Romantic Qixi theme activity planning

In order to ensure the safety and smooth progress of activities, it is usually necessary to make a complete activity plan in advance, which is formulated for an activity, including detailed rules and steps for the implementation of specific actions. So what problems should we pay attention to when making an activity plan? The following is my collection of romantic Tanabata theme activities, for reference only, let's take a look.

Romantic tanabata theme activity plan 1 activity 1: sweet photo of "tanabata" couples.

Viewers who buy more than two movie tickets can scan WeChat on the spot, pay attention to the official WeChat of "20xx" Studios, participate in the sweet photo-taking activities of couples on Tanabata, and wear couples' photography props for free. Professional photographers will take two sweet photos of couples on the spot and send them directly to the audience's mailbox.

After receiving the photos, the audience will share them in Weibo and take photos at @x and @ International Studios, and then get a pair of 12 inch fashion Ramina at the designated place.

Activity 2: Lucky Draw

Members can participate in the lucky draw by purchasing tickets with their membership cards, and have the opportunity to win exquisite prizes provided by xx photography. The prize is a couple photo worth 3,999 yuan and a set of personal photos worth 2,999 yuan. Viewers who don't smoke albums will also get a rose soap flower gift box worth 199 yuan!

August 17, Tanabata, I came to xx Studios, watched a touching love film and took a sweet photo of two people, in order to commemorate the unique sweetness and romance belonging to two people!

Activity 3: Give creative paper cup illustrations to the boutique book bar.

On the same day, anyone who buys Tanabata sweet special drinks in Tanabata boutique book bar can get a professional illustrator provided by Booker Book Company to draw creative paper cups for you on the spot. You can also write a declaration of love on a cup for you, so that your love can last a lifetime!

Romantic tanabata theme activity plan 2 1, theme interpretation:

The theme idea of this blind date activity is based on "xx", which caters to the white-collar workers' yearning for romance, surprise, humanity and making friends in ordinary life, so they have drawn up "Crossing Tanabata Night R26；; On the one hand, the theme of "Looking for a more beautiful you" literally points out the basic elements such as the background and time of the activity, and on the other hand, it aims at satisfying the psychological desire of the target group to attract consumers' attention, which has the characteristics of fluency, culture and communication.

2. Activity time:

20xx 8 17

3. Location:

Temporary access to western restaurants.

4. Activity orientation and tonality

Tonality: Wide range of styles, cultures and fashions.

5. Forms of activities

8. The cost of15-8.16 shall not exceed _ _ _ _ _ _ _ _ USD.

8. 17 tanabata night theme activities → set off the audience, create news topics and expand popularity.

6. Activity content

With the theme activities on the day of Tanabata as the main line, supplemented by the previous coupon rebate promotion, the three-day "Crossing Tanabata Night R26；; Looking for a more beautiful you "theme marketing campaign, aiming at August 17, held a" meeting you suddenly "single dating party and a" romantic aftertaste for a year "couple dating party.

20-40-year-old single group-Crossing Qixi Night. Suddenly meet you "big single date party:

All singles can participate in the large-scale single dating party held by 8. 17_ western restaurant, which provides the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )

Couples and couples aged 20-40 —— Crossing Qixi Night. Romantic aftertaste year "couples theme party:

As long as you have a partner, you can attend a couple-themed party held in 8. 17_ restaurant. All couples can enjoy a 50% discount when they go to the western restaurant for consumption on Tanabata Day. 8. 17 customers who celebrate their wedding anniversary can enjoy the free couple package provided by the western restaurant as long as you dare to tell your romantic love story.

Romantic Tanabata Theme Activity Plan III. Activity Theme

Love each other and love Tanabata best.

Second, the activity time

August 16-August 20

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, caring for each other and loving Tanabata the most-"My Love and Me" large-scale solicitation activity (August16-August 20th)

Do you remember your first group photo? Do you remember the promise you made in front of your relatives and friends? Xx "My Love and I" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises ... After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were five, and the owner of each photo rewarded xx with a beautiful gift worth 2000 yuan.

The earliest wedding promises were five, and the owner of each promise rewarded xx with a beautiful gift worth 2000 yuan.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge:

2, care for each other, love Tanabata-the current price of ——XX Pedestrian Street is 77% off. (August 18-20, discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, love the Tanabata -XX large-scale cultural performances, wonderful live activities.

August 10- 13, wedding show in Liuhe Square, xx.

August 14- 17, wedding dress show in xx Zhongxing Square.

August 18, August 20th, xx Zhongxing Square-Century Taihua Culture Year.

Person in charge:

4, care for each other, love Tanabata-Wanzhi Crane is sincere.

Xx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.

On the afternoon of August 10, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge:

5. Care for each other and love Tanabata-XX Tanabata Bridge Club!

Objective: To make use of China traditional festival "Qixi" to hold a "Queqiao Club" with social welfare, so as to attract more customers to enter and understand xx.

Time: August 10 to August 20th.

Cooperatives: Kuba Mall, Gome.

Theme: Meet you and me, because Gome -XX Tanabata Queqiao Club.

Form:

Blind date registration is a form, fill in the blind date registration form.

The staff will fill in the registration form, register it on the blind date registration card and post it on the spot.

Active phase:

The first stage: the registration period is from August 10 to August 20th.

Interested personnel can sign up at xx General Service Desk, Century Taihua Plaza General Service Desk and Xinhe Supermarket Service Desk.

The second stage: the blind date stage

On September 2, xx held a large-scale villagers' meeting, and the company personnel made a list of applicants.