What are the classifications of advertising design?

What are the classifications of advertising design?

Advertising design is a profession, which is based on the application of computer graphic design technology and a new profession with the development of advertising industry. The following is the relevant knowledge of advertising design classification that I have compiled, hoping to help you!

According to media classification

1. Print advertisements: including print advertisements and print advertisements. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogues and organizational introductions. Printing and painting advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements and calendar advertisements.

2. Electronic advertisements: mainly include radio advertisements, television advertisements, movie advertisements, computer network advertisements, electronic display screen advertisements, neon lamp advertisements, etc.

3. physical advertising: It mainly includes physical advertising, window advertisement and gift advertisement.

Location classification

1. On-site sales advertisement: refers to the advertisement set inside and outside the sales place. Including window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon advertisements, giant commodity advertisements, etc.

2. Non-sales place advertising: refers to all forms of advertising that exist outside the sales place.

Classification according to advertising content

1. Commercial advertising: Commercial advertising is the most common form of advertising, and it is also the key object of advertising theory research. Commercial advertisements aim at selling commodities and provide consumers with commodity information.

2. Cultural advertisements: advertisements that spread science, culture, education, sports, press and publication, etc.

3. Social advertisements refer to advertisements that provide social services. For example: social welfare, medical care, social insurance, marriage, missing persons, loss reporting, recruitment, house change, etc.

4. Government announcement: refers to the announcement issued by government departments, and also has the function of advertising. For example, public information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.

Classification according to the purpose of advertisements

1. product advertisement: an advertisement that introduces product features to consumers and sells products directly for the purpose of opening up sales and increasing market share.

2 * * * Advertisement: refers to the advertisement aimed at establishing a good social image of the organization, so as to increase the public's confidence in the organization and establish its reputation.

Classification of forms of expression

1. Photo advertisement: It mainly includes photography advertisement and information advertisement. Expressed in a realistic and creative form.

2. Text advertising: refers to the form of expressing the content of the advertisement with creative words. Text advertisements can give people space for image and association.

3. Performance advertising: refers to the advertising form that uses various performing art forms to achieve the purpose of advertising through the artistic rendering of performers.

4. Speech advertising: refers to the advertising form that uses language art and skills to influence the public. It is impossible for most forms of advertisements to exaggerate advertisements in a specific range without using lobbying language, only aiming at a certain aspect or even a certain point of the enterprise or product.

5. Comprehensive advertisement: This is an advertisement that combines several advertising forms to make up for the deficiency of a single art form.

According to the stage classification of advertisements

1. Advocacy advertising: Also called original advertising, the purpose is to open up the market for a new product or guide a new concept. The point of this kind of advertisement is to let people know.

2. Competitive advertising: also known as comparative advertising, it shows the advantages of its own products by comparing with others' products, so that the public can subscribe selectively. This kind of advertisement emphasizes the uniqueness of its own products. Many countries have certain restrictions on comparative advertising in advertising legislation.

3. Prompt advertisement: Also known as reminder advertisement and memo advertisement, it means that after the goods are sold to a certain stage, the goods are well known to the public, and the names of the goods are often prompted to the public to promote the sales of the goods.

In addition to the above classification, there are many other classification methods for advertisements. According to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; According to the speed at which advertisements produce effects, advertisements can be divided into timeliness advertisements and procrastination advertisements. According to the influence of advertisements on the public, advertisements can be divided into impression advertisements, explanatory advertisements and emotional advertisements. According to the target audience, advertisements can be divided into: advertisements aimed at children, youth, women, high-income class and working class; According to the requirements of advertising in communication time, advertising can be divided into opportunistic advertising, long-term advertising and short-term advertising.

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