The first classmate 2.0 car image smart car control watch Wei brand fan festival is full of dry goods.

On June 5438+1October 65438+May, 2022, the Wei brand user fan festival with the theme of "Super Call Really Know You" officially kicked off at the Great Wall Technology Center. Wei brand users from all over the country gathered together, and a user ceremony of "being born with pet powder" officially began.

Wei brand user fan festival site

14 year 10 month 14 day, Wei brand brought users a brand-new category of "0 Anxious Smart Electric" and the first model Moka DHT-PHEV under the new category, and started the era of high-end intelligent new energy together with 450,000 Wei brand users, bringing brand-new Wei brand. Today is different from the past, the user of this activity is C. The user deeply participated in the whole activity, from the protagonist, the host to other performers, and the user led the preparation and planning of the core link.

Wei brand riders jointly create and adapt songs.

This activity also broke through the time-space boundary between online and on-site. On-site, users were specially set up to share the unpacking experience of DHT-PHEV in Moka. Moka DHT- PHEV two-wheel drive long battery life version has a pure battery life of 204km under WLTC working conditions and an intelligent performance that the comprehensive battery life exceeds 1000km, which makes all users present applaud. In addition, the site also awarded honorary work cards to users, played short videos of users, and let users sing in chorus, so that users can enjoy the pride and glory of exclusive Wei brand owners. On-line, Micro-Pai released a gift package of Zhixiang's rights and interests to users, and linked with the distributor's sub-venue to create a fan celebration for all users. Whether online or offline, all links are centered on "user-centered" and the commitment to transform into a user-oriented enterprise is practiced with practical actions.

Gu Huajun, Senior Director of Wei Brand User Operation Department

In addition, Wei Pai also launched a brand-new car image of "Xiao Wei Classmate 2.0" on the spot, released a smart car control watch jointly created by users, established a "Weiyuan Space Station", and announced the construction of a true To C user experience model, which will go hand in hand with the two core technology systems of "smart DHT and coffee intelligence" to jointly solve user travel pain points such as car anxiety, energy supplement anxiety, road right anxiety, safety anxiety and driving interest anxiety.

At the event site, no matter the wonderful programs presented, the brand-new car image of Xiao Wei Classmate 2.0, the smart car watch, the Wei Ziyuan space station, or the user experience mode of real To C, there is a key word-"I know you". Because "knowing you", we can develop many services or products to help users; Because of "knowing you", an open activity was held this year to put users in "C position"; Because we want to know you better, Weipai has been transformed into a "user-oriented enterprise" in an all-round way, and we will work together with users to create an ideal "intelligent travel partner who knows you better".

Xiao Wei 2.0' s brand-new car image made a surprise appearance, so as to be a smart travel partner who knows you better.

In the era of digital experience, in order to become a "smart travel partner who knows you better", we have brought users a brand-new image of Xiao Wei Classmate 2.0. The brand-new car image of Xiao Wei 2.0 with personified image has undergone earth-shaking changes in emotion and temperature performance. It has expressions and actions, and at the same time, it has a simple form of technology, which makes it a perceptible image of brand communication with users and can fully understand users' needs. In addition, it will also adopt the cloud speech synthesis technology based on Microsoft deep neural network, get rid of the cold machine timbre, and the sound is natural and warm, which can bring users a more intimate interactive experience.

At the same time, the new car image of Xiao Wei Classmate 2.0 has been fully upgraded in function. It can realize 20-second continuous call, and the control range has reached an unprecedented breadth. In addition to increasing the interaction ability of vehicles, it can also be used to switch driving modes and start automatic parking. At present, the vehicle setting and vehicle control ability that can be controlled by voice have reached 14, which is in a leading position in the whole industry. In addition, the function of "talking in visual time" is unlocked. In the vehicle setting interface, voice control can be realized by directly saying the contents displayed in the interface without waking up, thus eliminating complexity and keeping it simple.

The brand-new car image of Classmate 2.0 will become the smart IP image of Wei brand smart car products with the advantages of AI image, growth and common growth. Its arrival further explains the brand culture and technical temperature of Wei brand's new generation of smart cars "know you", hoping to accompany users with intelligence every step of their growth.

Xiao Wei classmate 2.0 brand-new car image

Transforming to a user-oriented brand and building a real user experience model.

At present, the product form of smart cars is very different from that of traditional cars, and the service has also begun to change. Micro-faction takes the lead in perceiving the changes of users' needs, takes users as the center, and launches services such as 0 anxious and transparent orders, service OTA users' service ability, and users' co-creation of ecology, so as to build a real To C user experience model. In order to alleviate users' waiting anxiety, Weipai developed the key nodes of supply and marketing multi-system 13 in series, built an online transparent order system, and reached users through multiple channels, allowing users to control the delivery dynamics in real time. Service OTA's growing user service, from the "quick response" closed-loop mechanism of user problems, "advanced" intelligent marketing platform, and "active" users' full-journey digital experience capacity building, realizes the service operation system from users to officials, covering the whole scene of users. In 1 years, remarkable achievements have been made. As of June 10, the number of registered users of micro-APP has exceeded10.4 million, with nearly 900,000 new users in 20021year, and the number of daily users of APP has remained above 10%.

In addition, with the core goal of building a community platform for millions of makers, Micro-School launched the "City of Ideas" operation plan to realize the integration and value play of multi-terminal resources such as brands, users and terminals. In 20021this year, we created IP such as creative stock market, creative college and creative laboratory, making users a big winner in life.

The appearance of smart car watches is a bridge between users and cars.

Weipai practiced the concept of user co-creation with practical actions, and made a useful exploration on the boundary between smart wearable devices and smart cars. Wei brand smart car control watch is made of high-tech ceramic and stainless steel, integrated with lightweight design scheme, reaching the waterproof level of 5ATM, and can realize the functions of switch, one-button start, one-button window lifting, tailgate opening, remote control of the car and so on. And you don't need to bring an extra key when you go out, which significantly improves the convenience. In addition, smart car watches also have rich health monitoring, sports management and other functions. Support 10 sports mode management to help users control and manage their physical condition at all times. It is not only a watch, but also a medal, which always shows the extraordinary taste and high-quality lifestyle of users.

Wei brand smart car control watch released

Establish a "Weiyuan Space Station" and set off with users to the meta-universe through live broadcast.

Xiao Wei let us go further on the road of "knowing you". Adhering to the "user-centered" brand initial intention, Micro School aims at the industry trend, builds a new media live broadcast center, and breaks through the traditional dimensional wall. Today, Micro-School officially established the "Micro-Space Station", and set off with users to a broader meta-universe through live broadcast! In Weiyuan Space Station, Xiao Wei's homecoming meeting appears from time to time, which constantly brings surprises to users and brings rich content experience of understanding you intimately.

Weipai CEO Li Ruifeng and the core management team

Nowadays, the transformation of the automobile industry to electrification and intelligence is unstoppable. With the two core technology systems of "intelligent DHT and coffee intelligence", Weipai has become a "smart travel partner who knows you better" with the new category of 0 anxiety intelligent electric, and has made unremitting efforts to realize users' desire for a better travel life!