Traditional Culture Encyclopedia - Photography major - Five formats of Valentine's Day planning scheme for Qixi Festival

Five formats of Valentine's Day planning scheme for Qixi Festival

Valentine's Day on Qixi is the most romantic festival among the traditional festivals in China. Many people say why Qixi is China Valentine's Day, but not other festivals. It is because there is a beautiful legend on Tanabata, which is one of the four major folk love stories in China. It has certain spiritual value and is worthy of praise and dissemination. The following is the format of the Qixi Valentine's Day planning scheme I carefully arranged for you. I hope you like it!

Tanabata Valentine's Day Planning Scheme Format 1

The first part: the romantic Tanabata love planning scheme of Xinglong activity.

Theme: Romantic Tanabata is full of love.

Activity time: August 2-August 6.

Activity 1: Romantic Tanabata Meet Xinglong Queqiao Club

From August 2 nd to August 6 th, a large-scale magpie bridge was set up at the north gate of Xinglong Mall. The Magpie Bridge is magnificent and runs through the north and south like the Milky Way. Prepare Hanfu for customers on the spot, let you dress up and board the magpie bridge, and experience the loyal love of the cowherd and the weaver girl!

During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:

1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.

2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.

3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.

4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)

Activity 2: Romantic Qixi Jojo Competition

Qixi Valentine's Day, formerly known as Beggars' Day. Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as: trying to be clever with needles, making small things, eating skillfully, putting melons and fruits and so on. In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 2, the Qiaqiao Competition on Valentine's Day will be staged at the North Gate Stage of Xinglong Mall, which is very affectionate! Take you into the ancient and beautiful romantic world!

Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.

Competition requirements: couples cooperate to complete the above competitions, and judge them in turn according to the scores: the first, second and third prizes of tacit understanding, and a mystery lover prize with different values in each prize!

Now the competition is in hot registration!

Activity 3: Tanabata Valentine's Day, a new gold show-20 _ _ Valentine's Day series.

Xinglong Golden Home Valentine's Day Valentine's Day gift counter for lovers.

Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).

Dream Collection Gifts-Couple Pendant

Gifts for lovers-gold necklace and bracelet

Activity 4: Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition

From August 2 nd to August 6 th, customers can randomly choose Xinglong clothing in clothing, shoes, hats and knitting malls, match a pair of "rich and rich women", take photos in the mall and choose at the same time. On the evening of Valentine's Day on the second day of Qixi, the selected players with costume will be rewarded at the North Gate Stage.

Award setting:

First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.

Activities in various shopping malls:

Gourmet Shopping Center: Romantic Qixi Festival-Celebrating Valentine's Day in China

First, the couple's chocolate conference, jelly conference and red wine conference.

Buy chocolate gift boxes and send roses for Valentine's Day activities on Tanabata, and pack them for free.

On the same day, I accumulated shopping in the food market. If 50 yuan adds 9, 9 yuan can exchange a bag of imported chocolate.

Exchange place: food store, imported food store

Famous shopping malls:

1. Valentine's Day gold for Valentine's Day on Tanabata: The price of thousands of gold jewelry in the Golden House is 235 per gram, 99 yuan.

Second, Valentine's Day lovers come to meet, and the winning number jewelry has four major contributions:

3. Diamonds for Lovers-Love Will Prosper Forever Jewelry Couples Ring Exhibition

4. Xinglong Jewelry, K Gold and Ring Exhibition:

Five, Xinglong makeup-dress up the perfect lover

Six, Xinglong couple watches witness love every second

Shoes, hats and shopping centers:

1, Valentine's Day romantic gift

1 1 new shoes are on the market in autumn, and over 300 are sent to fashion couples for towing.

Wonderful life, draw from now on-making painted shoes for couples on the spot (location: main road of shoe city)

2. Wrap "love" on Valentine's Day.

Customers who buy bags in luggage cabinets on Valentine's Day on Tanabata will be given pure leather wallets or belts when their credit cards are full in 200 yuan;

Valentine's Day meets men's "waist needs" and improves women's taste. Buy brand belt full 100 minus 2 1.

Department store:

A thousand miles of marriage is a line: two customers choose one of the red lines at the same time. If the end of the red line is tied to the same doll, it is a prize. 10 yuan won the prize for three times, and sent exquisite gifts.

Venue: West Terrace on the second floor

Clothing store:

Tanabata Valentine's Day Romantic Valentine's Day

Autumn clothes are on the market.

Ai zai Qiu Jin wedding service recommended clothes

Knitting mall:

Romantic Tanabata-underwear expression;

1, Manifen, Ivis, Isela 200 minus 40.

