What aspects does VI design generally include?

VI design generally includes: the basic elements of VI design.

Through the basic element management of VI system, we can standardize the basic design elements of various brands for customers. VI basic element design includes: enterprise logo, enterprise standard color, auxiliary color, enterprise standard word production specification, etc.

System design: the most external, direct and infectious design of visual identification system. This design is the basic element to effectively develop the corporate logo, and it has a strong policy and management system, forming the inherent visual image of the enterprise.

System functions:

Visual identification system embodies the most spreading and infectious part of enterprise identification system and is accepted by the public. Using the unified visual symbol system, the audience can quickly identify and recognize the brand image of the enterprise or product, which can play the most effective and direct role in enterprise propaganda and enterprise identification.

The visual identification system creates a modern and international brand and forms a unified and complete visual image through the identification of the overall brand, the "basic norms" such as signs, standard colors and special fonts, and the "application norms" such as office affairs, publicity signs and outdoor environment systems.

Baidu Encyclopedia-Visual Identification System