How to do activities in children's swimming pool? Recommended activity planning for children's swimming pool

Because children's swimming pools are mainly aimed at children aged 65,438+0-6, they are different from infant swimming pools and adult swimming pools aged 0-65,438+0. On the one hand, the advantages and disadvantages of surgery come from the baby's love, on the other hand, from the parents' evaluation. However, many children's swimming pools are in an embarrassing predicament because of unclear positioning, which can't reach the professional level of the professional children's swimming pool training system, and they can't get rid of the bad impression of "bathhouse" in the eyes of parents. So the children's swimming pool can attract everyone's attention from the following aspects. In terms of hardware, safe swimming equipment and water quality, healthy indoor environment and ventilation conditions, timely heating and water supply system, etc. In terms of software, comfortable changing environment and swimming environment, professional and meticulous patient service, etc. Work hard on every element that can consider the baby's health, find the outstanding advantages of the store, that is, the core selling point, focus on packaging, and form your own unique sales proposition. For example, there are baby nurses and baby swimmers who have worked for many years to ensure professional services; Such as super-large space and professional swimming equipment. Focus on one point, highlight key points and implement differentiated marketing. We must not generalize. The children's swimming pool itself is a branch of the maternal and child industry market, which needs targeted marketing for specific groups (that is, children aged 65,438+0-6). In the process of promotion, the psychological characteristics of children aged 65,438+0-6 and their parents' needs are emphatically studied, and professional orientation is emphasized, focusing on target groups, concentrating advantages, distinguishing competitors, packaging in stores, and refining to form theme images and theme advertisements. Second, service marketing: basic services+additional services, so that customers can experience value-added services. In terms of basic services, children's swimming pools generally involve children's swimming, children's bathing, passive swimming exercises and children's swimming teaching. In the process of service, we should make full use of the special psychological characteristics of children aged 65, 438+0-6, such as imitation, curiosity, good games, like praise and encouragement, like success, etc., and carry out scientific guidance. In the process of swimming service, swimmers can organize some interactive games to encourage their babies, such as putting some water toys in the water for their babies to catch, and the toys they catch belong to their babies. In addition, some small swimming competitions can be organized to increase the interactivity and entertainment of the swimming pool, and the babies who perform well can be encouraged appropriately. During the service, swimmers should observe the baby's physical condition in time and inform parents in time. Measure the baby's height and weight after swimming, and give suggestions and professional opinions according to the specific situation. Therefore, as the name implies, additional services are services beyond the scope of purchase. What customers want in the purchase process is not "cheap", but "taking advantage". Using it, it is easy to accept products or services. Therefore, in some cases, instead of reducing the price, it is better to send some extra services, which requires salespersons and service personnel in children's swimming pools to work hard on marketing skills to create a sense of value for money. Conditional customers may wish to give additional services such as baby haircut, baby trace element detection or baby growth and development detection after swimming. Some early education tools such as literacy cards, color cards and parenting CDs can also be placed in the store and given to babies and parents free of charge according to the actual situation. In addition, non-member customers can get a certain amount of vouchers, vouchers or reward cards after each swimming, which is convenient for the next use or cumulative use. On the one hand, it caters to customers' psychology of taking advantage, on the other hand, it can also cultivate repeated consumption. Third, membership marketing: intensive cultivation to cultivate loyal customers. General children's swimming pools will adopt the membership mode. Membership marketing is not as simple as establishing a membership library, issuing membership cards to spend points or enjoying membership discounts. Many enterprises don't really grasp the essence of membership marketing, but only stay at the level of "credit card consumption". Membership marketing needs to provide differentiated services and precise marketing, so as to improve customer loyalty. 1, the establishment of consumption database is the basis of studying consumption behavior. By collecting member consumption information, classifying and summarizing, the corresponding marketing plan is formulated, which is highly targeted. As far as the children's swimming pool is concerned, it is necessary to log in the baby's physical information, consumption records, personality hobbies, behavior habits, and goodwill towards the store and service personnel in detail, and analyze customers accordingly to formulate targeted marketing strategies. For customers who like "small favors", you can send some small gifts; Customers of "opinion leaders" have a wide range of communication and like to introduce them to relatives and friends, so they can enjoy the preferential treatment of introducing customers to send two cards; For "cautious" customers who are concerned about swimming environmental hygiene, they can show their certificates, carefully explain the safety and hygiene standards and children's swimming knowledge, give them a reassurance and reduce the resistance to sales promotion. 2, improve the gold content of the membership card The membership card of the children's swimming pool is generally a prepaid stored value card, which is somewhat similar to the shopping card commonly used in supermarkets. This "credit card consumption" model is not real membership marketing to some extent, nor can it provide members with a sense of superiority and dignity. Therefore, at the beginning of the membership card, we should emphasize or list the benefits of using the membership card, such as giving priority to promotional activities; Priority registration and appointment service; Give priority to the lowest discount; Provide special services, etc. , so that members can fully realize the right of priority and discrimination. In addition, you can also improve the gold content of the membership card through the alliance between the storefront and other related industries, such as cooperating with a local children's photography institution and early education institution to enjoy corresponding discounts or concessions. 3. Turn promotion into preferential treatment and care. Children's swimming pool will do regular promotional activities during holidays and off-season, mainly to promote brands and attract customers. Few stores do promotional activities for core customers such as members. In fact, the core goal of cultivating customer loyalty is members, and the main force of consumption is also members. It is very necessary to do some member appreciation activities regularly, which is also a way to retain loyal customers. The promotion of members should not only stay at the level of discounts and profits, but also turn the promotion into concessions and care according to the actual needs of members. For example, send reminder messages to members regularly; Mail children's swimming knowledge, training courses and other materials; Hold regular appreciation activities for members, and set a day as a free open day for members. Close the distance between members and storefronts in time and increase members' trust in storefronts. 4. The early education of two-month-old babies with members as the media first lies in an environment, providing children with a comfortable and warm environment, such as playing some soothing music, nursery rhymes, reciting poems, essays and so on. All the babies and children are very excited and like it. They are very happy to know thousands of Chinese characters, and they are always known as "literacy prodigies" among classmates, teachers, parents, relatives and friends. Literacy principle: 1 Develop the baby's right brain potential and use the right brain image to think and remember; 2. Turn Chinese characters into similar images, and at the same time integrate the meanings of Chinese characters, so as to master sound, form and meaning at the same time. (Not the traditional inefficient method, draw a picture next to Chinese characters)