How much is the headline advertisement today? How many charging modes are there in today's headline bidding advertisements?

First, several charging modes of today's headline advertisements:

CPC (click billing): billing is based on the user's single click, and each click is calculated once;

CPM (Thousand Exposure): Billing by Thousand Exposure, and advertising is counted once every 1000 exposure;

CPV (Effective Broadcast): Today's headline video advertisements are charged according to the effective broadcast amount of video promotion;

CPA (Pay by Effect): In today's headlines, it is charged by effective call, submission of customer information form, and copying of official WeChat account. (Note: Each industry is different, and each charging method needs to be understood in detail);

OCPC (click-to-convert charge): Click-to-charge can set the conversion form and conversion amount.

Second, most advertisers use CPA and OCPC advertising billing methods.

CPA is most commonly used in wedding photography, travel photography, education and training. You can set the cost of a single customer, which can control the customer cost well and optimize the advertisement conveniently.

OCPC is suitable for customers who want to obtain a large amount of conversion effect data and invest at least 50,000 yuan in advertising budget every month. Depending on different industries and products, the actual budget may be higher than 50 thousand. Basic principle: First, invest an experimental budget to see what features users can easily convert into consultation, message, download and so on after seeing the advertisement. Then advertise to more users who meet this feature and get more conversions at a lower price. The experimental budget invested in the early stage cannot be too small! Otherwise, enough sample data cannot be obtained. There must be at least 240 sample data, that is to say, if the initial conversion cost is 100 yuan, the advertising budget of 24,000 yuan will be needed for the preliminary test, and then the data will be optimized, and then 80,000 yuan will be invested to achieve the goal of 1840 conversions in 56 yuan.