Ten-year Essay on the Promotion of Jewelry Culture

The construction of jewelry culture in China is promoted with the awakening of brand awareness. As the main force in China's jewelry economic structure, jewelry manufacturing and large jewelry retail malls are pioneers in leading the jewelry cultural revolution, especially jewelry manufacturing enterprises, which are or have been on the road of cultural industry with several competitive pressures such as production, design, series packaging and marketing.

1. "Chinese Jade Culture Promotion Exhibition, Caibai Collection and Shi Bingmou Jade Art Exhibition" opened the window for the promotion of Chinese jade culture.

Chinese jade culture has a long history. After thousands of years of baptism, jade culture has become an important part of China culture. In order to promote Chinese jade culture, the "Chinese Jade Culture Promotion Exhibition, Caibai Collection and Shi Bingmou Jade Art Exhibition" sponsored by China Jewelry Industry Association, National Jewelry Quality Supervision and Inspection Center and Beijing Caishikou Department Store Co., Ltd. was held in Beijing China Millennium Monument World Art Museum as scheduled from June 4 to 8, 2009.

This activity was highly valued and strongly supported by the Ministry of Culture of People's Republic of China (PRC) and the Beijing Municipal Government. 165438+20091on the morning of 4th October, Cai Wu, Minister of Culture of People's Republic of China (PRC), Sun Wensheng, President of China Jewelry Industry Association, Cai Chuchao, Vice Mayor of Beijing, JP, Deputy Director of Education, Culture and Sports Committee of China People's Political Consultative Conference, Chairman and CEO of Phoenix Satellite TV, national first-class actor and famous young singer of the Song and Dance Troupe of the General Political Department of China People's Liberation Army, Sun, Deputy Director of Jewelry and Jade Jewelry Management Center of Ministry of Land and Resources, Bi Lijun, Vice President and Secretary General of China Jewelry and Jade Jewelry Industry Association, Zhao Zhiliang, Deputy Director of Jewelry and Jade Jewelry Management Center of Ministry of Land and Resources, Director of National Jewelry and Jade Quality Supervision and Inspection Center and Chairman of Beijing Caishikou Department Store Co., Ltd. and other leaders, guests, representatives of organizers and industry colleagues attended the opening ceremony presided over by Ms. Yang Lan, a famous program host.

Figure 7-2- 1 President Sun Wensheng and other leaders cut the ribbon for the opening ceremony of "China Jade Culture Promotion Exhibition, Caibai Collection and Shi Bingmou Jade Art Exhibition"

Sun Wensheng, President of China Jewelry and Jade Jewelry Industry Association, and Cai Chuchao, Vice Mayor of Beijing, spoke at the opening ceremony of the cultural initiative to promote jade culture to the society, affirming and encouraging the courage and courage of the organizers and enterprises. Bi Lijun, deputy director of the Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources and director of the National Jewelry and Jade Quality Supervision and Inspection Center, pointed out in his speech that China's jade culture is profound. The "China Jade Culture Promotion Exhibition, Caibai Collection and Shi Bingmou Jade Art Exhibition" jointly sponsored by China Jewelry and Jade Jewelry Industry Association, National Jewelry and Jade Quality Supervision and Inspection Center and Beijing Caishikou Department Store Co., Ltd. is one of the series of activities of China Jade Culture Promotion Exhibition, and other Chinese jade culture promotion exhibitions will be launched one after another and fully promoted.

More than 50 radio, television, newspapers, magazines and websites including Xinhua News Agency, CCTV, Phoenix Satellite TV, Beijing TV, Beijing Daily, Beijing Morning Post, Xinhua Airlines and Sina.com attended and reported the opening ceremony.

More than 200 jade paintings of Master Shi Bingmou exhibited in "China Jade Culture Promotion Exhibition, Caibai Collection and Shi Bingmou Jade Art Exhibition" are mostly made of jade, red sandalwood, oil painting and other materials, with great contrast in texture, which is not completely equivalent to jade carving works in the traditional sense. The creators have adopted a brand-new form to express contemporary jade culture: the works combine eastern and western cultures and arts, and express China's traditional cultural thoughts, historical allusions, jade carving skills and western paintings. During the exhibition, the organizer also provided many opportunities for the audience to exchange and interact with China jade culture. Cai Guoqing, a national first-class actor and famous young singer of the Song and Dance Troupe of the General Political Department of China People's Liberation Army, shared his experience in appreciating and collecting jade with the audience in the exhibition hall. Ceng Hui, director of the Art Department of the National Centre for the Performing Arts and expert consultant of the Gift Department of the 2008 Beijing Olympic Games, came to the exhibition hall and gave a lecture entitled "Characteristics of Contemporary Innovative Art". Professor Zhang Guangwen, a researcher in the Antiquities Department of the Palace Museum, gave a lecture on Chinese jade culture and discussed the origin and development of Chinese jade culture with the audience present.

