Packaging design elements _ packaging design elements PPT

Packaging design refers to the container structure modeling, packaging beautification and decoration design of packaged goods by selecting suitable packaging materials and using ingenious technical means. From this we can see the three elements of packaging design. Well-known design organizations such as Gongsun Ce brand planning company apply these three components appropriately! Appearance factor is the appearance of the product packaging surface, including the size, size and shape of the display surface. We see three forms in our daily life, namely, natural form, artificial form and accidental form. However, when we study the form composition of products, we must find a form suitable for any nature, that is, to extract the same regular things as * * * *, which is the so-called abstract form.

As we know, morphological composition is morpheme, or morpheme, which is a variety of ever-changing forms formed through certain methods and laws. Morphology is composed of points, lines, surfaces and bodies. Packaging forms mainly include: cylinder, cuboid, cone, various forms and combinations of related forms. The novelty of packaging forms formed by different cutting plays a very important role in the visual guidance of consumers, and the unique visual form can leave a deep impression on consumers. Packaging designers must be familiar with the characteristics and forms of form elements themselves, and use them as materials to express formal beauty.

When we consider the form elements of packaging design, we must also understand them from the perspective of the law of formal beauty. According to the principle of formal beauty in packaging design and the characteristics of products' own functions, various factors are organically and naturally combined to obtain a perfect and unified design image.

The principle of formal beauty of packaging form elements is mainly considered from the following eight aspects:

Law of symmetry and balance

Law of stability and lightness

Law of contrast and harmony

Repetition and echo law

Rhythm and prosody law

Law of analogy and association

Law of proportionality

The composition of uniform change law is a complete picture in which trademarks, graphics, characters and their combinations are arranged on the display surface of commodity packaging. The combination of these four aspects constitutes the overall effect of packaging and decoration. The use of trademarks, graphics, words and colors, the constituent elements of commodity design, is correct, appropriate and beautiful, which can be called excellent design works.