Theme Scheme of Beautiful China Tanabata Activities

Theme Scheme of Beautiful China Valentine's Day Activities (8 general remarks)

In order to ensure the orderly activities, it is often necessary to make an activity plan in advance according to the specific situation. The activity plan is a written activity plan with clear content and clear steps. So what kind of activity plan is good? The following is the theme scheme (8 articles in total) of the beautiful Tanabata activity that I arranged for you for your reference, hoping to help friends in need.

Beauty Tanabata Theme Scheme 1 Theme:

Fate this life, Tanabata love each other.

Activity time:

20xx August 22nd -20xx August 28th

Activity purpose:

Because the performance of beauty salons in off-season is not ideal, in order to promote economic growth, the main purpose of this activity is to reverse the decline and improve the performance of beauty salons through Valentine's Day on Qixi. Relying on various channels to promote beauty salons and expand the brand influence of beauty salon franchisees, so as to enhance the image and popularity of stores and stimulate customers' consumption behavior.

Activity preparation:

1. After the customer information resources are fully integrated, the specific activity plan will be released through the platform channel. For example, this Valentine's Day promotion will be released to customers in the form of LED lights outside the store, telephone messages and online media.

On Valentine's Day, there are bound to be a large number of couples giving gifts to each other, and most of these gifts are flowers, dolls, chocolates, jewelry, music boxes, perfumes, cosmetics, lighters and other items. Then beauty salons can organize this promotion in conjunction with other shops around them, such as cinemas, flower shops, restaurants, jewelry stores and other businesses to enhance the influence and appeal of beauty salons.

The activity plan should be flexible, not strictly implemented. Every beauty salon should adjust, change or supplement the promotion plan according to the actual situation of its own store.

Activity content:

1. As we all know, Valentine's Day on Qixi is to commemorate the beautiful love story of Cowherd and Weaver Girl. Cowherd and Weaver Girl really love each other but can't be together. We should cherish our lover more through this story. Beauty salons can hold a photo activity for couples or couples, and collect and collect photos of couples, couples and families from customers' Weibo, QQ, WeChat and other communication tools or on the spot. On August 9th, 10 photos were randomly selected, and a certain amount of nursing cards were obtained in the beauty salon.

2. Cooperate with major local businesses to provide event gifts, such as jewelry, wedding photography shops, cosmetics shops, etc. Customers who spend all their money in 520 yuan in beauty salons during the activity can enjoy preferential activities from surrounding businesses.

3. Many couples will choose to go to the cinema to watch an atmosphere film, such as romance, on Valentine's Day. Then beauty salons can aim at this phenomenon and give free movie tickets to former 10 customers every day during the activity.

Precautions:

It is very important to do a good job in publicity during the event, especially the slogans and pictures of the publicity content must be carefully designed, emphasizing the romantic atmosphere in line with Valentine's Day. In addition, it is necessary to set a good performance goal, arrange the tasks reasonably for the staff of the beauty salon, and cooperate with them to do their work well. After the activity, the beautician should be rewarded in time to boost the team morale, so that everyone can meet their daily work with high morale in the off-season.

Theme Scheme of Beautiful China Tanabata Activities 21. Promotion Theme

Happy Valentine's Day on Tanabata, a great gift!

Second, the purpose of promotion

1. Use holiday promotion to stimulate customers' consumption and increase the sales performance of beauty salons at the end of the year.

2. Maintain old customers and expand new customers through promotional activities.

3, further enhance the feelings with customers, thereby improving customer loyalty.

4. Improve the strength brand of beauty salons.

Third, the promotion time.

Xx，xx，xx-xx，XX

Fourth, the promotion target.

New and old customers of beauty salons

Verb (abbreviation of verb) promotion form

Redemption+raffle+emotion

The promotion content of intransitive verbs

1, "Thanksgiving Gold Card" promotion

During the Valentine's Day activities on Qixi, all regular customers can get the "Thanksgiving Gold Card" in the beauty salon, and enjoy 8. 20% discount. In addition, the face value of this card can be exchanged for the corresponding consumption amount in the beauty salon during the activity.

2, empty bottle discount promotion

I believe many old customers have bought some products in beauty salons. For those used empty bottles, beauty salons offer preferential activities for recycling empty bottles. For example, you can get a 10% discount on empty bottles. Two empty bottles can be 15% off, and so on.

Seven, promotion matters needing attention

1. Before the promotion, beauty salons can hang banners outside the store, ask beauticians to hand out activity leaflets or call old customers to promote the promotion.

