Which schools are better for studying media majors in the United States?

University of Southern California

As one of the best media schools in the United States, the University of Southern California has its own unique advantages. The University of Southern California (USC) is located in downtown Los Angeles, close to Hollywood. Famous large companies in Los Angeles will provide internship and employment opportunities for USC students. Many celebrities graduated from the University of Southern California, such as George Lucas, the director of the movie "Star Wars", Dong Qing, the host of CCTV, Patty Hou, the Taiwanese news anchor, Michelle Chen, the Taiwanese artist, and the founder of the largest public relations and consulting company on the West Coast. There are elites from all walks of life such as the media director of the Los Angeles Kings Hockey Team and a senior reporter from the Wall Street Journal. In addition, at the annual Oscars ceremony, USC alumni will win or be nominated. The scope of media studies provided by USC Annenberg School for Communication and Journalism is very broad. Popular master's programs are mainly Communication Management, Global Communication/Global Media, Digital Social Media, and Journalism. Journalism), there are many applicants.

Northwestern University

When talking about media, we have to mention Northwestern University’s Integrated Marketing Communications. This program is established under the world-renowned Medill School of Communication. Its courses cooperate with world-renowned companies, allowing students to study corporate cases and propose marketing plans to solve the problems and challenges that companies actually face. Such strong teaching staff and course content have attracted students from all over the world to study and further their studies. After graduation, many graduate students work in Fortune 500 companies or serve as industry consultants for major enterprises. Some students also start their own businesses, and their performance is quite popular in the industry. Good reviews. Faculty: Professors of the Integrated Marketing Research Center include those with at least ten years of experience in advertising, marketing, public relations and other industries and multinational companies, such as DDB/Ogilvy Advertising, Baoqiao, IBM, etc., and are also in the academic field. An accomplished veteran in the industry. Project Settings The project is dedicated to cultivating students' insight in market communication and psychological insights into consumers, and teaching students how to use efficiency techniques and network skills to explore consumer needs.

This project has several specializations: Brand Strategy, Content Marketing, Digital and Interactive Marketing, Marketing Analytics, Media Management and Strategic Communications. You can choose 1 or up to 3 directions according to your interests. study. This project also has some other special resources, such as Immersion Quarter, where you have the opportunity to help top companies with projects. In addition, the school attaches great importance to data analysis, which is evident from the curriculum arrangement. Application Difficulty and Requirements As the originator of the IMC integrated marketing concept, the application for this major is relatively difficult. This program emphasizes communication, mathematics, critical and analytical thinking skills, and prefers students who are versatile, have strong strategic analysis and innovation ability. The oral and writing skills, application essays and TOEFL scores during the interview of international students are particularly important in the application. Applicants are also required to have a clear career plan. Learn about IMC and how this program at Northwest IMC can help you achieve your career goals. Soft power background, such as teamwork skills, interpersonal communication skills or analytical skills, professional maturity, etc., these are also things that need to be built in your application package to tell your story well.

Columbia University

Columbia University’s School of Journalism is the only journalism school in the Ivy League in the United States. The famous Pulitzer Prize is selected and awarded by the Columbia School of Journalism. There are many The Pulitzer Prize winner teaches at Columbia. Relying on the superior geographical location of the New York metropolis and the media center of the United States, Columbia has strong competitiveness in terms of the quality of its students and journalism faculty.

However, Columbia Journalism is a traditional journalism major that focuses on news writing and storytelling abilities, with the goal of cultivating news practitioners. Students need to complete a large number of news gathering and writing assignments every day. The college offers MS and MA degrees in Journalism, as well as an MS in Data Journalism degree.

The MS in Journalism is a 10-month program in which students can choose from four areas: newspapers, broadcasting (radio or television), magazines and digital media, and investigative journalism; the MA in Journalism** program lasts 9 months and provides students with work experience It is opened for journalists and has four fields: art and culture, health and science journalism, business and economics, and politics; the difference between MA and MS is that: the former focuses on teaching basic reporting methods, while the latter focuses on making journalists become An expert in a certain field. The MS in Data Journalism** program is a three-semester program that provides students with data-driven, hands-on training in acquiring and analyzing data and using it for investigative reporting. The annual enrollment of Columbia News is about 220-250, and the number of mainland students is increasing every year. In recent years, the number of mainland students has been 7, 15, and 2, and more and more students are enrolling undergraduate journalism majors. In addition to students' undergraduate GPA, writing samples, internships and work experience can be said to be the largest part of the application process. Students who want to apply for Columbia Journalism must pay attention to these two aspects when preparing.

University of California, Berkeley

The Master of Journalism at the University of California, Berkeley, is a two-year program where students receive rigorous, immersive learning on campus. The courses cover multiple fields such as multimedia, news reporting, legal ethics, actors, and documentaries. The school has outstanding alumni with a global media professional network and invites instructors with rich experience to teach students to cultivate the narrative writing, photography, broadcasting, video production and other skills required by students as journalists in the 21st century. Outstanding students will not only be able to take advanced courses in documentary film in the second semester, but may also have the opportunity to publish their own works on the eve of graduation. It is worth noting that most students in this program have 2 to 5 years of work experience in journalism, and applications require undergraduate students to have comprehensive reporting experience, including internships, jobs, dissertations, etc. The school does not impose requirements on students’ undergraduate background. Regardless of the major, as long as the undergraduate results are excellent enough, you can apply. You also need to submit three writing samples when applying. Of course, if you have no previous experience in writing news reports and are interested in applying, don’t worry. The school can accept unpublished news works. In other words, as long as news reports are carefully created before the application deadline, the admissions committee will Give serious consideration. In addition, for students who are not majoring in media, the school also gives thoughtful tips: When writing a writing sample, one of the best ways to learn and improve reporting skills is to ask a reporter to guide you. A committed mentor will show you storytelling ideas and techniques and guide you through revision and editing, all essential skills in journalism.