What is the difference between Tencent's information flow platform and Tik Tok? Which channel is better in the photography industry?

Tencent is the leader of the social industry, which was established at the earliest time. With the help of two super platforms, QQ and WeChat, it has huge traffic and can basically cover all users on the whole network.

Its advertising products mainly include: Tencent Video, Tencent News, QQ Space and Browser, Mobile Native, QQ, WeChat official account and Daily Express.

Advantages: large number of users, wide coverage, high user stickiness, suitable for brand promotion, concentrated young users, and support oCPM mode.

Disadvantages: Because it is a social platform, social-related products are generally not allowed.

Suggestion: confirm the user group of your product, make clear the tonality of the product and have a targeted positioning.

Today's headline is a recommendation engine product based on data mining, and it is still one of the largest information flow advertising platforms.

Main advertising products: today's headlines, watermelon videos, volcano videos, Tik Tok, pangolin.

User characteristics: there are a wide range of groups, and there are more cities in the second, third and lower tiers.

Advantages: the algorithm is mature, the orientation options are fine, the oCPM mode is supported, and the vibrato short video advertisement is novel and effective.

Disadvantages: Headline information flow is costly.

Suggestions: financial management, life, games, app, etc. Try the oCPM bidding method, the cost of Tik Tok is lower.