Advertising posters with more than 800 words description.

Can the question be more specific? It's a little confusing! ~?

There is a good website that should help you. There are many advertisements and posters. The name of the website is Top Copy! ?

The elements of poster advertisement can be divided into two parts: verbal and nonverbal. The written part includes the title and the text? Text), slogan, trade name and company name, etc. The non-verbal part includes trademarks, illustrations, colors, etc.

In poster advertising design, when to emphasize the elements of written language and when to emphasize the elements of non-written language depends on different appeal conditions. According to the research of Professor Watson Dean, director of the advertising department of Illinois State University, the following six aspects are worth noting:

First, when the products to be sold pay attention to appearance, it is necessary to emphasize the nonverbal expression of posters. For example, fashion poster advertisements need illustrations and colors to attract consumers, because there is no suitable text to reproduce the exact style of a fashion, and buyers are concerned about the style of fashion.

Second, in order to make products arouse people's emotional association, we should emphasize the nonverbal expression of posters. For example, perfume poster advertisements mainly rely on picture layout, illustrations, colors, etc. to render the romantic feelings and moving charm of perfume, which cannot be fully expressed in words.

Third, when the product pays great attention to facts, it is necessary to emphasize the expression of poster written language. For example, when consumers buy air conditioners or cars, they usually ask sellers to provide some factual information, including product specifications and instructions for use. It can be fully expressed in written language in poster advertisements.

Fourthly, in the description of poster advertisements, if the narrative part is very important, then the written language part is becoming more and more important. Sometimes, in order to make the characters, scenes, products and results in advertisements attractive, it is very useful to use text descriptions.

Fifth, new products need to emphasize the expression of written language in poster advertisements. People often ask many questions in their minds about new products. What is the new product? How to use it? What kinds are there? Who is suitable? Only written language can answer these questions.

Sixth, when you want to emphasize the action to be taken. It is best to explain it in words. For example, poster advertisements for sales with prizes, poster advertisements for giving away products, etc. The expression of words is the most important.

(A) the title of the poster advertisement

Headline are also called trouble sentences. The title of the poster advertisement is a short sentence that expresses the theme of the advertisement. It is a part of advertising copy and should be placed in a position that can be noticed as soon as possible. The title has the visual effect of graphics and the explanatory effect of copy. Therefore, we should not only pay attention to the choice of title font, but also pay attention to the readability of copy content.

The first function of headlines is to attract readers' attention, the second function is to guide readers to choose the right buying direction, and the third function is to guide readers to read China's advertising text. In most poster advertisements, the headline is at least five times as efficient as the text.

There is a popular saying in the advertising industry: "If the title fails to speak freely, it is equivalent to wasting 80% of the advertising fee." It can be seen that headlines play an important role in advertising. Of course, not every poster advertisement must have a title. Sometimes, other components in the advertisement can complete the function of the title more effectively. In that case, why not consider omitting the title? However, only a few poster advertisements can encounter this situation, and most poster advertisements are still inseparable from the title.

Headlines can generally be divided into direct titles (direc? Title), indirect title (indirect? Headme) and comprehensive questions (combination? Headlines) three kinds; According to the text form of titles, titles can be divided into five types: narrative titles, decorative titles, questioning titles, naming titles and vague titles. According to the content of the title, there can be three titles: the title of commodity name, the title of commodity sales base, and the title indicating one or more commodity names and sales bases.

Comprehensive title can combine the advantages of the two titles to make the meaning clear and interesting, and it is also a common title form. ? The title of poster advertisement should be determined according to the actual target demand, long and short. Sometimes, among a large number of advertisements with short titles, an advertisement with a long title will occasionally appear, but it will have outstanding advertising effect. For example, the advertisement of SF brand car has created a title of 100 in a large number of short advertisements promoting cars, which has played a significant role. However, sometimes just using one word as the title can make advertisements very powerful. For example, the fishing boat hull factory of General Motors Company of the United States only uses the word "win" in the advertising title, and the advertising effect is very good. ? Many poster advertisements have one or more sub-titles besides the main title. When the main heading expresses a fascinating idea, it may be necessary to use one or more sub-headings immediately below to give play to this idea. It is important that the main title and subtitle should be integrated with illustrations and text arrangement. And give full play to the overall strength, rather than using it in isolation.

