Traditional Culture Encyclopedia - Photography major - What are the main courses of advertising design?

What are the main courses of advertising design?

The professional courses of advertising design include introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copy, advertising effect research, advertising photography and video recording, advertising art design, computer art-aided design and computer graphics and image information processing.

Advertising design majors really don't need a pure art foundation, that is, sketching watercolors or something, but it's best to have a little hand-drawing ability, have a certain appreciation of pictures and colors, and know what is good-looking, so as to make good-looking things, don't you think?

There are some basic art courses for advertising design majors, but there are few class hours, which is of little use. I still have to learn more and paint more by myself (mainly by myself in college), see more beautiful things and excellent works, and improve my appreciation ability. Software is just a tool, just like your pen. If you can't draw, you can't use magic strokes.

Let's talk about software Nowadays, advertising design is basically computer design, and there are few hand-drawings, so many professional software should also be proficient. When looking for a job, people directly ask for some software, preferably some commonly used software, such as PHOTOSHOP, CORELDRAW, ILLUSTRATOR and so on. Graphic designers also have textual research.

The future work prospect of advertising design major is good.

The employment direction of advertising design includes the advertising department of newspapers, magazines, TV stations, radio stations, publishing houses and other news publishing units, the advertising department of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc. The positions available are graphic designer, graphic designer, art designer, advertising designer, advertising design, ui designer, designer, senior graphic designer, advertising creative designer, web designer, senior graphic designer and art design.