What are several elements that packaging design needs to include?

Packaging design is carried out through comprehensive consideration of packaging purpose, commodity attributes and target consumers, and its purpose is usually to maximize product functions, attract consumers' attention and enhance brand value. For packaging design, there are several key elements, and Zhonghui Design suggests that special attention should be paid in the process of packaging design.

Commodity attribute

Before packaging design, we must deeply understand the attributes of the goods to be packaged, such as brand positioning, audience, pricing strategy, use and so on. These factors will help to determine the design style, color, shape and material selection. In other words, the packaging design of a high-end luxury brand is obviously different from that of a children's toy. The former often uses more exquisite, elegant and gorgeous design elements, while the latter needs more vivid, lively, concise and direct expressions to attract children's attention.

Target consumers

Consumers are strategic decisions. In packaging design, the target consumer is a crucial link. In the design stage, we need to consider the age, gender, education level, purchasing power, hobbies, lifestyle and other factors of the target consumers, so as to determine the visual effect of the packaging. If it is aimed at the younger generation market, it is very important to use modern fashion sense; If we consider middle-aged and elderly people, we need to pay more attention to quality and health.

Environmental protection ecology

With the gradual enhancement of people's awareness of environmental protection, environmental factors in packaging design are increasingly advocated. In the design process, we should pay attention to the selection of environmental protection materials and minimize the use. At the same time, we should avoid over-packaging and non-degradable items to protect the environment and sustainable development in the future.

Brand elements

Brand element is one of the commonly used components in today's advertising promotion strategy. It refers to the symbols, signs, colors and other contents that can make consumers directly and instantly combine products and brands perfectly. Through their collocation, we can effectively shape the identity of the brand and let consumers have a good impression or trust on the brand. Therefore, in the packaging design stage, we should pay attention to brand vision and information transmission, such as brand logo, slogan, product name and other label elements.

Innovative idea

Innovation is one of the keys to the success of packaging design. Compared with the concept seen by the public, this innovation should be obviously different. This requires the design team to have a fascinating idea to ensure that the product stands out in the market. At the same time, it is also necessary to attract consumers' attention and increase the sales of goods.

To sum up, packaging design not only needs to meet the requirements of commodity attributes, target consumers, environmental protection and ecology, brand elements, innovative ideas, etc., but also needs enterprises to build from a longer-term strategic perspective, promote the growth of commodity sales, and create packaging forms that better reflect the company's brand culture, thus enhancing brand value.

Zhonghui Design Original Packaging Design Works

The above is the design scheme of Zhonghui, a professional packaging design company. I hope it helps you.