(2) the text of the poster advertisement

Text (text? Text) is also called descriptive text. The text in poster advertisement can also be called advertising article, which is the display of the title and the detailed explanation of the title. In a poster advertising work, all elements are very important, but it is often the words (except the poster with illustrations) that ultimately reflect the advertising content, which can satisfy consumers' curiosity and urge consumers to take purchase actions. Generally speaking, the text of poster advertisement is a short essay that drives readers to achieve the advertising goal. We should arouse readers' interest through suggestions, provide readers with absolutely reliable information, and let readers have confidence in the product and accept the product image introduced in this paper. ? According to its genre, style and skills, the texts in poster advertisements can be divided into several categories, such as explanatory, humorous, descriptive, probative, conversational and narrative texts. However, it should be noted that in practical work, the author of the text does not consider which category to choose first, but how to make the text more interesting, moving and convincing. Therefore, the written text can be a certain category or a combination of several categories. But for beginners, it is helpful to divide the text into various categories, which helps novices to organize advertising ideas and imagine various possible forms to express them.

(3) Poster advertising slogans

Slogan, also known as "slogan", is a complete short sentence indicating the nature of goods and the style of enterprises. Structurally, slogans and titles are very similar. In fact, many slogans have evolved from titles. The use of advertising language pays more attention to maintaining the continuity of an advertising campaign, which can last for one year, several years or even longer. Slogan sentences are short, and English slogans are generally only a few words, rarely ten words. Advertising language should be catchy and easy to remember. In order to make the slogan play its greatest role, it must be consistent with the purpose of the advertisement itself. Therefore, when the purpose or propaganda method of advertising changes, it is best to change the slogan wisely. Poster advertising slogans can be divided into two categories, one is to emphasize the slogan that is beneficial to consumers, and only by providing some benefits to consumers can products have a market. The writing of advertising language is to do everything possible to dramatically show the advantages of products and the benefits brought to consumers through some attractive words. For example, the slogan of Colgste toothpaste abroad is "clean teeth and clear air", and the slogan of Pepsodent toothpaste is "strange, where are the yellow spots?" These two advertising slogans show the advantages of toothpaste by direct statement and implicit statement respectively. Sometimes advertising language emphasizes the benefits of enterprises to consumers, rather than the advantages of products. For example, Ohrbach's company's advertising language: "There are millions of merchants, and the profits are minimal". The slogan of another poster advertisement is to encourage consumers to take buying action, such as the slogan once used by Pepsi-Cola Company in the United States: "Try the king of cold drinks". There are also some enterprises that adopt the comprehensive form of the above two types of advertising language, such as the advertising language of 7-up soda company in the United States: "Please drink 7-up to refresh your brain". ? Poster advertising slogans can be placed anywhere in the poster layout. If you put it in an eye-catching position, you can use it instead of the title, and the poster advertisement title can only be placed in an eye-catching position. In addition, the slogan of poster advertisement can become a "trademark of written language" after repeated use, while the title of poster advertisement is a sentence that attracts consumers' attention and then induces consumers to care about the text and other contents of poster advertisement. Also, poster advertising slogans are mostly used for "impression advertising" and less for "talking advertising"; Poster advertising headlines are generally used for "persuasion advertising" and less for "impression advertising".

(4) The brand name and company name of the poster advertisement.

Brand name (brand? Name) is a combination of several characters and must be understood as a whole. Combined characters are also called "combined characters" or "logos". There are many sources of brand names, and some use company names, such as Coca-Cola, which are both brand names and company names. Some use names, such as Li Ning brand sportswear; Some use creative words, such as Kodak film, whose original English words are meaningless, but easy to pronounce and remember; Some use common words, such as SPRITE, which means elves and monsters in the original English text. It has nothing to do with soda products, but it is easy to read and remember. The company name is less important than the brand name. For example, American Camel brand cigarettes are very famous, but consumers don't all know that its production unit is Renault, which doesn't matter, as long as camel brand cigarettes can sell well. From the perspective of poster advertising design, first of all, we should pay attention to which is more suitable for communication requirements, that is to say, we must consider the effect of conveying information from three aspects: brand name, company name's word meaning, pronunciation and style, and it must be pleasant to hear, easy to write, good-looking, easy to remember and easy to read. In poster advertisements, the brand name should be located in a more important position, while the company name is generally located in a less important position such as the bottom of the page. In order to meet the needs of the overall layout, the company address, telephone number and other elements can be arranged below or around the company name (sometimes omitted according to the situation), so that the poster advertisement layout is clear, concise, unified, neat and beautiful.

