How much did Harbin Ice and Snow World lose?

Harbin Ice and Snow World is the most eye-catching tourist attraction in Northeast China every winter, and it is also the most distinctive ice and snow theme amusement park in the region. Attracted a large number of domestic and foreign tourists, you will experience the most unparalleled cool entertainment mode. However, the epidemic during the Spring Festival in 2008 led to the closure of the world of ice and snow for more than a month and a half, so how much money has it lost now?

Snow-white, silent, empty and lonely. The snow in the north pressed the pause button, and the giant ice sculpture was exquisite in the sun, just like a fairyland. This is the world of ice and snow in Harbin this winter under the lens of photographer Liu Qian. This is an unprecedented moment in this scenic spot that attracts tourists every winter.

The 2nd1Harbin Ice and Snow World (photo by photographer Liu Qian)

Affected by the epidemic, 2 1 Harbin Ice and Snow World announced its closure on 27 October this year, which became the last day of its business this year. Although in previous years, the official will announce the closing time of Harbin Ice and Snow World, it has not been released so far this year.

With the temperature rising in Harbin, it is almost impossible to open a garden in the near future. This year, Harbin Ice and Snow World only lasted 36 days. Taking the average business days of the last five sessions as a reference, the business hours will be halved.

The "waist cutting" of the working day means double losses. Wang Haijun, the owner of a chain restaurant, rented a storefront with a business area of 65,438+000 square meters and invested more than 500,000 yuan. It was originally planned that the Spring Festival was the peak season for ice and snow tourism, and the increase in passenger flow would definitely bring good turnover, but before the Spring Festival, tourists began to decrease gradually. There is little hope of reopening now, and Wang Haijun didn't even earn back the capital he invested.

It took thousands of people 15 days to complete this scenic spot before Harbin Ice and Snow World officially opened its doors on February 23rd, 2008. In the ranking of popular scenic spots for Spring Festival tourism in Harbin, it once ranked first and became the most popular scenic spot for winter ice and snow tourism.

"The world of ice and snow earns four or five million a day, and Harbin is determined not to accept it." At the 13th press conference on the progress of joint prevention and control of epidemic situation in novel coronavirus, Heilongjiang Province, the relevant person in charge said.

At present, in order to support cultural tourism enterprises to cope with the epidemic, relevant departments have also introduced policies such as finance and taxation, finance, project support, stabilizing enterprises and reducing burdens.

Harbin Ice and Snow World without People

65438+1On October 29th, two days after Harbin Ice and Snow World announced its closure, photographer Liu Qian took a group of daytime photos of the world with drones. After Liu Qian uploaded the photos to the internet, the empty world of ice and snow made people see its other beauty and feel sorry.

"I feel particularly sorry to finish filming" World of Snow and Ice "." Photographer Liu Qian said. A carefully carved ice sculpture will never be seen by tourists again because of the epidemic.

Liu Qian, 28, lived in Harbin before he went to college. For children born and raised in the northeast of China, ice sculpture is not unusual, and so is Liu Qian. He has only been to Harbin Ice and Snow World twice, one of which was with friends from other places.

A few years ago, Liu Qian was fascinated by photography, focusing on shooting city scenery, portraits and fireworks in the streets and lanes. Whenever he has the opportunity to go to a city, he will take the time to show the beauty of the city with the lens, and many of his works can always give people a bright feeling. After visiting many places, Liu Qian felt the beauty of his hometown Harbin more and more. Every time he goes home, he will bring the unique scenery of his hometown that he wants others to see.

On the 29th of the twelfth lunar month this year, Liu Qian returned to Harbin from Shanghai where he worked. Before going home, he planned to take a group of photos of Harbin Ice and Snow World, and specially saw the introduction of this highlight by official website and Harbin Ice and Snow World.

Liu Qian has never filmed Harbin Ice and Snow World before. The first time was in the evening of 65438+1October 27th, and the last time was D ..