2. Set sales targets for beauticians, arrange corresponding tasks, and give corresponding bonuses according to the compliance rate after the activity.

Theme Scheme of Beautiful China Valentine's Day Activities 3 I. Theme of Activities

Tanabata lovers, true love is infinite.

Second, the purpose of the activity

1, increase new customers and consolidate old customers in beauty salons through Valentine's Day activities on Tanabata.

Let more people know about our beauty salon and promote our brand through activities.

Third, the activity time

Xx，xx，xx-xx，XX

Fourth, the active object.

All female customers

Verb (abbreviation of verb) activity content

1. In the promotion activities of beauty salons, all men who come into the store to buy products for their girlfriends or accompany their girlfriends to the beauty salons to do projects can receive special roses and chocolates for Valentine's Day at the beauty salons for free.

2. All products or articles consumed by customers will be discounted on the basis of the original price, all of which are 8. 50% off.

3. Anyone who buys "Unlimited Love Activity" in the beauty salon spends 899 yuan. As long as it is proved that it is for his wife (girlfriend) to fully express his love, the beauty salon will prove that it is for your love. You can ask your wife or girlfriend to do facial treatment in the beauty salon for three times for free.

4. Anyone who spends more than 1099 yuan can get a bunch of roses and flowers (9 flowers of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a special person. With a greeting card, you can write whatever you want.

Popularization of intransitive verbs

1. Promotion time: xx, xx, xx-xx, XX.

2. Publicity methods:

There are two beauty salons in Yi Labao in front of the beauty salons, which have the details of Valentine's Day activities.

B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.

C, you can put up big posters nearby to publicize the activity plan of the beauty salon.

Distribute leaflets near the beauty salon.

Seven, matters needing attention

1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.

2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.

3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.

4. You can do activities in conjunction with nearby supermarkets or stores, and give Valentine's Day coupons from beauty salons as gifts.

Theme Scheme of Beautiful China Valentine's Day Activities 4 I. Theme of Activities

Love is on Qixi, and love lasts for a lifetime.

Second, the activity time

Xx，xx，xx-xx，XX

III. Contents of activities

Valentine's Day on Qixi originated from the beautiful love story of Cowherd and Weaver Girl, but we can't appreciate each other. This is a couple's festival. Through this festival, lovers can know how to cherish each other better, and single friends who have not found true love can find their other half. Beauty salons can hold blind date parties, collect platform for single friends to register and publicize activities. On August 9 th, the matching activities will be held on the spot. Successful couples will get a certain amount of nursing experience and wedding photos, jewelry, movie tickets and other gifts in the beauty salon. Beauty salons can cooperate with nearby brand stores such as wedding photo studios, jewelry and cinemas. , and support each other to provide event gifts. At the same time, you can also take photos of lovers' love online, collect sweet photos of couples through promotion on major online platforms, select them by voting and forwarding, and finally determine the top ten by voting to enjoy a certain beauty care experience.

Fourth, activity preparation

1.On August 9th, Valentine's Day, prepare the venue layout, including flowers, chocolates, music boxes, balloons, booths and LED lights. At the same time, arrange staff: host, gift distribution personnel, sign-in personnel, Andhadhun, waiter, etc. Activities must be rehearsed more than three times in advance to ensure the flow and arrangement of the whole activity. Flexible arrangements should be made on the day of the event, and dogmatic implementation should not be carried out because of minor mistakes. Should be arranged and promoted according to the actual situation on site.

2. The activity copy should be prepared one month ago, finalized half a month ago, and released through major platforms. The activity should be widely publicized online, and the registration list should be fed back in time, followed up by phone messages.

Verb (abbreviation of verb) matters needing attention

1. The pre-publicity work is extremely important, especially the pictures of the event, the value of the gifts and the copy of the event. These are the keys to attracting customers to participate in the activities.

2. During the activity, beauty salons should unite and achieve results together. At this time, the beauty salon manager should boost everyone's morale and encourage a good state.

3. Rehearse in advance at the event site to mobilize the atmosphere. The activity is for the follow-up paid service, so it is very important to implant advertisements invisibly during the activity and track the interested customers.

Beautiful Tanabata Activity Theme Scheme 5 Activity Theme:

Summer love, Tanabata love.