(five) the trademark of the poster advertisement

As the name implies, a trademark is a commercial symbol, a guarantee of the quality of goods or services, and an important basis for distinguishing and identifying goods. Trademark design can take the form of Chinese and English characters and visual symbols of brand name or company name (Visual? Symbols). The so-called visual symbols refer to the ever-changing forms of animals, plants, figures and geometric patterns. According to this changing form, we can express the unique business philosophy and spiritual culture of enterprises through profound visual graphics, or emphasize the long historical tradition or unique geographical environment of enterprises and brands, or transform the literal meaning of enterprises and brands into concrete graphics.

(6) Poster advertising illustrations

The attraction of illustrations mainly refers to attracting consumers' attention. Some people in the American advertising industry invented the principle of "reading with the least effort" for illustrations. That is to say, it takes less effort to read a poster advertisement than not to read it. He assumes that consumers are psychologically tired of all advertisements, but suddenly see advertisements when they are not going to watch them. The wonderful illustrations in the advertisement make the consumer forget that he didn't come to see the advertisement, just like Alice fell into the abyss, but in the abyss, the consumer found the truth and acted accordingly. That's how you should make consumers fall and get up with you.

The reading function of illustrations mainly refers to quickly and effectively conveying the contents of poster advertisements. The best poster advertising illustrations should be concise and clear, so that readers can grasp the key points. Some foreign advertising illustrators use Tibetan methods to test the expressive ability of advertising illustrations, that is, to cover up the words and titles of advertisements so that readers can only see the illustrations and see if they can understand the contents of advertisements. Good illustrations often have the power to take effect in three seconds.

The inductive function of illustration refers to grasping the psychological reaction of consumers and attracting the attention of copywriting. A good illustration should be able to link the advertising content with consumers' own reality, and the illustration itself should fascinate and interest consumers. Pictures should be strong enough to make consumers want to know more product details and induce consumers to turn their attention from illustrations to copywriting.

Poster advertising illustrations show the image of the product itself, a certain part of the product, the product to be used, the product being used, the experimental control product, the distinctive features of the product, the benefits that can be obtained by using the product, the possible consequences that will be brought about by not using the product, testimony legends and so on.

Poster advertising illustration mainly includes photography illustration, painting illustration (including realism, pure abstraction, new figuration, comic book, plane, etc.) and three-dimensional illustration.

Photographic illustration is the most commonly used illustration, because ordinary consumers think that photos are true and reliable and can objectively represent products.

As a poster advertisement, the biggest difference between photographic illustration and general artistic photography is that it tries to express the characteristics of goods and expand the realism of products, while artistic photography tends to weaken some real characteristics of the subject in pursuit of a certain artistic conception.

As a poster advertisement, it is best to shoot photographic illustrations with 120 single-lens reflex camera. According to the requirements of different themes, some commonly used lenses should be equipped, such as wide-angle lens, telephoto lens, macro lens and close-up lens. Photographic illustrations of posters generally use color reversal films to ensure the quality of printing and plate making. Most of the photographic illustrations of poster advertisements are made indoors, and the background should be arranged manually to set off the main body. Spare background materials include woolen cloth, velvet, cloth, paper, etc. Of course, we can boldly try the wall cloth and linen materials that have appeared on the market at present, and if possible, we can also use the slide background. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate.

Sketch illustrations are somewhat subjective to the author, and have the personality of free expression, which can be freely expressed and handled in fantasy, exaggeration, humor, emotion or symbolic situations. As an illustrator, you must completely digest the theme of advertising creativity and have a deeper understanding of things in order to create excellent illustrations. Since ancient times, paintings and illustrations have been done by painters. With the expansion of the design field, the skills of illustration are becoming more and more specialized, and now the illustration work has already been completed by specialized illustrators.