2, "ancient and modern" brand, large-scale sale 30- 150 yuan.

3. 14 new underwear is on the market.

Tanabata Valentine's Day planning scheme format 2

Participants:

City fashion single men and women

Purpose of participation:

Ai Xin key kaixinsuo

Go, go, go. Come to the bar to find the key to your heart! ! Open her heart! ! !

I really believe that you will find the key to her heart!

Introduction to the event:

The first blade of true love: happiness lock, looking for beauty

On Valentine's Day, boys participating in the activity will get a love key, and girls will get hand cards with heart-shaped numbers at random. At the beginning of the activity, boys will try to open the heart of love with their own love keys, and each person will only have five chances at most. Successful boys will find the corresponding love hand according to the locked numbers.

True Love II: Fate: True Love Interaction

Boys and girls face each other and ask a question of different interests (you can specify specific objects). After the question is over, you can choose the person you like. If you can't successfully find the right person, you will end your participation.

The third edge of true love: passionate kebabs

Perform a passionate action with your favorite person. The most popular participants will get a special Valentine's Day gift from the bar.

Activity participation mode:

1. From now until August 16, come and register on the spot.

2. Call the activity participation hotline:, the number of places for registration is limited, so please hurry.

Activity props: happy lock, love key, love hand, your enthusiasm.

The second wave of Valentine's Day in the bar: Who is the heart blooming for?

Participants:

Beautiful couple night guests who want to express their love with flowers.

Purpose of participation:

Heroic pride, vowed to win the championship.

Introduction to the event:

Auction a bouquet of blue enchantress roses and a bottle of collector's edition wine provided by the bar on the spot. Successful bidders will get a special wine card, which needs to be signed by both parties before they can enter. The gift means wholeheartedly, and the bar will witness true love. The top five participants who are closest to winning the bid will receive a bunch of flowers provided by the bar for free.

Activity props: blue enchantress rose, collector's edition wine, 5 different flowers.

The third wave of bar valentine's day: true confession

Participants:

All the guests

Activity purpose:

Express your sincere love for her/him on this special day, and say it out loud if you love her/him.

Introduction to the event:

On this beautiful night, the bar provides you with an opportunity to express your love loudly. On a special day, a special confession of true feelings, how can you not touch her/him? The most creative confession, the bar gives you a Valentine's Day gift.

Activity props:

Sincere love, the courage to express loudly media promotion: (optional)

Tanabata Valentine's Day Planning Scheme Format 3

I. Promotion purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Third, publicize the agenda.

20__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme display: X month X day -X month X day

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, with exquisite ornaments in the store as the main display object;

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Any customer who buys jewelry above 80 yuan will be given a flower;

2. Make the price list of "affectionate headdress bouquet", prepare the packing box and wrapping paper in advance, and make good packaging;

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card.

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

Advertising language

__X ornaments with color jumping

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? For a money-saving and decent gift, please see the baby ornaments recommended by _ _.

Nine, store layout

1, prepare a gift "Let Love Announce the World" in front of the photo poster.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. Buy or lease heart-shaped balloons for storefront decoration.

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean.

Here, it is necessary to mention that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

If you buy _ _ yuan flowers, send a piece of jewelry or a membership card provided by _ _

Buy _ _ yuan ornaments in _ _, and give flowers or discount cards provided by _ _ flower shop.

Tanabata Valentine's Day Planning Scheme Format 4

I. Introduction of activities

In recent years, with the future population increase brought by foreign companies, many young people urgently need a platform for mutual communication. At the same time, the account hotline forum attaches great importance to the account section and publishes a large number of marriage advertisements. It has certain social significance and economic benefits for us to hold such an activity in such a big social environment. This activity is characterized by the combination of making friends, love and game interaction, and the full combination of making friends and communication, so that this activity can achieve certain social impact and economic benefits from personnel, environment and cultural atmosphere.

Thousands of blind dates are hosted by Hukou County Committee of the Communist Youth League, and the Hukou hotline website is planned, creative and undertaken throughout the process. In this blind date, we let every applicant get married through information disclosure, self-expression, self-confession, free choice and free communication. In the whole process, we will also intersperse a series of interactive activities to make the whole activity more meaningful and effective.

Second, the purpose and significance of the activity

Purpose: To choose a spouse and fall in love in a free and romantic way through fairness, openness and justice. Significance of the activity: through this activity, a large number of single young people and enterprise migrant workers will be given a chance to choose their spouses, and at the same time, talents will be retained for enterprises in the park and efforts will be made to build a harmonious society. As long as you are single and sincerely looking for the other half, you can find him or her in your mind here. May all lovers get married.

