I don't have much experience in opening a wedding photography shop. I want to know what I need to pay attention to and what expenses I have in the early stage.

I once owned a wedding dress shop. Although the time is not too long, I know something about it. My suggestions are as follows:

Opening a photo studio is a very hard and tedious job, far less pleasant than taking pictures in a wedding dress shop! If you have no experience at all and have never done this job, please think carefully! Before you make a decision, you'd better take some time to understand the situation of this industry and market. It's best to ask a reliable friend for help.

Precautions in the early stage:

First, understand the market situation of the city where you want to open a wedding photo studio. It mainly refers to the development of wedding photo studios in this city. Considering the overall economic environment and consumption level of the city, we need to know more about those photo studios that are operating with a certain scale and reputation. The ideal environment is that the local industry is in the early or middle stage of development, and the consumption power of young people should not be too low. On the contrary, there are many photo studios in some cities, and the competitive environment is not ideal, so we must be cautious. It's best to find a friend who knows the practitioners in this industry to introduce them, and then get to know them slowly, otherwise others may not tell you the truth. What you need to know specifically includes: venue rent and decoration cost, average wage level of labor force, material cost, consumption cost, gross profit and so on. Whether you can make money depends on how much you earn. Before opening a shop, I always have a bottom in my heart. I believe no one wants to do business at a loss.

Second, we should understand all kinds of channels related to business. Including photographic equipment, photographic props, clothing, cosmetics, computers, art supplies and other purchase channels, as well as photo printing, film and television production and other cooperative business channels. The photo studio needs all kinds of items, and it also needs to cooperate with other related businesses (such as large laser printing shops). In particular, it is necessary to understand the channels of high consumables (such as clothing, cosmetics, art supplies, photo printing), and whether the cost can be controlled well depends on these.

Various expenses in the early stage:

1, venue rent and decoration expenses. If the photo studio is transferred by others, of course, it will be simple. If you open a new store, money is indispensable, and it won't be cheap unless you buy a suitable facade. Location is very important when renting a store. The most basic thing is to have a place with a large enough traffic, and don't try to rent out those remote places cheaply! Ideal places, such as: streets with concentrated photo studios in the city, commercial pedestrian streets, near large residential areas, around downtown parks, and next door to marriage registration offices. Even if it is an ordinary commercial street, it is best to be at a crossroads. We should fully believe that the location of the store has a great relationship with the quality of business! The decoration of the newly opened store can't be saved, but it doesn't need to cost too much. Find an experienced decoration company to design and construct, and the color tone is mainly warm. The two major expenses of rent and decoration need to be determined according to the actual situation of the city, and there is no uniform standard.

2, photographic equipment and shooting props purchase fee. It depends on the investment scale of your studio. The most basic two digital SLR cameras, three or four lenses, a full set of professional photography lights, various background cloths, reflectors and personalized shooting props are always indispensable. Of course, there are more than two cameras in a large-scale studio. Cameras and lenses can be bought in Taobao, and physical stores are usually more expensive. Other photographic supplies go to the professional equipment market to buy. The total price is about 30 thousand.

3. clothing. Including wedding dresses, dresses, red clothes, fashion, children's clothes and so on. There is basically a street in big cities that sells this kind of clothes. Of course, special attention should be paid to wedding dresses, which require diverse styles and high and low prices. Many photo studios have wedding VIP areas (boutique wedding areas). Other clothes are relatively cheaper, and the total price of this item is about 10 thousand yuan or more.

4. cosmetics. Including foundation, eye shadow, eyelashes, nails, mascara, eyeliner, eyebrow pencil, blush, lip gloss, ampoule (cosmetic liquid) and so on, I will not list them one by one. Fortunately, the price is not too expensive, and it is always around one or two thousand.

5. computer. It includes two purposes: one is a film selection computer, which is used to select photos for guests. Generally not too high-end, large display, comfortable to look at; The second is the computer used for digital Art editor. Of course, this can't be too bad. The host is at least the mainstream configuration, which ensures faster speed and does not affect work efficiency. Medium-sized photo studios need at least four computers, with a total price of more than 15 thousand.

6. Art supplies. Including all kinds of spare parts for photo frames and photo albums, movie projectors, art knives, hammers, rulers and other gadgets, warehouse shelves, workstations, oil painting films, double-sided tapes and so on. Among them, photo frame, photo album, oil painting film, double-sided adhesive tape, etc. They are all consumables, and everything else is fixed, with a total price of more than 4 thousand.

7, transportation, generally refers to the car. Having a car is an important difference between a big photo studio and a small photo studio! Of course, you don't need a car Newcomers can take a taxi directly when they go out for location shooting (a few photo studios even ask guests to pay a taxi fare), but that will make guests feel that this photo studio is weak and stingy ... cars don't need high-end, small and medium-sized bread (Chang 'an, Jinbei, Hafei, etc.). ) are more practical, even used cars will do. Putting your own advertisement outside the car and turning it twice a day is also an advertisement. The photo studio with large passenger flow will even be equipped with its own bus ... This is not mandatory and the expenses are self-care.

At present, the investment in opening wedding photo studios in medium-sized and above cities is not low, and it is basically based on100000 units. The scale depends on the local market situation, so you don't have to spend money blindly. The ratio of investment and income needs to be considered!

The above list is only the initial investment, and there are many big expenses when actually opening the store: staff salary, publicity and planning expenses, photo printing expenses, film and television CD production expenses, etc. , especially the cost of publicity and planning. Regular publicity activities are a major feature of the studio.

In short, opening a wedding photo studio is a very hard work. If it is well run, it will naturally make a lot of money, but this industry is definitely not as profiteering as some people think. Every penny is earned hard. Finally, tell a short story: there is a "photo studio street" in our city, which has a well-known photo studio. The boss is a woman in her forties. Every day, she stands at the door of the store like an employee and opens the door for the guests ... Every guest is greeted with a smile and leads them into the store for detailed introduction and recommendation. Every time she goes out for publicity activities, she goes into battle in disguise, often works in the scorching sun, and almost never takes a vacation on Saturday and Sunday ... it has been ten years! This photo studio has naturally become one of the best in our city. If you have the same determination and perseverance and make full preparations, you will certainly succeed. Good luck!