival promotion, the most important thing is to design an infectious poster that can catch people's eyes instantly, so that customers can directly contact the most important information and be deeply attracted.

The poster design of Mid-Autumn Festival needs to pay attention to the following five principles.

First, the principle of relevance To make the works consistent, we must first adopt the principle of relevance, also known as the grouping principle. Poster designers should first group people, things and words to improve the communication effect of information, and these choices are bound to be related to products. Secondly, putting all the parts together can produce a stronger impact force than a single loose structure. When several similar items are compared together, these items form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience.

Second, the principle of repetition.

The repetition of shapes, colors or some numerical values can make the work consistent. When a design element is used repeatedly in different parts of a plane, the audience's eyes will naturally follow them, and sometimes even if it is not put together, it will still be regarded as a whole visually. I will subconsciously draw a line between them in my mind.

The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns will produce very interesting visual and composition effects in the background, connecting the elements of the background and the foreground.

Repetition is also an effective strategy to persuade the audience to compare some products. For example, we may put a dozen shoes on the advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is used repeatedly in the poster, and then the audience will carefully observe the different styles of various shoes.

Another popular design technique is to arrange all the same things together, but one of them is different, so as to achieve unexpected results. For example, you can design 15 squares and arrange them into a square, where 14 is blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience.

Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. Repeating the main elements can create a sense of strength, and when you see one, you will think of another. Repetition of position, color, size or image can enhance recognition and make the audience notice all the information you want to convey.