What should the poster contain? What are the contents of advertising poster design?

What does a complete poster contain? A complete poster contains the nature, organizer, time and place of the event. Combine pictures, words, colors, space and other elements completely to show people publicity information in an appropriate form.

Poster; playbill

The name poster originated in Shanghai and is a way of publicity. In the past, posters were used in plays, movies and other performances and activities.

Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea".

Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama.

What does the advertising poster design contain?

Lead: Posters generally consist of three parts: title, text and signature. Pay attention to the refinement of the theme and the description and design of other characters. In addition to eye-catching pictures, text design is also an indispensable part of posters. What is included in the poster design? Let me introduce it to you below, hoping to help you!

When designing posters, the following factors should be fully considered:

Posters require a clear theme. When grasping the positioning of the poster theme, you should reflect the main content you want to express.

Posters generally consist of three parts: title, text and signature. Pay attention to the refinement of the theme and the description and design of other characters.

1, title

There are many ways to write a poster title, which can generally take the following forms:

First, it only consists of language names. That is, write the word "poster" in the middle of the first line.

Second, the topic is directly borne by the content of the activity. Such as "dance news", "shadow news" and "ball news"

Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple".

2. Text

The body of the poster requires the following contents to be clearly written:

First, the purpose and significance of the activity.

Second, the main project, time and place of the activity.

Third, the specific ways of participation and some necessary precautions.

Step 3 sign

Ask the name of the organizer and the date of poster release.

The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted.

; What should be written on the poster? The poster design elements are as follows:

1, full visual impact, can be achieved through images and colors.

Color is the most sensitive thing for human vision. If the color of the home page is handled well, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination and local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3, the content should not be too much, concise and clear, and the length should be short and concise.

4, the picture is the main, supplemented by copywriting.

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

5. The theme font is eye-catching.

Fully embody the principle of positioning design. With distinctive trademarks, signs, titles and graphics.

Extended data:

First, it has characteristics.

1, advertising

The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.

2. Commerciality

Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.

Second, the use

1, advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.

2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.

3, corporate posters: approved by the corporate sector, he can use some ideas to control employees and cause thinking.

4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.

5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, we can make posters to achieve the publicity effect.

-Posters