Ink-jet painting is the most commonly used technology in painting illustrations. It is a technique of drawing with pen by using air transmission of air compressor. It is characterized by no brush strokes caused by ordinary painting, natural picture transition and high application value. ? Cartoon cartoon form is also a common illustration method in painting. Comic illustrations can be divided into exaggerated illustrations, satirical illustrations, humorous illustrations and humorous illustrations. Exaggerated illustrations grasp some characteristics of the depicted objects to exaggerate and emphasize, highlighting the essential characteristics of things, thus strengthening the performance effect; Ironic illustrations are generally used to belittle hostile or backward things and satirize them in an implicit tone to achieve negative publicity effects; Humorous illustrations reveal the innocence and irrationality in life through innuendo, irony, pun and other rhetorical devices in a well-meaning smile, thus making people laugh and understanding something from laughter; Humorous illustrations make advertising pictures interesting, make people accept advertising information in a relaxed situation and feel new concepts in a pleasant environment, which is especially hard to forget.

Graphic painting illustration is a very suitable illustration form to express complex products, such as; The operating procedures of new household appliances, a cooking method of new food, the installation of household combined appliances and various collocation forms of children's building blocks can all be introduced to readers in the form of pictures and texts, with several consecutive illustrations.

Three-dimensional illustration is a very expressive illustration form used in poster advertisements, which is rare in China at present, but it is an inevitable trend from the development of poster advertisements in the world. The production method is: first, make a three-dimensional work according to the advertising creativity, and then take a photo for the poster advertising screen. This requires poster designers and illustrators not only to have good graphic design ability, but also to have a solid three-dimensional foundation. Another method of three-dimensional illustration is to express the three-dimensional image through painting, which is to create the illusion of three-dimensional space on two-dimensional paper. In short, modern poster advertising is no longer limited to two-dimensional expression space, and only two-dimensional expression techniques can no longer meet the requirements of modern poster design.

(seven) the color of the poster advertisement

Thomas B. Steiner, an American advertiser, put forward seven reasons for using color in advertisements:

First, it can make consumers pay attention to advertisements; Second, it can completely and faithfully reflect people, scenery and things; Third, you can highlight the special parts of products or advertisements; Fourth, it can show the abstract quality of sales charm; Fifth, it can make consumers leave a good impression at the first sight of the advertisement; Sixth, it can establish a good reputation for products, services or advertisers; Seventh, it can leave a deep visual impression in consumers' memory.

The use of color in poster advertisements can attract people's attention, which is also the result of extensive research by domestic and foreign advertising experts for many years. And from this attraction, black and white advertising is not as good as two-color advertising, and two-color advertising is not as good as four-color advertising. However, some experts in the United States have found that adding color to advertisements will not increase the appeal to male consumers, but will increase the appeal to female consumers, and believe that at least half of color advertisements will increase the number of female consumers. Although the cost of color advertising is higher than that of black and white advertising, the increase rate of advertising readers is negligible compared with the increase rate of cost. The investigation of advertising color also shows that warm colors (such as yellow and red) are more attractive than cold colors (such as blue and green); Among warm colors, yellow is stronger than other warm colors. Of course, it depends on the color matching relationship in the specific poster advertisement. ? Some products can really express the quality of products only through color advertisements, such as promoting fresh oranges, strawberries and strawberries. In the posters of cream cakes or other foods, the role of color is particularly important. It shows the sweetness and delicacy of these foods more directly and effectively than vivid advertising words. Another example is toys, cars, clothing, cosmetics and other products with good colors. Only through color can we tell consumers more real and attractive product effects. Consumers should get a deep impression on the color of products from poster advertisements, so as to make it easier for consumers to identify the products in supermarkets and thus benefit consumers. Colors can also show different symbolic meanings of poster advertisements. But sometimes in poster advertisements, too many colors will damage the communication effect.

The quality of an advertisement lies not in how many colors are used in the picture, but in whether these colors are used properly.