The entity is a blank photographic work.

In the art of painting, there is an old saying: painting blank will make you angry. Proper blank space can make the picture vivid, ethereal and handsome. Of course, blank space and entity can set off each other, forming a unique association and mood. Photography and painting art are interlinked, and blank is also suitable for advertising photography.

In advertising photography, we often call the background outside or behind the form a void or blank. Appropriate blank space can make the photographic works show infinite space on a limited screen, and strengthen the shooting theme with generous and concise space division. Therefore, blank plays a decisive role in photographic works.

In photography, the proper use of blank will cause parallax to people and make advertising works full of charm, sense of the times and distinctive personality. Therefore, the blank proportion is very important. Generally, the total area of blank space on the screen is larger than the area occupied by physical objects, so the screen will appear ethereal and delicate; If the area occupied by physical objects is larger than the blank space, it will pay more attention to the sense of reality, while if the physical objects and the blank space are divided into five parts, the whole picture will give people a dull and mediocre feeling.

In advertising photography screen design, blank space is used to distinguish the subject from other elements in the picture and highlight the subject. For example, when shooting the bright moon in the night sky, the bright moon is the subject to be shot, and the blank around the bright moon highlights the subject. In hue, blank can be understood as the dark color around the bright moon, which strengthens our memory and highlights the characteristics of the bright moon.

Besides, if you want to show some exquisite artworks or jewels in advertising photography and put them in a mess, no one can feel the charm and uniqueness of these artworks or jewels, let alone appreciate them. To this end, when shooting, be sure to leave a certain gap around the subject to let the subject release light.

From this perspective, blank plays a very important role in both painting and photography. Proper blank treatment can make the photographic works live together in reality, distinguish between primary and secondary, make the subject more prominent, give people reasonable and smooth enjoyment visually, bring infinite imagination space, and make the whole picture more clear, transparent and full of vitality.