Two days later, Liu Qian went to Harbin Ice and Snow World by himself, took two hours of photos with a drone, consumed four batteries, and took more than 30 photos of/kloc-0, leaving a special photo of Harbin Ice and Snow World in a special period.

Every year, there is a lot of investment, and it is the peak season of ice and snow tourism, but it is closed. Liu Wei said. Under the lens of Liu Qian, the ice sculptures in Harbin Ice and Snow World Scenic Area have lost their colorful colors at night, and the 40-meter-high ice sculptures such as Snow Crown and Maze Castle have all recovered their original colors. The ice sculpture in the photo shows a faint blue color, like a fairy tale world without people.

The 2nd1Harbin Ice and Snow World (photo by photographer Liu Qian)

At present, Harbin Ice and Snow World has not announced the official closure of the park, but the epidemic is not over yet, and the temperature in Harbin is gradually rising. It is generally believed that there is little hope that Harbin Ice and Snow World will continue to operate in the near future, and the park may be closed directly.

After only 36 days of operation, the owner of the restaurant didn't make any money back.

During the Spring Festival this year, Wang Haijun, the owner of the restaurant chain in Harbin Ice and Snow World, thought that sales could reach the highest point. What he didn't expect was that since years ago, the number of tourists entering the store for dinner has gradually decreased. Until 65438+1October 27th, Harbin Ice and Snow World was closed and never opened again.

The 2nd1Harbin Ice and Snow World (photo by photographer Liu Qian)

During the Spring Festival, most tourists come to the world of ice and snow, but this year, due to the epidemic, business will be bad before the Spring Festival. Wang Haijun said. Before the closure of Harbin Ice and Snow World, the turnover has begun to decline compared with the same period last year.

65438+ On February 23rd last year, the 2nd1World of Ice and Snow officially opened to welcome guests after nearly ten thousand people and five days of construction. As of June 27 this year, it was closed for 36 days due to the epidemic. Judging from the business days of the last five sessions of Harbin Ice and Snow World, it is the shortest session. The 20th Harbin Ice and Snow World opened for 57 days, and the previous sessions opened for more than 70 days. The longest one has been open for 83 days and closed on March, 2008 10.

When the catering chain in Wang Haijun entered the 2 1 Harbin Ice and Snow World, it was estimated that the business hours from opening to closing would be about 70 to 75 days, but the actual situation was that the business hours were at least reduced by half.

More than 500,000 yuan was invested, including decoration and rent. Wang Haijun said. His shop has only been open for more than a month, and he hasn't even made any money back. His restaurant has a business area of 100 square meters in Harbin Ice and Snow World, with nearly 10 employees. After the outbreak, all employees were assigned to work in other chain stores.

According to the official WeChat of Harbin Ice and Snow World, all catering services in the scenic spot are imported from high-quality brands, and there are more than 50 chain stores in China, including Oriental Jiaozi Wang, Taste Xi An 'an, Spicy Yangyang, etc. In addition, there are regional specialties such as Madill Popsicle, Sugar-Coated Berry, frozen berries, and iced hot pot and ice bar in the northeast.

Heilongjiang will introduce support policies.

The world of ice and snow ranks first among the popular tourist attractions in the Spring Festival and has become the first choice for many tourists. On February 10, at the 13th press conference on the progress of epidemic prevention and control in novel coronavirus, Heilongjiang Province, the relevant person in charge said,' With the development and changes of the epidemic, Harbin has closed cultural and entertainment venues and scenic spots one after another, and the world of ice and snow has earned four or five million yuan a day, and Harbin has resolutely closed down.'

On February 23rd, 2000, on the first day of opening, 65438+, 2 1 Harbin Ice and Snow World, the number of people entering the park reached 7000, and the ticket income was 1785000. The number of people entering the park and ticket income are the highest in recent 10 years.

According to the data released by Harbin Ice and Snow World, the last five sessions received more than one million tourists each year, and the operating income was about 300 million yuan.

On February 23, in order to support cultural tourism enterprises in Heilongjiang Province to cope with the epidemic, the Heilongjiang Provincial Department of Culture and Tourism