The five-day jade art exhibition, with colorful activities and carefully arranged exhibits, not only promoted the jade culture in China, but also reflected the development and changes of Chinese jewelry industry from different aspects.

2. China Jewelry Design Grand Prix 12 years later: improve the product design level.

2. 1 The 1st China Jewelry Design (Chaohongji Cup) Grand Prix

Since 1998, China Jewelry Design Competition has become the most influential jewelry design competition at home and abroad. The first China Jewelry Design (Chaohongji Cup) Grand Prix was hosted by China Jewelry and Jade Jewelry Industry Association (formerly China Gemstone Association), China Arts and Crafts Society and Chaohongji Co., Ltd., assisted by Jewelry College of China Geo University, Central Academy of Arts and Crafts, Beijing Arts and Crafts School and Shenzhen Higher Vocational and Technical College, and hosted by China Gem Magazine. The game started in the second half of 1998. The contest was divided into four categories: diamond jewelry, gold jewelry, pearl jewelry and colored gems jewelry, and more than 200 entries were collected from/kloc-0. On July 1999 and July 12, the judges followed the principle of "high artistry, certain adaptability, strong trend-setting and outstanding design breakthrough" and awarded the first, second and third prizes and the best production prize in each group. The contest was held in Huanyuting, Dongan Market, Beijing on September 8th. 1998. The award ceremony of the first China Jewelry Design (Chaohongji Cup) Grand Prix was reported by CCTV, Beijing TV, Hong Kong Phoenix TV Chinese Channel and major newspapers, which attracted wide attention from people inside and outside the industry and the society.

2009 China Jewelry and Jade Jewelry Guide

China Jewelry Design Grand Prix officially opened the attention of jewelry industry and art design field to the original design of Chinese jewelry, and put forward the concept of "China original design" for the first time in China and even the world, and integrated design and production into the concept of jewelry design. Since then, the biennial China Jewelry Design Grand Prix has begun, which has a far-reaching impact on tapping Chinese jewelry design talents, promoting the personalization of Chinese jewelry, promoting China's traditional cultural heritage and handcrafting technology, and connecting with international avant-garde jewelry design concepts.

2.2 The 2nd to 5th China Jewelry Design Grand Prix

200 1 The 2nd China Jewelry Design (Chaohongji Cup) Grand Prix put forward the fashion integration of jewelry and clothing for the first time in Chinese mainland, and interpreted jewelry culture with the help of mature brand clothing and noble supermodel temperament. Jewelry with different styles, gorgeous evening dresses of top models and internationally renowned clothing brands, and first-class stage acoustics show the agility and passion of jewelry with unique design, create the fashion effect of many people, and convey the trend of jewelry design: return, contrast, environmental protection and technology.

In 2003, the 3rd China Jewelry Design (Tongling Cuizuan Cup) Grand Prix, with the collision and integration of China traditional jewelry culture and international avant-garde jewelry design concept, showed the high grade, high grade and high level of China's original jewelry design, which made Chinese jewelry design closer to the modern fashion trend, guided the public's aesthetic taste and popularized the modern jewelry concept with China characteristics.

In 2005, the 4th China Jewelry Design (Chaohongji Cup) Grand Prix broke the restriction of materials on designers' design and further inspired designers' creative inspiration. The organizing committee specially invited famous designers from Korea, Japan, China, Hongkong, China, Taiwan Province Province of China and China to form a jury. The award ceremony conveys the voice of "brand, design and fashion" to the inside and outside of the industry, which is a self-confidence display of the Chinese jewelry industry that is constantly surpassing itself. The competition has been upgraded in an all-round way, with unprecedented social impact.

In 2006, the "Purple Gas Coming from the East" Oriental Jewelry Exhibition shocked Switzerland, and showed the outstanding works of the first to fourth competitions to the international jewelry industry, highlighting the design elements of excellent oriental jewelry. The mysterious and ancient China cultural elements and unique original design shocked the whole Basel World Exhibition, showed the world the development potential of a brand-new and rising Chinese jewelry industry, and gave the world a brand-new understanding of China's jewelry manufacturing industry. Jewelry industry is moving from "Made in China" to "Created in China".

