Tianjin Binhai New Area wedding photography market has huge consumption potential.

The consumption of photo studio in Tanggu ranks first.

The consumption potential of Binhai wedding photography market is huge. With the knowledge of this industry, large domestic chain stores are constantly stationed, and Tanggu residents spend the most on wedding photography in the city.

Although there are dozens of wedding photography shops scattered in Binhai New Area, there are about 10 large and medium-sized photo studios that really share more than 90% of the wedding market. The reporter saw in Jinjie, Tanggu that there are five or six wedding photo studios on both sides of the street about 200 meters away. Although many photo studios say that July is the off-season of the industry, the reporter saw different scenes from the four or five photo studios he visited. Some are so deserted that there are no customers, some have more service personnel than customers, and some are full. According to industry sources, the price of wedding photography in Binhai Studio ranges from 2,000 yuan to 20,000 yuan, and the per capita consumption in Tanggu District ranks first, reaching about 7,000 yuan, which is higher than that in the six districts of Tianjin and almost the same as that in Guangzhou, Wuhan and other cities. Binhai wedding photography market has great potential.

According to industry sources, in the first half of this year, the wedding photography market in coastal areas increased by 10%- 15% compared with last year, which did not set the overall situation for 2008. The upcoming Olympic Games will bring new highlights to the wedding photography industry. The fiercest war in the whole industry will be ignited in August-June, and the main growth point of sales and the outcome of the annual competition will be at stake in June, 65438+ 10. (Wang Zuling)

Professional promotion of brand

Every studio says: the competition is fierce. As a result, large photo studios began to continuously train employees, upgrade their brands with professionalism, and grab customers with VIP-level services.

There are currently two camps in the wedding photography industry: photo studio VS photography studio. Although the two are not a heavyweight in scale, in the era of pursuing individuality, many customers have favored photography studios in the past two years. Industry insiders predict that it won't be long before most customers of the photography studio will return to the studio. Because powerful photo studios have innate conditions for stronger brand promotion. The reporter learned in a national chain photo studio that makeup artists train once every three months and go to training schools in Dalian and Daqing to learn the latest makeup artists and popular elements. In another studio, all photographers have five or six years of portrait photography experience and have published their works in well-known domestic media. In addition, photographers will take turns studying in chain stores all over the country.

The technology has gone up, and the studio service is unambiguous. Now, the marketing staff of the studio are given a very professional name-bride secretary or bride consultant, which means that they should not only publicize the products of the studio, but also have the skills of wedding, etiquette and communication, and give the bride all-round advice on modeling, shooting, film selection, wedding etiquette and matters needing attention. (Wang Zuling)

Exclusive products compete for the market

In the past two years, some chain photo studios, whether local or domestic, are constantly introducing "new products" to attract customers' attention, and some exclusive products have won market recognition.

As the shooting season approaches, there are dozens of wedding scenes in each studio, including some products synchronized with first-tier cities such as Shanghai, Guangzhou and Chengdu. According to insiders, in order to do exclusive business, some photo studios even buy out some shapes, clothes and product packaging. Some large organizations even have special product R&D teams, which are constantly innovating. Today's consumers, mostly post-80s, have more ideas about wedding photography. When choosing a wedding photography shop, they no longer "listen" to the salesperson's introduction, but "watch" the photography shop's shooting "works". A young lady who works in the development zone said in an interview that the purpose of taking wedding photos is to record unforgettable moments in this life and let the images of love be treasured for a lifetime. She prefers photos that are in line with her own style and distinctive personality to modular photos, so when choosing a photography shop, she mainly "lets the work speak" instead of listening to the introduction of the bride's secretary. (Du Yue)

Personalized service is favored.

In addition to the dual attraction of "scene wedding photography" and "tourist wedding photography", some new concept photography appeared in Binhai New Area at the beginning of this year, and one-on-one exclusive shooting services also appeared in the market.

At the beginning of this year, many photography shops began to buy villas and open high-end photography shops to meet the needs of VIP customers. All newcomers who come to this kind of photography shop will have a special photography team to serve them, and photographers and makeup artists will follow them all the way, so that newcomers can communicate with the photography team at any time, ensuring the quality of wedding photos to a greater extent and meeting the individual needs of newcomers. An industry insider told reporters that from the low price of industry competition in 2005 to today, more and more photography shops regard products and services as the core of competition. In order to expand the market share in Binhai New Area, scale expansion has become a means for large photography shops. In this process, the ultimate goal is brand expansion. And the completion of those new real-life shooting bases with an investment of tens of millions of yuan indicates the beginning of a "war" without smoke. The service staff of a photography shop said that the popularity of one-on-one service is mainly due to the emphasis on service after the 1980s. One-to-one service is clearly marked for customers to choose freely. Choosing VIP service means choosing the chief photographer and makeup artist and enjoying VIP treatment. The cost is naturally one to two times higher than that of ordinary wedding photography. (Du Yue)

High-end enters the refined market.

