What does this sign mean?

Today, with the rapid development of science and technology, printing, photography, design and image communication are playing an increasingly important role, and the development of this non-verbal communication has competition against language communication.

Fight for strength. Signs are a unique way of communication.

When people see smoke rising, they will think that there is a fire below. Smoke is a natural sign of fire. In the era of underdeveloped communication, people use smoke (wolf smoke) as the meaning of transmitting fire.

Special information means with relevant meanings (such as emergency, emergency, alarm for help, etc.). This man-made "smoke" is both a signal and a sign. It rises high, spreads slowly and has a fresh image.

Ming, distinctive features, can be seen quickly from a distance. The speed and effect of this non-verbal communication were beyond the reach of language and writing communication at that time. Today, despite language and literature,

The means of written communication are very developed, but the intuitive means of communication, such as signs, make the public clear at a glance, get quick results, are not bound by different nationalities and national languages, and have stronger adaptability.

The accelerating pace of life needs its special function, which is still irreplaceable by any mode of communication.

Signs are symbols that show the characteristics of things. It takes simple, obvious and easily recognizable images, graphics or text symbols as its intuitive language. Besides what it represents and replaces, it also has the functions of expressing meaning, emotion and indicating actions.

As a special way of human intuitive contact, symbols are not only ubiquitous in social activities and production activities, but also for the fundamental interests of the country, social groups and even individuals. Yuelai

The more it shows its extremely important and unique role. For example, the national flag and national emblem, as symbols of a country's image, have special meanings that are difficult to express accurately in any language or writing. Signs of public places

Signs, traffic signs, safety signs, operation signs, etc. It plays an intuitive and quick role in guiding people to carry out orderly and normal activities and ensuring the safety of life and property. Trademarks and store signs

Special signs such as factory signs are of great significance for developing economy, creating economic benefits and safeguarding the rights and interests of enterprises and consumers.

Practical value and legal protection. There are almost all kinds of major domestic and international activities, conferences, sports meetings, postal transportation, financial trade, organs, groups and even individuals (stamps, signatures)

There are signs of their own characteristics. These signs play the role of communication, exchange and publicity from all angles, promote the progress of social economy, politics, science and technology and culture, and protect their respective rights and interests.

With the increasing frequency of international communication, the characteristics of intuition, visualization and freedom from language and writing barriers are extremely beneficial to international communication and application, so the international logo can be popularized rapidly.

It has become one of the most effective means of visual communication and an intuitive contact tool for human communication.

The symbols interpreted by modern Chinese dictionaries are symbols that represent characteristics.

1. Signs are both two-dimensional (plane) and three-dimensional (three-dimensional).

2. About the relationship between marks and trademarks: According to the Trademark Law,

2. 1 Visibility signs (including words, graphics, letters, numbers, three-dimensional signs and color combinations, and combinations of these elements) that can distinguish their own goods (including services) from others' goods can be used as trademarks.

Apply for registration. The logo of the trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

2.2 However, the following marks shall not be used as trademarks:

(1) identical with or similar to the national name, national flag, national emblem, military flag and medal of People's Republic of China (PRC), and identical with the names and graphics of specific place names or landmark buildings where the central state organs are located;

(2) identical with or similar to the name, national flag, national emblem or military flag of a foreign country, except as agreed by the government of that country;

(3) identical with or similar to the name, flag and emblem of an intergovernmental international organization, except with the consent of the organization or not easily misleading the public;

(4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized;

(5) identical with or similar to the names and symbols of the Red Cross and Red Crescent;

(six) with ethnic discrimination;

(seven) exaggerated propaganda and deception;

(eight) harmful to socialist morality or other adverse effects.

Geographical names of administrative divisions at or above the county level or foreign geographical names well known to the public shall not be used as trademarks. However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered users of geographical names

The trademark continues to be valid.