In 2006, the theme of the 5th China Jewelry Design "Zhou Dasheng Cup" was "Charming East, Charming China". At the same time, the professional photography contest was launched for the first time in the industry, which attracted the extensive participation of jewelry enterprises, independent photography studios, photographers of news organizations, teachers and students of photography major in art colleges and photographers. Photographic works well reflect the relationship between jewelry and the wearer, which not only highlights jewelry as the protagonist, but also realizes the perfect harmony and unity with people, environment and scenery.

2.3 "China Fashion 2009" The 6th China Jewelry Design "Zhao Yibei" Grand Prix: Fashion China Walking on the Red Carpet

On February 9th, 2009, at 65438, the 6th China Jewelry Design "Zhao Yibei" Grand Prix and the 2nd China Jewelry Photography Grand Prix named "Petrochemical Fashion 2009" were officially launched.

Figure 7-2-2 Preliminary Evaluation Judges of the 6th China Jewelry Design "Zhao Yibei" Grand Prix

The pre-planning of this design competition closely follows the modern fashion trend, and closely combines jewelry with clothing and wearing occasions, changing the traditional classification method of previous design competitions. This is not only the difference of grouping, but also the result of considering the characteristics of modern jewelry design and many surrounding elements by the organizing Committee of the design competition.

This year's design competition received more than 600 entries/kloc-0 at home and abroad, including more than 700 entries by students from domestic jewelry colleges, accounting for about 44% of the entries; A total of 55 domestic jewelry enterprises participated in this competition, with more than 400 entries, accounting for about 25% of the total entries.

From the group is divided into: dinner wear, sportswear, party wear, workplace wear, casual wear. Combining gems with the wearer's temperament, clothing and wearing occasions opens up another way of thinking for designers' creativity and makes the design works of the design competition present another style. Combining jewelry with many fashion elements is an innovation and breakthrough in this design competition. Today's international design competitions often give designers a design theme, an inspiration direction and an artistic conception that leads the way of thinking. This China Jewelry Design Competition combines jewelry with wearing occasions, which is a pioneering work for designers to skillfully set artistic conception.

3. The First National Jewelry Making Skills Competition: "Seiko industry leads China"

In 2008, the first national jewelry making skill competition, namely the first national jewelry industry competition, was successfully held. The competition is divided into individual group and team group. Jewelry enterprises actively participated in this competition. According to the statistics of the organizing committee of the contest, there are thousands of contestants from nearly 100 enterprises in Shenzhen, Panyu, Qingdao, Yiwu, Beijing, Shenyang, Shanghai, Shaanxi and Sichuan, and R&D teams from hundreds of brand enterprises have signed up for the contest.

After strict selection in the preliminary and semi-finals, the 60 finalists were divided into three groups: carving wax, Ban Qi and Mosaic. The final was held in Shenzhen University on1010 in 2008. 165438+102, a jury composed of national judges reviewed the works of the contestants, and 24 contestants, including Liang Fulin of Shenzhen Yuan Mei Industrial Co., Ltd., won the first, second and third prizes in the individual group competition. Shenzhen Baoyi Jewelry Co., Ltd. won the group jewelry making craft award, and Shenzhen Xingguangda Jewelry Industry Co., Ltd. won the best craft innovation award and other awards respectively. The first National Jewelry Manufacturing Skills Competition is a national second-class competition, and it is also the first time that the "National Vocational Skills Competition Series" organized by the Ministry of Labor and Social Security has been included in the jewelry manufacturing vocational skills competition. Ministry of Human Resources and Social Security gave policy support to this competition. Ministry of Human Resources and Social Security will award the first prize winner of individual group the title of "National Technical Expert", issue corresponding certificates and medals, and upgrade the professional qualification of technicians. Those who have obtained the qualification of technician will be promoted to senior technician. The top two workers who won the second prize and the third prize in the individual group were promoted to senior professional qualifications, and the professional qualifications of promoted technicians with senior professional qualifications; Each type of work won the third prize and the last three were promoted to the vocational qualification of intermediate workers. These policies have greatly inspired the enthusiasm of all walks of life in the industry.

2009 China Jewelry and Jade Jewelry Guide

The success of the first National Jewelry Making Skills Competition will attract the attention of the whole industry to the jewelry processing technology and the training and selection of high-level skilled personnel. I believe that through our joint efforts, our jewelry manufacturing industry will surely usher in a better tomorrow.

4. Original design of natural colored stones Step 1: The first China "Famous Stone Cup" natural colored stone jewelry design fashion competition.

The first "Famous Stone Cup" Fashion Competition of China Natural Colored Stone Jewelry Design was sponsored by China Jewelry and Jade Jewelry Industry Association, Jewelry and Jade Jewelry Management Center of Ministry of Land and Resources, and undertaken by China Gem Magazine. The first "Famous Stone Cup" fashion competition of China natural colored stone jewelry design named by Guangzhou Jimeizhu Gem Jewelry Co., Ltd. was announced on June 22, 2007. Five works stood out and won five best awards. Subsequently, all the finalists were publicized on the Sina.com for two weeks, and one of them won the most popular netizen award after voting.

