Business portrait photography is vivid.

The appearance of photography makes the problem of "likeness" of portrait reproduction easy, and the development of contemporary portrait photography seems to be out of this development direction. In particular, the current popular business portraits are less and less like themselves, and are farther away from the vivid. The vividness here is, of course, not just a simple "likeness", but a similarity in spirit and form on the basis of pleasing to the eye.

Portrait photography in this field generally has the following main characteristics:

1: Correct use of photographic ontology language and non-photographic ontology language. The use of photographic noumenon language is not based solely on whether it is pleasing to the eye, but mainly on whether it can express the expression characteristics of characters. Natural and elegant lighting, accurate exposure, reflecting normal skin color and texture. Cosmetic props should not be too ostentatious and grandstanding. The purpose of makeup is to hide something from time to time, not to set it off. Props are just decorations, not expressions.

2. Capturing subtle expressions and shaping eyes' expressions is the eternal theme of photographers, and it is also the key to whether a portrait photography can be lifelike. In the feminine contemporary portrait photography, it should be said that it is very good at this point. There is a lack in the shaping of eyes. This is mainly due to the dim light used in photography. The high profile created by the soft light on the front makes it difficult to highlight the eyes. Therefore, using light to express the characters' eyes is the key to achieve this state in portrait works.