Why is Liu Xiang so famous?

If the popularity of domestic sports is now, there is no doubt that it must be Liu Xiang. Since winning the gold medal in Athens Olympic Games, Liu Xiang's fame in China has soared almost like a rocket, which has greatly increased the advertising value of Liu Xiang. Before the Athens Olympic Games, Liu Xiang's worth was only 350,000, and the price of his first-class endorsement had already exceeded 10 million.

Strategy. Endorse advertisements at different levels.

According to the principle of "graded development and total control" of Tianguan Center, the overall commercial development of Liu Xiang is divided into three levels. The obligations of the top contract are: to participate in an activity and shoot an advertisement exclusively; The second level doesn't attend the activity, doesn't go to the studio to take advertising pictures, but can take pictures intermittently after the training; The third level can only use existing pictures as advertising posters.

Mysterious. Three factors determine the value of Liu Xiang.

Why does Xiang have such a high social status? What is the decisive factor? This is mainly determined by three factors: achievement value, personal charm and IAAF development strategy.

Effect. Three track and field stars are favored.

At present, Huang Xiaoxiao, Xue Fei and Huang Haiqiang are the track and field athletes favored by businessmen, and their endorsement values are similar. Huang Xiaoxiao, 24, won the fifth place in the women's 400-meter hurdles in the World Championships. Xue Fei, who will soon reach the age of 18, won both the women's 5000m World Youth Championship and the Asian Games, while Huang Haiqiang, who reached 19, won the high jump in the track and field competition of last year's World Youth Championship and was praised as "Little Zhu Jianhua" by the media. At present, Huang Haiqiang is most likely to stand out in the Beijing Olympic Games.