A total of 5 12 works were received in this contest. After the initial draft of 438+06 on August 65, 2007, a total of 39 works were shortlisted for the final seven awards. The judges think that the shortlisted physical works reflect the characteristics of diverse materials and strong decoration of natural colored stone ornaments, which is remarkable. The two-week online selection attracted the attention of many Sina netizens.

5. The famous teacher model performed stunning Zhuji.

On April 19, 2008, during the 6th China (International) Pearl Festival, the awarding ceremony of the 4th China Freshwater Pearl Jewelry Design Competition and the establishment ceremony of the Pearl Art Design Alliance of China universities were held, and the Zhuji Declaration was published, which added new contents to this event and opened up a new mode of school-enterprise cooperation in the jewelry industry.

This activity is supported by China Jewelry and Jade Jewelry Industry Association and Jewelry and Jade Jewelry Management Center of Ministry of Land and Resources, hosted by Zhuji Municipal People's Government of Zhejiang Province, and undertaken by China Gem Magazine, Pearl Branch of China Jewelry Industry Association, Zhejiang Pearl Industry Association and Shanxiahu Town People's Government of Zhuji City.

China Pearl Jewelry Design Competition has been successfully held for four times. Zhuji Municipal Party Committee and Municipal Government attaches great importance to the contest. People are delighted to see that Zhuji pearl jewelry has begun to change from imitation to innovative design, and the level of jewelry design and manufacturing has been continuously improved. A group of outstanding jewelry designers stand out. They organically combined the international fashion elements of pearl jewelry with the national culture of China, and created many excellent works. The competition itself has also increased the attention of the jewelry manufacturing industry to freshwater pearls, and more effectively narrowed the distance between freshwater pearl jewelry and consumers.

6. Share brand resources, and create a reputation cultural product.

Starting from 20 10, the National Jewelry and Jade Quality Supervision and Inspection Center will join hands with many industry organizations and well-known brands to jointly promote the social communication of jewelry culture, and approach consumers from different angles and shorten the communication distance with the society with the help of various communication tools such as internet, television, magazines, newspapers and radio stations. There is a popular saying in society: "Gold cups and silver cups are not as good as the reputation of ordinary people." Real honor comes from the loyal trust of consumers. Therefore, brochures, CDs, certificate packaging cards and other promotional materials suitable for different marketing types of enterprises developed around jewelry culture will be presented to social consumers. At the same time, make full use of our own media and amateur media to promote jewelry culture with stars and activities, promote the construction of national jewelry brands, and integrate industry resources to make the promotion and publicity of China's jewelry industry enter a new historical period.

2009 China Jewelry and Jade Jewelry Guide

The National Jewelry and Jade Quality Supervision and Inspection Center will upgrade and extend the existing publicity platform, give full play to the advantages of media inside and outside the industry, integrate social media resources, and comprehensively promote the jewelry culture of industry brands.

2009 China Jewelry and Jade Jewelry Guide

If the scale formation of China's jewelry industry has gone through 20 years, it should take 10 years to build a jewelry culture in an all-round way. Since the launch of 1998, the jewelry design competition has focused on creativity, cultural connotation and brand image, which has become a booster for the brand development of jewelry enterprises. They work through the design, development and marketing of jewelry products. Fully aware of the core role of culture in jewelry products, but culture, after all, is an intangible thing in our lives, but it permeates us like air, even the most easily overlooked but indispensable spiritual oxygen, especially the multi-ethnic gathering and dispersion of the Chinese nation for thousands of years, which has itself achieved a gem culture that runs through Confucianism, Buddhism and Taoism. These have always been the treasures that the western world dreamed of but never really got. The diamond culture spreading from west to east makes us believe in the western business wise men who have been playing with the culture for a hundred years, because it has only a few hundred years of cultural history, but we can understand and use it thoroughly. And our culture, which has been crisscrossed for thousands of years, is heavy and can't be carried by one hand. One person's shoulders, even the shoulders of a generation, may not be able to bear it.

However, responsibility is inevitable. Jewelry is the carrier of culture. Without culture, there is no meaning of existence. If we blindly follow western culture for commercial reproduction, this generation of jewelry industry cannot be called "China" jewelry industry. Let's take the cultural construction of jewelry industry as a glorious responsibility. We are in this industry, extend our warm hands and dedicate our correct shoulders, and we will shoulder the hope of the next generation of jewelers.