How to write the design specification of pop poster? Pop poster design concept

Matters needing attention in popular poster design

Designing a complete hand-painted POP poster mainly includes main title, subtitle, text, illustrations, decorative patterns and other elements. The design of hand-painted POP posters needs composition, highlighting the key points of the posters, and decorating and beautifying them with appropriate small illustrations. The following are your recommended design considerations for pop posters.

1. Title text of hand-painted POP poster design

Title text is an important visual communication. If the headline text can't attract customers, customers will never read the explanatory text again, so the content of the headline should be explosive, or there must be an outline. Different from descriptive text, the title text does not need to be arranged too neatly, and it can be wavy, V-shaped, curved, inclined left and right, etc. , but the distance between them should not be too far. After the grid lines are drawn, write according to the basic strokes. Title text can be written in bright colors, or it can be changed like explanatory text.

There are many ways to modify the title text, such as adding shadows, adding boxes, adding cores, overlapping and so on. You can choose one or two, and don't make it too complicated. A clean picture will make people feel more comfortable.

2. The text of the hand-painted POP poster design.

① Description text of hand-painted POP poster design. When writing descriptive words, you can change the strokes of points into circles or add circular reflections; You can also exaggerate closed parts, such as "mouth", "sun" and "eye"; Or you can dip down. But when writing, the colors should be clear and the strokes should be clear. Don't change the color word by word. Change the color of one line of text at most. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading.

②POP writing must have the following three basic points: striking, concise and easy to understand. First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Second, simplicity. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods. The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.

3. Hand-painted popular poster design illustrations

The illustration of hand-painted POP poster design needs attention: in general, the illustration in the poster layout should not exceed one third, and the illustration is a foil, so don't pretend to be the owner; Try to combine pictures and texts, not pictures and texts; Because there are not as many colors as crayons, some colors will be distorted if you draw them by hand. So it is suitable for drawing simple illustrations; If you are not sure about hand-painting, you can use other paper materials to cut and paste, and it is safer to cut it to the right size before pasting it.

4, hand-painted POP poster design also needs to pay attention to the use of markers.

After conceiving the POP poster, you need to use the marker skillfully. This is also the basic requirement for a beginner hand-painted POP poster designer. Markers are different from pens written by the public. First of all, you must master the writing strokes and scribble evenly before you can write various POP fonts. In one go, it is important to use broken pens as little as possible, because the messy fonts caused by uncomfortable strokes are the taboo of hand-painted POP. Font depends on strokes, and the main body of the whole hand-painted POP mostly lies in the expression of font, so the main body of hand-painted POP can only be reflected when the font is written. After mastering the marker, it is easy to draw small illustrations with POP. Some hand-painted POPs are not only for writing and drawing, but also for selecting paper and cutting and pasting. In short, the picture should not be chaotic, it should be as exquisite as computer printing, it should have a hand-painted feeling, and the layout effect should be concise and clear. Also, try not to use more than four colors in the whole POP font, otherwise it will be dazzling.

; Introduction to Pop Art Design About Pop What is a Pop Poster? POP poster-the abbreviation of English pointofpurchase, which is willing to be English "advertisement that can promote the sales of shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. It can be called "the most intimate communicator." The definition of POP(PointOfPurchase) originally refers to a store-top promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in the store, such as tags, posters, small stickers, big signs, physical models, flags and so on. These are all within the scope of POP. POP's Chinese name is also called "store top display". The Rise of POP Hand-painted Posters In recent years, due to the introduction of the marketing concept of storefront display in Japan, shopkeepers began to pay attention to the packaging of the facade, and a large number of posters with paper drawings to inform consumers appeared on the storefront, perhaps printed or hand-painted, forming a wave of fashion trends. Among them, the most striking thing is the rise of hand-painted POP. In the early days, it was very simple, and the word POP, which only cared about informing the news, has recently evolved into a wave of hand-painted pop culture. A large number of patterns and materials are vividly presented on poster paper, with rich colors and eye-catching. Hand-painted pop is an art in recent years. In addition to commercial applications, poster drawing is also carried out on campus in line with the trend. As we all know, all club activities, study and publicity, and inter-school activities are harmful. Draw color posters with the simplest tools. Hand-painted posters have also changed from the initial "big-character poster" period to illustrated "graphic billboards". POP hand-painted posters often use tools to draw beautiful POP posters. You can mix and match with the following tools, and you don't have to use a specific tool. The above is the basic tool for completing a POP hand-painted poster, which can be bought in art stores or bookstores: 1. Colored pen: two kinds of pens: corner head and round head. 2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil. Third, powder and crayons. Fourth, pastel pen. 5. Colored pencils and sketch pencils. Six, watercolor, poster color, round or flat marker. Seven, brush, ink, color Dan. Eight, pen knife, art knife, round knife, styling scissors, scissors. Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue. Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler. Xi。 Compass. Twelve, needle pen. Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen. 14. Handbags and paper reels. Hand-painted POP newspapers need to draw a beautiful POP poster. The commonly used paper materials are as follows. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use special paper materials, you can also go to the art club to buy them. First, written papers. Second, posters. Third, die papermaking. Fourth, pastel paper. Fifth, good paper. 6.kraft paper. Seven, tile edge plate. Eight, gather dragons. Nine, pearl board. Ten, colored paper. Eleven, cotton paper. Twelve, rice paper. Thirteen, crepe paper. Fourteen, plastic board. Composition factors of hand-painted POP posters The composition factors of hand-painted POP posters can be roughly divided into the following categories: 1. Illustration (1) Thematic style (2) Decorative style (3) Whole topic style (2) Copywriting style (1) Title (2) Key tips (3) How to write the hand-drawn POP word (1) on the content, practice word segmentation and "bone drawing". Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen. Fourth, creative font practice. 5. Grid space allocation. Sixth, font decoration. Seven, reading. Eight, the first font → big poster → graphic poster → three-dimensional poster → the use of three-dimensional physical computers and artists In addition to hand-painted POP posters, it is also common to synthesize computer draft posters output by color inkjet printers in cg animation recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many different computer words. Marketing of Hand-painted POP Posters Just because a POP poster is well written does not mean that it is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effect of the poster will be wasted. Hand-painted POP posters are not only beautifully written, but also need careful shooting, because it takes a lot of effort to make them. The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. The application of pop POP is mainly used in supermarkets and various retail terminal stores. POP is the abbreviation of English pointofpurchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, it has been widely used. The following is the design concept. The pop poster you recommended. The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. The application of POP POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements, which is very flexible and timely. Therefore, the general simple hand-painted POP is incompetent and must be modularized for mass production. At present, there is a trend of brand chain operation in small and medium-sized retail stores, and many of them operate synchronously with brand operators and manufacturers in product organization structure, promotion plan and store style. However, in the use of POP, many still advocate different copywriting and provide different discount information. Some stores even use yellow paper to write posters such as "good news" ... This obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point.