How to display festivals well?

Generally speaking, it is necessary to analyze the product characteristics, judge the market positioning, plan the exhibition theme, design the expression form, etc., in order to make a certain exhibition plan. In the early stage of making the plan, we should first analyze the goods, with the purpose of grasping the basic attributes and main features of the goods, namely the categories, characteristics and personality of the goods, as well as the connotation that the brand needs to convey, so as to clarify the displayability and display focus of the goods. Secondly, we should analyze the market positioning of this commodity from the overall trend.

After making the above preparations, you can start to make a design plan, that is, formulate the corresponding display theme and overall image style, which can be displayed in the form of a story through a plot as the background or just a picture. Exhibition is a special design field, which is not only the combination of plane and facade, but also the combination of three-dimensional and multi-level We also need to understand psychological consciousness and how to impress people. Different from the director, it is interpreting a static story, and different from photography, it shows a three-dimensional picture. The remaining work is to use display methods and tools to realize the scene atmosphere. Including architecture, soft decoration, prop collocation, lighting and even music. When implementing the planning, determine the power supply according to the lighting setting scheme; Determine the production and procurement plan of display tools, props and decorative supplies; Implement the materials and dosage required for construction; Determine the overall schedule and progress of the implementation plan; Ensure the safety of the audience and exhibits; Evaluate the required cost.

How does Meimei Department Store display brand clothing?

The environment of terminal stores mainly adopts the form of theme display, which is to set up a theme display mode for clothing display. This is also the way many stores adopt. Themes should be changed frequently to meet the needs of seasons or special activities. It can make the store create a unique atmosphere, attract customers' attention, and then play a role in promoting goods. In addition, there is also an isolated island display form, that is, a special display booth is set up at the entrance of the store or on the open space that does not hinder the passenger flow. This booth belongs to the positioning booth, because it allows the audience to see the displayed goods from four directions. Therefore, only special props are used to compare the quality of goods, and no obvious theme design is made. The window part is mainly in the form of theme or related display, that is, different kinds of complementary clothing are displayed together. Using the complementarity between commodities, customers can not only pay attention to the main commodities, but also pay attention to the auxiliary commodities nearby. It can diversify the overall display and increase the probability of customers buying goods.

What are the differences and gaps between domestic window design and similar department stores abroad?

Just like the origin and development of clothing, display design first appeared, developed and matured in Europe. Even now, the changes and forms of commodity display design in Europe and America represent the latest trend in the world. As a trend leader, the exhibition design in Europe and America plays a "butterfly effect" and spreads all over the world.

However, Japan, South Korea and other developing countries popular in East Asia have accepted the most advanced information of world display design, and combined with the characteristics of their own countries and Asian countries, they have merged into the latest fashion trends with Asian characteristics. These countries can be said to localize global popular information, laying a solid foundation for Asian countries to introduce the latest display design methods.

At present, domestic visual image display has been regarded by more and more enterprises as an effective means for merchants to accurately display brand connotation and convey brand value to consumers. However, at present, it is still in its infancy, and the display awareness and skills of the general environment are still slightly immature compared with those of foreign countries. The domestic process materials and production level have also caused certain restrictions on the window design.

How to attract more buyers by window design?

There is a "7 seconds" principle in the field of marketing, that is, 70% people can have the final desire to buy a product, which is decided within 7 seconds before they pay attention to the product, and visual performance is the primary influence within 7 seconds. Unique creativity, the embodiment of fashion elements, the quality of products and the connotation of brands are all interpreted in an instant, the audience's eyes are attracted, and the impulse to buy will slowly breed. Window design is to successfully promote the brand's conceptual lifestyle or clarify the trend to the audience, so that they can have a sense of identity and form habits.