Three. Composition of activities:

Organizer: Hukou County Committee of the Communist Youth League

Organizer: Hukou Hotline

Time and place: August 6, 2000, Hukou No.2 Middle School Gymnasium.

Media Support: Hukou Hotline Hukou Radio and Television Station

Four. Arrangement and steps of activities

All preparatory work must be completed before August 5, 2000:

1) Material production and procurement: 10 July 29th.

2) Registration and information production: July1August 5.

3) Advertising and news: July 5th, August 5th.

4) Site planning and design: 1 August 5, 2008

5) Guest invitation: July 65438+July 29, 2004

Verb (abbreviation of verb) main operation steps

The advertising time in the early stage of this blind date can be roughly divided into three stages, which gradually set off a climax.

1) Preheating stage: June 28th to July 5th, which belongs to the publicity pre-heating period of the whole activity. Through the account hotline website and posters, detailed activities will be published and publicized.

2) Mid-term stage: From July 5th to August 5th, the blind date meeting will be fully publicized and featured.

3) Later stage: from mid-July to official opening, everything is ready;

4) Publicity points: Do a good job in the advertising of "Destiny Tanabata-Thousand People Dating Conference" in the early stage.

5) News media: a. Online publicity of household registration hotline; B, TV publicity; C. leaflet page; D, outdoor banners;

6) Advertising content: Focus on "Destiny's Tanabata-Thousand People Dating Conference" as a prelude to the event and make publicity reports to provide a powerful publicity offensive.

Intransitive verbs recruit joint organizers:

On-site investment scope: fashion clothes, wedding photography institutions, flower shops, food and beverage, beauty salons, leisure and entertainment, automobile real estate, etc.

Seven. Registration form (abbreviation)

Online registration; Telephone and e-mail registration; Enterprises and institutions set up registration stations.

Tanabata Valentine's Day Planning Scheme Format 5

Theme: Summer, Romantic Tanabata.

Activity time: July 3 1, 20 _ ~ August 5, 20 _ _

Activity content:

First, Tanabata value-added activities

1. Launch the "Follow WeChat on Tanabata" activity to expand the fan base and influence.

Specific activities: Pay attention to the official WeChat of Snow Muscle Nice Beauty Salon and get a 1 romantic aromatherapy bottle.

2. Launch a great value Tanabata beauty and skin care gift package, so that you can have a good date with ta!

Specific activities: During the activities, customers who buy Snow Muscle Nisi products for more than 299 yuan will receive Tanabata beauty and skin care gifts worth 999 yuan. 3. Near the festival, launch the Tanabata Summer Travel Sunscreen Package to help couples travel.

Specific activities: On the day of Tanabata, you can get a simple travel suit and an ultraviolet umbrella if you buy an anti-mite suit at a beauty salon for over 399 yuan.

Second, Qixi Lottery

The beauty salon held a "Qixi Lottery, Gift Giving in the City" activity.

Specific activities: All consumers who spend a certain amount in beauty salons within 1 month will have the opportunity to participate in the on-site lucky draw. On Tanabata Day, grand prizes are drawn, and small prizes are products or gifts. The most attractive prizes are two tourist places in Hong Kong/Macau/Thailand, which attract market attention and participation and expand the popularity of beauty salons.

Third, the "beautiful feast Tanabata girlfriends price" with new and old relatives and friends.

Specific activities: All old customers bring new customers to Xue Jinisi Beauty Salon for beauty treatment, and launch the "Tanabata girlfriends price", which is reduced by about 99 yuan, 199 yuan and 299 yuan respectively on the basis of the original price. ...

Fourth, on Tanabata, Xuejinnisi Beauty Salon helps you speak out your love loudly.

Specific activities: On Tanabata Day, anyone who professes loudly with his girlfriend in front of the beauty salon under the witness of Xuejinisi Beauty Salon can get a 1 beauty cash coupon and a 1 romantic aromatherapy bottle hanger with 99 yuan value.

The activities that beauty salons can plan for Tanabata should focus on festivals in time in line with the principles and directions of gathering popularity, expanding customers, selling products and building brands, so as to make the activities more famous and attractive, thus hitting customers' hearts and retaining customers.

Activity promotion:

1. Distribute coupons and DM leaflets on crowded streets.

2. Post posters and banners in front of the beauty salon.

3. Send roses, chocolates and other romantic lover gifts.

Precautions for activities:

1, the store layout of beauty salons needs to inject festive colors and more romantic Valentine's Day elements, and festive elements such as roses and pink balloons are essential.

2. The package launched by the beauty salon is limited to half a month.

3. Send warm flowers and chocolates to the beautician who goes to work on Valentine's Day, so that employees can feel the love and care of the beauty salon.

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