2.3 The following marks shall not be registered as trademarks unless they have been marked and can be easily identified after use:

(a) only refers to the common name, figure and model of the commodity;

(two) directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Lack of distinctive features.

(4) Where an application for trademark registration is made with a three-dimensional mark, the shape of the commodity, the shape of the commodity necessary for obtaining a technical effect or the shape that makes the commodity have substantial value, which is only produced by the nature of the commodity itself, shall not be registered.

"Signs" in Statistics

Statistical symbols are also called symbols.

The attributes or characteristics of the whole unit are called signs.

Classification of signs

1 can be divided into two categories according to the different properties of symbols.

(1) quality mark

(2) Symbol of quantity.

According to the change of symbols, it can be divided into invariant symbols and variable symbols.

(1) invariant flag

(2) Variable signs

Color of the sign

The speed of color information transmission is stronger and faster than the visual impact of points, lines and people. Introducing people's sight at a speed of 300,000 kilometers per second is a voice advertising language. Its "fast" function is used to

Some cars that indicate "emergency" and "danger", such as red fire engines and white ambulances, have a high degree of vigilance and attention.

In the process of name design, it is particularly important to stimulate consumers' psychological association and desire and create their own brand personality by using color feeling and association information. Therefore, brand designers must seriously study and study the sense of color.

Emotion, the warmth and coldness of color, the sense of lightness and heaviness of color, the sense of softness and hardness of color, the sense of area of color, the sense of space of color and the sense of taste of color.

The feeling of color refers to the different psychological hints brought by the hue, chroma and lightness of different colors. Color sense that brand designers need to master.

Emotion of color

Red-warm, exciting and warm.

Yellow-neutral, noble and quiet.

Green-neutral, energetic, young, peaceful and quiet.

Blue-gives people a cold, quiet and far-reaching feeling.

White-gives people a sense of purity, cleanliness and desolation.

Black-gives people a sense of solemnity, simplicity and sadness.

Cold and warm feeling of color

Red, orange and yellow are warm colors; The middle color between purple, blue and warm colors gives people a cold feeling.

Brightness and lightness of color

Cyan is cool; Green is a cool color. The color with strong lightness feels light, and the color with weak lightness feels heavy, that is to say, it feels light and dark feels heavy.

Soft and hard feeling of color

Warm and bright colors feel soft, while cool and dark colors feel hard and firm.

Regional sense of color

Dark color gives people a feeling of small area.

Spatial sense of color

The color with stronger lightness feels far away, and the color with weaker lightness feels close.

Taste and color sense

Yellow, blue and green give people a sour feeling, white, milky yellow and pink give people a sweet feeling, brown, dark green and black give people a bitter feeling, and red gives people a spicy feeling. Warm color series gives people a warm and happy feeling: cool color.

This series gives people a cool, cold and quiet feeling. If cool colors and warm colors are used together, it gives people the impression that warm colors expand outward and move forward, while cool colors contract inward and backward. Understanding the color law is of great practical value for choosing brand names with outstanding colors.

Color association refers to what consumers think when they come into contact with a certain color, including thoughts, feelings and forms of things. The associations of colors are as follows:

White-pure, clean, bright, white and snowflakes. In addition, in China folk customs, white also reminds people of sad things.

Black is silence, despair, misfortune, terror, silence and seriousness. In addition, clothing gives people a solemn feeling.

Gray-moderate, ordinary, gentle, modest and unfair.

Red sun, flame, emergency, blood, celebration, enthusiasm, love, vitality and danger.

Orange-Yang, positive, optimistic and warm. In addition, there are fraud and jealousy.

Yellow-hope, wealth, authority, brilliance, wisdom, gold and happiness.

Green-vegetation, peace, environmental protection, growth, health, nature and tranquility.

Cyan-honest, calm, ocean, broad, long-lasting, negative and intelligent.

Purple-elegant, noble, magnificent, mysterious, eternal, uneasy and verve.

Gold-fame, wealth and loyalty.

Silver-faith, wealth and purity.