With the entry of large-scale chain photo studios in China, the Binhai photo studio industry will develop at a faster speed. At the same time, the intensification of competition will also ease the current situation that too many businesses compete for high-end markets, which is conducive to market segmentation.

In the past two years, Binhai Studio has joined more and more domestic large-scale chain enterprises, and some small photography studios have gradually become popular. Because of the unified requirements of management system and service, chain enterprises show the advantages of specialization. A staff member of a chain photo studio who just entered Binhai said that the local photo studio market has a solid foundation, and with the gradual development, it has basically entered the high-end market, while chain enterprises generally locate high-end. In this way, chain enterprises will definitely need a long transition period after entering the coastal market. At the same time, small photography studios also aim at high-end consumers who pursue individuality.

In this regard, an operator who has been engaged in the management of wedding photo studios for 6 years said that at present, photo studios in coastal areas are competing for high-end markets regardless of their strength, and the market is seriously deviated and not subdivided, which not only intensifies the competition in the high-end market, but also is not conducive to the all-round development of the market. With the entry of some high-end photo studios, the wedding photography industry in Binhai will experience a "reshuffle". Operators predict that the seaside wedding photography market will present a new situation by the end of this year at the earliest. (Han Man)

Business alliance cooperative market

Fierce competition has made the practice of shooting location in photo studios popular, and many powerful photo studios have begun to form business alliances with travel agencies and hotels with high credibility.

In order to change the shortcomings of previous wedding photography, most of the location shooting is in Dalian, Qingdao, Sanya and other cities, and many photo studios have formed business alliances with travel agencies, hotels and scenic spots. When taking wedding photos, consumers can choose one or two thousand yuan to take wedding photos in other places. In addition to basic expenses such as room and board, some will arrange to visit some local places of interest or tourist attractions during the trip. Insiders also said that the formation of such a business alliance is that the studio hopes to improve its services and help customers save the cost of marriage. (Han Man)

The concept of shooting lacks connotation.

Although the competition in the wedding photography industry in Binhai is fierce at present, people in the industry believe that the wedding photography industry in Binhai lacks shooting concept, and there are still many shortcomings in shooting concept, service and marketing strategy in the face of the huge consumption market.

The operator of a photo studio said that through the investigation of wedding photo studios in Beijing, Shanghai, Guangzhou and other cities, in the coastal market with strong consumption power, many photographic works have no connotation and concept at all, and cannot reflect culture and personality. However, the operator's pursuit of interests leads to the neglect of the analysis of customer's personality and style, which reduces the expectation of photos in customers' minds. In addition, after the wedding photography, film selection and photo album production, there is basically no after-sales service such as customer return visit and maintenance, which leads to the unsustainable situation of winning long-term customers and restricts the long-term development of the studio. (Han Man)

The market potential comes from the post-80s generation.

After the price war, the wedding photography market in Binhai New Area has entered a period of brand, reputation and creativity, and the market tends to a mature and stable development stage. At present, the per capita consumption level is about 7,000 yuan, which has caught up with many first-tier cities in China.

It is understood that the post-80s generation, as the main force of marriage, pursues individuality, and most newcomers will take wedding photos, but this fee varies greatly according to their respective choices. Miss Lin in Tanggu District has always advocated simplicity and chose the cheapest photography package in the studio, which cost only 4,000 yuan before and after. Mr. Zhang and his fiancee who came to the development zone came to the conclusion that "marriage is only once in a lifetime. If it can be grand, spending money is not a problem. It is important to leave the most perfect memories for the future. " So in addition to choosing expensive packages, they also added many additional things, such as choosing the most elegant shooting scenes and a full set of DIY accessories with studio characteristics, exquisite and environmentally friendly photo albums. The total cost is nearly 1.6 million yuan.

An industry insider who has been in business for more than six years believes that the wedding photography market in Binhai New Area has great potential. After growth, mature transformation and reshuffle, the future wedding market will belong to a few wedding photo studios with good reputation and strong strength. These photo studios will also develop in the direction of specialization, provide more professional and refined services, and people's consumption level will be improved. (Du Yue)