Traditional Culture Encyclopedia - Photography major - Hohhot Moments advertising, what is the effect of Moments advertising?
Hohhot Moments advertising, what is the effect of Moments advertising?
Five advantages of advertising in Moments
1. Huge number of users: Based on WeChat’s 800 million users, your ads can gain massive exposure instantly.
2. Highly active: A WeChat user checks Moments about 10 times a day, and the number of articles read every month adds up to the thickness of a book.
3. Able to provide accurate data reports: the background can monitor and conduct comprehensive data detection on advertising exposure, click-through rate, interaction, etc.
4. Precise targeting: precise advertising can be carried out based on regions, gender, hobbies and other tags.
5. The billing method is user-friendly: billing is based on the number of ad impressions, and there is no billing if no display is performed, fully reducing the cost of advertising.
What products can you promote in Moments? Brand promotion, public account promotion, mobile application promotion, WeChat card and coupon promotion, local promotion.
What are the benefits of advertising in WeChat Moments? Every message sent by the WeChat public account can be sent to the mobile terminal completely and without error. Marketing effectiveness depends largely on the reach of information, which is where all marketing tools focus most. Unlike mass text messages and emails on mobile phones, which are heavily filtered, every message in WeChat Moments ads can be sent to mobile terminals completely and without error, with a reach rate of 100%.
Compared with Weibo, WeChat has a higher exposure rate. In the Weibo marketing process, except for a few very skillful copywriting and relatively high-profile events that are forwarded in large numbers and gain relatively high exposure rates, the direct advertising on Weibo will soon be submerged, unless you Is it swiping the screen to post ads or users swiping the screen to read Weibo.
The convenience of mobile terminals once again increases the efficiency of WeChat marketing. Compared with PC computers, future smart phones will not only have all the functions that PC computers can have, but also be easy to carry. Users can obtain information anytime and anywhere, which will bring great convenience to merchants' marketing.
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