The difference between the S of Atour and Atour

Atour takes the theme of reading and photography as the breakthrough point. After 1970s, 1980s and 1990s, customer orientation emphasized the quiet cultural atmosphere and did not necessarily hold reading and photography sharing activities.

Step 2: the right place

Atour is mainly the core business circle of first-tier to fourth-tier cities; Atour light residence is mainly the core business circle of first-tier cities and provincial capitals.

3. Dining area

Atour's restaurant is 200 square meters, mainly serving hotel guests; Along with 1 floor, we don't set up a separate Yaduo lamp house, but introduce hand-brewed coffee, beer and other drinks. In addition to serving hotel guests, it also sells to increase income.

Brand identity:

Flowers are in full bloom all year round, smiling to welcome guests.

Style: It consists of 22 Copanawa flowers and a deformed "A".

Twenty-two small flowers, like flowers and clouds, are clustered together and full of vitality.

22 small flowers, four colors, symbolizing the four seasons of spring, summer, autumn and winter.

The deformed English letter "A" looks like a smiling face.

Moral: Flowers bloom all the year round, and welcome guests with a smile.

Color: Atour's LOGO can be divided into color and solid color.

Colorful LOGO, four colors, full of vitality, beaming.

The green sign is natural and fresh, which is the symbol color of Atour.