Activity time:

20xx August 1 ~20xx August 6th

Location:

Pu Li ti sha beauty salon direct sales stores he pu Li ti sha beauty salon franchisee

Active object:

Mainly lovers

Activity promotion:

1. Publish news and activity announcements in simple official website, Weibo, forums and other online channels.

2. Distribute coupons and DM leaflets on crowded streets.

3. Post posters and banners in front of the beauty salon.

4. Send roses, chocolates and other romantic lover gifts.

Precautions for activities:

1, the store layout of beauty salons needs to inject festive colors and more romantic Valentine's Day elements, and festive elements such as roses and pink balloons are essential.

2. The package launched by the beauty salon is limited to half a month.

3. Send warm flowers and chocolates to the beautician who goes to work on Valentine's Day, so that employees can feel the love and care of the beauty salon.

Activity content:

1, Beauty Package for Couples-Consumption for Men and Women

On the same day of Valentine's Day in China, a special offer was launched. Anyone who buys a couple's beauty package on Tanabata will get a chance to draw a luxury gift package. The prizes include a gold card in a beauty salon, a bouquet of roses and five free facial treatments. These can attract customers to spend, requiring both men and women to spend at the same time.

2, foot massage promotion-intimate lover theme

A journey of a thousand miles begins with a single step. Take good care of his or her feet. Is your love close enough?

The beauty salon has newly launched a boyfriend or husband to massage your girlfriend or wife's feet on the spot, so that she can feel your truest love. On the day of the activity, the couples who enter the beauty salon will draw out nine couples who are willing to massage each other, and the pedicure technician of the on-site beauty salon will personally teach simple massage and pedicure techniques, so that she can enjoy your most intimate thoughts. If you love her, massage her feet!

3. Sweet kiss

During Tanabata, an activity was held in front of a beauty salon in Prittie, inviting passers-by to hold a kissing contest. As long as you kiss on the stage for more than 3 minutes, you can get the whole body care of the beauty salon and a bunch of roses. This activity is specially prepared for couples.

Theme Scheme of Beauty Tanabata Activity 6 I. Determine the theme.

Theme: XX Beauty & Hairdressing Chain Store, Spend Romantic Tanabata with You Location: XX Beauty & Hairdressing Chain Store Activity Time: 20xx August X to August X Activity Target: People aged 20 to 50.

Second, the propaganda work

1. Integrate the customer resources of beauty salons, and uniformly release the event information to the guests in the form of print advertisements, DJ tables, LED display screens and short messages;

2. Prepare exquisite small gifts and give them to female customers during publicity;

3. Carefully arrange the venue and strive to create a romantic holiday atmosphere;

4. Post posters in the community and campus and send coupons;

5. You can cooperate with flower shops, cinemas, jewelry stores, wedding photography agencies and other businesses to promote and enhance the influence of Tanabata activities in beauty salons.

III. Contents of activities

1, special promotion-foot physical therapy massage

On Tanabata, we offer preferential services to customers at a discount, which can attract a large number of tourists. Qixi promotion should highlight the cultural atmosphere of Valentine's Day.

This day is a day for couples to get together, and beauty salon chain stores should take this as the theme, so that both male and female couples can enjoy the benefits and benefits brought by the "Romantic Tanabata" activity.

A journey of a thousand miles begins with a single step. On the romantic Tanabata Day, beauty salon chain stores can launch "foot care" preferential activities, which can make our customers really feel the benefits and care.

The details are as follows: On the day of the event, couples who come to our store can get a massage from a professional foot technician and enjoy a 7.7% discount.

2, bundled promotions-beauty packages for men and women

Tanabata promotion, beauty salon chain stores should change the previous marketing plan and "bundle" male and female couples together to sell them.

For example, Valentine's Day launched a "beauty package for men and women". On the seventh day of July, couples who buy this package can enjoy a SPA treatment and a Chinese medicine full-body massage, and get a VIP experience card for free.

This package is aimed at couples, so it belongs to two-person consumption package, and can be used by both men and women when spending.

3, love for a lifetime, really show love (recharge)

On Valentine's Day, every lady who comes to the beauty salon will be given a rose (***200 while stocks last), and all couples will be given a beautiful gift when they arrive at the store.

In addition, from 9: 00 a.m. to 2: 00 p.m.1:00 p.m., on the hour, our store will select a lucky customer to send a surprise and reward a mysterious gift.

4, Valentine's Day love blockbuster

Many people choose to go to the cinema to watch movies. Every couple can get two movie tickets when they enter the store on Valentine's Day.

5, Tanabata girlfriends price

Where old customers take new customers to beauty salons, they will introduce the "Tanabata girlfriends price", which will be reduced by about 99 yuan, 199 yuan and 299 yuan on the basis of the original price. ...

Fourth, attach importance to activities.

1, beauty salon chain stores can cooperate with nearby flower shops, and give 99 roses to couples over 1000 yuan on the day of the event.

2. The package offered by beauty salon chain stores must have a time limit, within one to three months. After the deadline, it will be invalid. (in order to spend the card in time)

3. Before the activity, decorate the storefront with flowers and balloons to create an atmosphere for Valentine's Day activities.

4. Give employees some small gifts on Valentine's Day, such as chocolates and flowers, so that employees can also feel the care and love of beauty salon chain stores.

5, beauty salon chain promotion, must be targeted, remember not to grandstanding.

Theme Scheme 7 of Beautiful Tanabata Activity Theme:

Come to Yue Hui on Tanabata!

Programme of activities:

1. During the promotion activities of beauty salons, all men who come into the store to buy products and projects for their wives (girlfriends) or accompany their wives (girlfriends) to do projects can get a bunch of flowers and a box of exquisite chocolates in the beauty salons.

2. During the promotion period, the Qixi romantic gift package was launched. All men can buy a special gift package worth 899 yuan in the beauty salon and give it to their wives (girlfriends). The Qixi romantic gift package includes a set of flowers, a bouquet of exquisite chocolates, and special product gift boxes for basic care items and body care items (greeting cards can be attached and delivered to designated places by special personnel).

During the promotion period of beauty salons, all customers who enter the store can enjoy a 15% discount.

4. Only on Tanabata, all customers who come into the store for consumption can speak out their love for each other loudly, and they will also receive a female private money and a bunch of roses.

Each couple will get two movie tickets when they go to the store to spend money on Valentine's Day.

6. During the promotion period of beauty salons, in-store members can enjoy a recharge discount, with 3,000 to 3,000, 5,000 to 50,000, and so on!

7. Customers who arrive at the store on Tanabata Day will receive a rose (until it is delivered), and all couples will receive a beautiful gift when they enter the store. In addition, from 9: 00 a.m. to 265438+ 0: 00 p.m., on the hour, our store will draw a lucky customer and give a beautiful mysterious gift.

Beautiful China Tanabata Theme Scheme 8 I. Theme of the event

Family ties are priceless, and love is on Qixi.

Second, the activity time

20xx year x month x day -x month x day

Third, the object of the activity

New and old customers and boyfriends (husbands) of beauty salon franchisees.

IV. Purpose of the activity

1. Use Tanabata Valentine's Day to increase customers for beauty salons.

2. Through the promotion of Tanabata activities, deepen the impression of surrounding consumers on their beauty salons, so as to achieve the role of brand promotion.

3. Give back to old customers through Tanabata activities to achieve the purpose of staying.

Verb (abbreviation of verb) activity promotion

1, publicity time: 5 days before the event;

2. means of publicity: a. issuing bills along the street; B, hang banners; C, poster posting and x-box; D. SMS, WeChat or telephone invitation; F. Send tweets on the public WeChat platform of beauty salons; E, beautician circle of friends publicity;

Activity of intransitive verbs

During the period of 20xx- 16:00pm, all women can get a coupon for the best love story. As long as their boyfriends and husbands write their love story vows at the event and paste these touching love stories on the love wallboard in the beauty salon lobby, they can get an experience coupon worth 299 yuan and a voucher worth 199 yuan, and they can also participate in the lucky draw.

The results of the selection will be announced on the evening of 17: 00, and three awards will be awarded, such as the most touching love story award, the most creative love story award and the most humorous love story award. The winners will receive a free couple movie package and a 30% discount on any beauty project.

Seven. Matters needing attention in activities

1, Tanabata flyers, advertising language should be infectious and inflammatory.

Therefore, when designing advertising language, Tanabata is a couple's festival, and the theme must be the most reasonable, romantic and considerate, first to impress women, and then to promote men's active participation through women's appeal. When designing leaflets and slogans, we can find another way and use expressions that don't follow the crowd. As long as it is the blessing of three views, "the language is not amazing and endless" is also possible.

2, the activity time should be well grasped.

Romantic Valentine's Day in China is a holiday that all businesses will aim at. Before this day comes, many businesses are already "waiting for opportunities". Generally speaking, a week before the festival, beauty salons had better not do too many promotional activities, so as not to let the flow of Tanabata activities be consumed in advance.

3. The activities should be publicized in a comprehensive way.

In the Internet era, we should not only do traditional propaganda methods, but also use self-media platforms, official WeChat accounts and other promotional resources. A high-quality Tanabata tweet can replace the high advertising fee.